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3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

 

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

 

There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start advertising organically and through word-of-mouth marketing.

 

Start Using Facebook Live - It's a great way to get engagement from your customer base. You can utilize Facebook Live by letting them know what kind of promotions you have running. Create urgency by telling them it's for a limited time only! This will get clients in the store or on your site to purchase from you. Additionally, you can spotlight clients when they're in store or on social to be able to reinforce the marketing message you're promoting.

 

Hold a Contest - There are so many great opportunities that any business can use. Let your customers know that the first 100 people in the store on a certain day will be entered to win agiftcard for some coffee. Or how about holding a small event in store where you serve coffee and donuts from the bakery next door? Tease this with them on social and use both companies. It's the little stuff that can add up!

 

Improve Your Customer Service - Listening to the needs and wants of your customers will allow you to provide them with better customer service techniques. When your customer has a good experience with your business, whether it be from a return or a purchase, they're more likely to recommend you to their circle of friends. Then, take that next step and push a referral discount! 10% off if I refer someone to you? Sure! I can look at your inventory.

So, what are you going to do to drive traffic this month? Comment below!

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Make Money Mondays with Sean V. Bradley - Special Edition - Stop Changing Your Websites

In this week's Episode of Make Money Mondays Special Edition, Chris Herman, President at Herman Advertising advises dealerships to stop changing their websites. Any time a dealership goes to a 20 Group or conference, they see the different website providers who have a "good looking website". Most dealerships go with those website providers because they think the "looks" will drive more traffic. You need to focus on the website you have now and create a process to convert traffic at a reasonable ratio. The success of a website is from the internal workings of the backend, not the "looks" of the site.


To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley wants to you all a Happy Holidays. You should make the effort to see your family for the holidays, but you need to remember December is usually a shorter month to sell. You need to take the time to readjust your projections and forecast for the remainder of the year. Sean and the rest of the Dealer Synergy team wants to wish you a Happy Holiday and remember to make that money.


Make Money Mondays with Sean V. Bradley - Happy Holidays

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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Lights, Camera, Action!

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

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https://www.amazon.com/Driven-F-I-R-E-Success-Intensity-Re-Invention/dp/1483587916/ref=sr_1_3?ie=UTF8&qid=1482278634&sr=8-3&keywords=driven+by+fire 

Dealer Principal, Louie Herron Writes Powerful Book "Driven By Fire" 

Dealer Principal, Louie Herron writes a powerful book on How to do more, be more and achieve more. If you are in the Automotive Sales industry and want to truly take your career to the next level, you must read this book. You will learn how someone went from being lost to getting into car sales, climbed the ladder from Showroom Sales Consultant to Dealer Principal in a short amount of time! You too can achieve profound success and effectiveness. All you have to do is read Louie's book! 

About "Driven By F.I.R.E." 

If you are rich, poor, a man, a woman, an entrepreneur, unemployed, successful, struggling, confused. God-fearing, or not, this book is for you. Within these pages you will learn how to stay the course, how to deal with failure, and how to meet your goals. You will also learn the true definition of success and what personal achievement really means. It could be completely different than what you initially believed it to be. The importance of faith plays a major role in any success story. You will learn how to focus and stay grounded with the help of a power higher than yourself. I will show you how I used all these things to learn from my mistakes and accomplish my goals. Going from a high school grad with dreams of playing professional football to a college dropout facing setback after setback to CEO of a franchise dealership is unheard of and extremely difficult, but not impossible, as I will explain. Adversity will always be a part of life. Bad things happen. Finances get low. Relationships fail. Expectations fall short. You feel like giving up. Experience has taught me that no matter who or where we are in life, we will, at some point, come upon challenging circumstances. Most of the time it feels as though it is the end of the road, but through your Faith, Intensity, Re-Invention of self, and Enthusiasm, you will find that your new journey is only beginning. Keep going…

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley helps you avoid being afraid of the money. You should not be afraid to make as much money as possible as a Sales Professional. Profit is not a dirty word and should not be something you need to hide from. There is nothing wrong with making, earning, loving, wanting, or needing more money. While you are at work, everything you do should be about making and earning money. If there is one thing to take away from this video it would be that you should never settle for mediocrity.

Make Money Mondays with Sean V. Bradley - Don't Be Scared Of The Money

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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Tag...you're it!

Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites. 

On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to get even more accurate results.

Watch this episode for more information.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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www.helpbecauseyoucan.com // http://tinyurl.com/zx7tpm2
Call or text Sean at 267-319-6776

Help Because You Can is an initiative started by Dealer Synergy's Sean and Karen Bradley. Karen Bradley didn't grow up wealthy and warm, in fact, quite the opposite. Watch this tale to learn why Karen is giving up her gifts this Christmas.

The Dealer Synergy family has teamed up to make a difference this holiday season by donating clothing, hygiene products, winter accessories, and small toys for children, to the homeless. But we need your help. Any donation you can make, big or small will help men, women and children in need. We are Determined to provide for the homeless this holiday season Help, because you can.

Please visit our Amazon list: http://tinyurl.com/zx7tpm2

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley helps you identify what your personal deficiencies are and how to improve them. You should not became overwhelmed with the size of your goal. There are a list of steps you can follow to help improve your overall skill. Take some time to write down the things you are not good at. You will see what you should prioritize and improve upon.

Make Money Mondays with Sean V. Bradley - Identify Your Deficiencies

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

Read more…

Did You Miss This?

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.

Watch this week’s episode for more information!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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Dealerships, Know The Law Before You Fly!

“Dealerships, Know The Law Before You Fly”

As an employee of Dealer Synergy and Dealer Video Production, I recently faced a very unique situation when our company brought on a new client for a monthly video production package. We were given the opportunity to film our first broadcast television commercial and the client was specific in what they were looking for: they envisioned cinematic, aerial shots that can only be accomplished by using a state-of-the-art Drone camera.

Unless you have been living under a rock for the past two years, I am sure you have heard the term “Drone” being used on a regular basis. A Drone is an aircraft without a human pilot aboard, operated remotely with a control. The technical term used by the FAA (Federal Aviation Administration) is an Unmanned Aerial Vehicle, or UAV, and Small Unmanned Aircraft System, or sUAS. Whether you are a Sales Associate, General Manager, or even Dealer Principal with the urge to fly, it is important to understand the new rules that have come into effect when using a Drone for commercial purposes.

Before purchasing a Drone yourself, you should do plenty of research on the available models and sort out which is the best for your situation. If your dealership is looking to produce basic video content, then I personally recommend purchasing a Parrot Bebop Drone. This prosumer-grade Drone is a solid beginner model for someone who wants to start taking their video strategy seriously but lacks ample video experience. Though the price tag may be a bit daunting to some, it’s a far safer bet than purchasing any one of the low-priced Drones that sit behind the counter of your local drug store.

Given the current marketing trend with these magical devices, there’s a good chance that if your dealership does video advertising, it may have already employed a production company to shoot Drone footage capturing the car lot or storefront. However, if you want to undertake this operation yourself, then there are a number of rules and resources to consider. This article will examine the basic laws and functions of a UAV that everyone should have a general understanding of before cruising one over their dealership.

Some things you will learn from this article:

  1. The most recent law passed by the FAA on personal and commercial Drone use.

  2. How you can register your Drone online for use.

  3. The resources for obtaining a certification from the FAA to use your Drone commercially.

  4. Tips and tricks for operating a Drone in a safe and effective manner.

As of August 29, 2016, the FAA has passed a new rule (Part 107) regarding Drone operations both personally and commercially. The first and most important thing to do when you purchase a new Drone is to register your device with the FAA before you even attempt to fly. Any consumer or semi-professional level Drone that weighs between .55 lbs and 55 lbs must be registered through the official FAA website (https://registermyuas.faa.gov/). The owner of the Drone is fully responsible for going to the website and paying a $5 service fee. However, if you are hiring a production company to film with their own Drone, then it is not your responsibility to have the Drone registered.

If you or someone from your dealership owns a Drone and plans to use it for commercial purposes, including digital marketing on the web, then the remote pilot must pass a FAA sUAS Knowledge Test to legally operate the Drone. This knowledge test is a 60 question multiple-choice examination that is conducted at a participating airport in your region. It is very similar to a driving test or a CDL test; you will pay a one time fee of $150 that is non-refundable if you fail the test. In order to pass the test, you must score a 70% and finish within the allotted time of two hours.

After you pass the test and are ready to fly your Drone, there are some key safety tips that you must follow in order to ensure safe flight.

  1. You MUST pay attention to the weather patterns (clouds, wind, precipitation) before you fly. Fierce winds can lead to a wayward Drone and potentially damaged property.

  2. Always check with the FAA on the B4YOUFLY application (available for iOS & Android) to make you are that not flying in an restricted airspace. Failure to do so could lead to major legal issues.

  3. If you are within five miles of a public or private airport, you MUST contact the airport or the traffic control tower to notify them you will be flying within their airspace.

  4. Be aware of your surroundings and watch out for birds, trees, aircrafts, and power lines, or anything else that could collide with your device and leave unfortunate results.

  5. Operate your Drone the same way that you would operate an automobile. DO NOT fly the Drone under the influence of drugs or alcohol.

  6. DO NOT try to “SHOW OFF” your skills by flying in dangerous areas, like closed-in spaces (particularly a dealership showroom). You are essentially controlling a small helicopter and should treat it the same way that you would a full-scale one.

Despite the overwhelming level of caution that one must take when flying a Drone, the resulting footage that can be captured makes the whole process worthwhile. Countless dealerships are using Drone footage today to improve their commercial presence, and it shows in the dynamism of their content. If you master the art of Drone flight, you can take your dealership to the next level and use it to impress your customers and competition.

However, if you’re uncertain about spending the money on a Drone and want to get an idea for how the footage looks and can be applied, then I recommend hiring a professional organization to shoot it for you.

Dealer Video Production is certified in Drone operation and uses the DJI Inspire V2 on a constant basis to provide the best video content for their clients across the continent. If you have any questions about Drone use or would like to inquire about Dealer Video Production’s Drone services, please contact us at dealervideoproduction@dealersynergy.com or call (856) 546-2440 x29.

 

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley tells you that there are no excuses when it comes to the Holidays. The end of the year should be the time where you finish strong to provide gifts for your friends and family. You are the one making excuses for the holidays and you should blame yourself if you are not making the money you deserve. You need to focus on the prize at the end of the race. If you remember to utilize all 8 ways to sell a car then you should have no problem sells cars during the holidays.

Make Money Mondays with Sean V. Bradley - There Are No Excuses For the Holidays

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

Read more…

And...we're live!

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video. 

In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives advise handling a prospect that comes into your store and says "I'm Just Looking." A vehicle is the second largest item a person will buy in their lifetime after a home. Do not take offense if someone says to you, "I'm just looking." Sean gives us advise on what to say when a customer says those three words. If you are structured and professional with your response, you could have the prospect abandon the "I'm just looking" reflex.

Make Money Mondays with Sean V. Bradley - How To Handle "I'm Just Looking"

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

Read more…

What does change mean to you?

I was live on Facebook...did you catch it? Learn why change is such a necessary evil by clicking the video below.

We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvert...
Twitter: http://www.twitter.com/Potratz
Instagram: @Potratz

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