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Its official everyone! We have locked in the Date, Time, Location and are currently working on the details for our upcoming Internet Sales 20 Group!

Let Me give you some of the highlights...

• This is a "REAL" 20 Group... An Internet Sales / Digital Marketing 20 Group. Complete with Bench Mark Composites. I have spoken to over 75 NADA & NCM 20 Groups, I have worked with current and former NADA / NCM Moderators as well as Dealer Principals to create the MOST Amazing Composite & Benchmark Data.
• I have a FULL Partner on the Actual Composite... A Dealer Principal with over 27 years Automotive Experience!
• The FIRST 20 Dealerships to SIGN UP for this 20 Group Workshop (BEFORE September 15th) will receive a FREE SWOT Analysis:
  • We will conduct 2 different Mystery Shop Calls, record the MP3, GRADE the calls on BOTH quantitative and qualitative measures.
  • We will evaluate your dealership's Social Media Relevancy
  • We will evaluate your website and create a "punch-list" to identify opportunities to evolve and enhance your site
  • We will analyze your dealer sip's online reputation
  • We will evaluate your dealership's SEO penetration and visibility....
  • And some other important evaluations...
• We have AMAZING High Level DEALERSHIP Speakers... NATIONALLY RECOGNIZED!
  • Bill Finocchiaro - President of Peruzzi Toyota and COVER STORY for Auto Dealer Monthly Magazine. He took his store's Internet Department from 30+ units per month online to OVER 117 units per month online!
  • Durran Cage - General Sales Manager for Alan Vines Automotive... He will on the COVER of AutoSuccess Magazine THIS SEPTEMBER!! He went from Chrysler OEM Rep, To and Internet Manager selling 27 units per month to building his department to OVER 95 units per month and NOW he JUST got promoted to GSM!
  • Robert Wiesman - Nationally recognized by AutoSuccess Magazine for his profound internet sales success as a SHOWROOM SALES CONSULTANT! He sells OVER 25-30 units per month and has MORE visibility online than most dealerships!
• We have Some INCREDIBLE Industry speakers in the roster:
  • Susan Givens - Publisher of AutoSuccess Magazine
  • Cory Mosley
  • AJ Leblanc / Car-Mercial
  • Carsdirect
  • Peter Martin - Cactus Sky
  • Fran Taylor
  • Stan Sher
  • Karen Bradley - Dealer Synergy / FranklinCovey
  • Sean Bradley - Dealer Synergy / FranklinCovey
• We are going to have an AMAZING VIP Networking Cocktail Event & Dinner

*** There is MUCH, MUCH more... I just wanted to give you a little teaser to what is coming. October seems a long time away BUT... it will come faster than we all realize.

So, PLEASE mark your calendars!

Message me if you have any questions!

UPCOMING Internet Sales 20 Group - Mark Your Calendars... October 23rd, 24th and 25th Downtown Chicago at the Hilton

WEBSITE COMING SOON!

http://www.dealersynergy.com 

I had a GM and an Internet Director from a Dealer Group in Kansas fly out to meet with my at my office for some "pre training"... I also had the President of Peruzzi Toyota at my office. It turned into an awesome "Synergy Session".

Listen to what the President of Peruzzi Toyota has to say about incremental business and I love they way he breaks down the numbers from Internet ?Phone and Floor Traffic!

Automotive Internet Sales with Sean V. Bradley, A Dealer Principal, A GM & An Internet Director

http://www.peruzzitoyota.com
http://www.seanvbradley.com

http://www.dealersynergy.com 

Inside an Automotive Internet Sales 20 Group - Pay Plans, Money, Bonuses, Commissions - Compensation -

Sean V. Bradley

http://www.dealersynergy.com
Discussing "Pay Plans", Commissions, Bonuses (And WHY) Inside an Automotive Internet Sales 20 Group - Sean V. Bradley

http://www.dealersynergy.com

Paul Long on Customer Loyalty Programs - Digital Dealer 10 Conference from Paul N Long

http://www.internetsales20group.com

Discover what frequent flier programs already prove: loyalty programs will give you the best ROI in your digital marketing strategy

Increase your repurchase loyalty, service loyalty and overall profitability. Learn what the airline industry, hospitality industry and the top auto dealers already know: loyalty programs increase bottom line up to 85%. Paul Long defines what customer loyalty programs are and dispels five major myths about them. From his experience in building national loyalty programs in multiple verticals, Long will share what makes a loyal customer and why you want them in your dealership. He will also provide valuable tips to help your business build a loyalty program that will create and keep customers for life. Loyalty allows you to reap the benefits from customers' ongoing relationship to your dealership: increased car sales and fixed operations gross profit.

Learn how to build a loyalty program that motivates action. This seminar will give your dealership the tools and know-how to develop a loyalty strategy that will increase car sales and fixed operations gross profit.

Customer loyalty is a big buzz-word in the automotive world today—in fact most automakers are moving away from CSI scores and focusing on CRS—or customer retention. After all, what good is customer satisfaction if they still don't buy their next vehicle from you? Customer loyalty and retention has a huge impact on profitability, and it's right to focus on it.In fact, as little as a five-percent increase in customer retention can improve a company's bottom-line profitability between 25 percent and 85 percent.

Long will give you an overview of what loyalty marking is and dispel five major myths about it. Then attendees will be shown practical ways to implement a loyalty program in your dealership, and how to track its success. By the end of our session, you'll walk away with both the knowledge and the excitement for building a loyalty program for your business that helps you create and keep customers for life.

After completing this workshop, the attendee will know how to unify sales and fixed operations marketing with a loyalty program

The attendee will be able to calculate the effect which customer loyalty has on bottom-line profitability. • The learner will be able to identify and track three main benefits of successful loyalty programs and loyalty marketing initiatives.

The attendee will be able to develop a loyalty marketing strategy that works for all levels of the organization.

Paul Long, president of re:member group, has been increasing customer loyalty for 15 years. He was integral to the development of the Northwest Airlines WorldPerks Program and has since used his extensive knowledge of and experience with loyalty programs to help businesses worldwide. Long particularly enjoys working with auto dealerships, and he has employed new technologies and cutting-edge strategies to create a state-of-the-art infrastructure for effective communications, member tracking, and rewards distribution

http://www.dealersynergy.com

http://www.internetsales20group.com

http://www.dealersynergy.com

http://www.internetsales20group.com

http://www.dealersynergy.com

http://www.dealersynergy.com

http://www.internetsales20group.com

http://www.dealersynergy.com

http://www.internetsales20group.com

http://www.internetsales20group.com

Sorry for ANY inconvenience but we pushed back the 20 Group 1 week. We have been overwhelemed with NEW Dealership Clients since NADA and wanted to properly prepare for this event!

The Internet Sales 20 group is in the same location (Philadelphia), the same hotel (The Radisson)...

I am excited to share that this 20 Group is going to be Co-Modereated by myself as well as with the President of Peruzzi Toyoa Bill Finocchiaro.

*** You DO NOT want to miss this Internet Sales 20 Group!

http://www.dealersynergy.com 

Do You have a Social Media Employee Policy At Your Dealership...?  You Better Create one ASAP!!

I think that got your attention...

*** This is VERY important ***

Every dealership should have a "Social Media" EMPLOYEE USE Policy. What I mean by that is that EVERY Employee at the dealership (Front and Back) needs to know about Social Media and its effect it can have for the dealership during work hours and OFF work hours. 

"Off Work Hours" ????? Confused...?

Let me give you an example... a REAL example, not just a cool story to throw in for training and impact reasons...

I had a dealer client call me a while ago and tell me he had a "unique" problem. I was intrigued and asked him what happened. The dealer goes on to tell me that he had a voice mail from a very upset woman. And then he went on to detail the voice mail. It turns out the woman came into the dealership to purchase a vehicle and was working with a sales person. She did not buy the vehicle there, but was very interested in purchasing from them. So, she went home to "think about it" she went online and "Googled" her sales person's name... You won't believe what showed up on the FIRST page of Google... The sales person's MySpace Page. The woman "Clicked" the link and right there on the sales person's TOP of his MySpace page was the Sales Person smoking a "Marijuana Bong" (TRUE STORY) and the CAPTION on the Photo Read "Party Animal" - WOW!!! The woman was very disturbed that this person worked at the dealership and she did NOT want to do business with him or ANYONE that employed a "Drug Addict". It did not matter that the dealership had no idea what the employee did on his own time. It did not matter the sales person was one of the top earners in the dealership, it did not matter that the dealer was a great guy and helped a lot of people in the community. It ONLY mattered what her perception of the dealership was at this point. And what she told the dealer in that message stung him... She said she was a 50 year old woman and if she can "Google" her sales person in 5 minutes then SHAME on the dealership for not doing a better job hiring people that represent their establishment... Ouch, what can you say to that?   

The sales person had NO idea that their "Off Work" antics, habits, exploits would EVERY hurt the dealership that he worked at or was trying to build a career at. Some might say it is NONE of ANYONE'S business what they do AFTER work... or while they are NOT working. 

*** The problem with that is that if a person, a sales person, service, office person posts their life, posts their beliefs, posts their antics for the public. Then is NOT "Their Private Life" anymore... especially if they work at a MULTI-Million Dollar establishment. There is WAY too much at stake here so I iMPLORE you to pay attention to your dealership and your employees.

Here is what I suggest:

Immediately create a Dealership "Social Media Employee Use Policy" something that states that if you are employed at ABC Motors, you AGREE NOT to post ANYTHING compromising online, specifically Social Media sites like Facebook, Twitter, MySpace, Tumblr, Flickr, YouTube etc... If employees choose to have accounts like these they MUST EITHER Post PG - PG13 Content OR KEEP Your Account on "PRIVATE". This also goes about personal beliefs about sensitive subjects. 

Then after you create the policy, have the dealership's attorney create a formal agreement and put it into the employee handbook and make sure they all sign off on it.

* This might seem extreme BUT please think of YOUR Dealership RIGHT NOW and YOUR Employees... ALL of THEM. Can you imagine if you left your dealership's reputation uncensored online, allowed employees post anything and everything without educating them of the harm to themselves and the dealership's reputation unintentionally. PLEASE believe that Facebook, MySpace, Flickr, PhotoBucket, Ning, YouTube, Twitter, Tumblr... ALL of these site INDEX WELL!!! Meaning, that they show up on GOOGLE, MSN, AOL, BING etc... VERY VERY Well.

Protect your reputation-

*** Here is a COOL idea:

When you are about to hire someone... BEFORE you do, "Google" Them, "Facebook" them, "Twitter" them etc... Use the Internet as your own personal FBI Background Check :) 

If you have any questions or if you would like some more information on how to secure your dealership's Online Reputation or if you need help educating your employees of Social Media / Online Reputation please email me at seanb@dealersynergy.com It would be my pleasure to help you.

http://www.prnewswire.com/news-releases/dealer-synergy-and-review-boost-partner-to-enhance-on-line-reputation-for-automotive-dealerships-and-are-launching-dealer-review-boost-at-nada-2011-in-san-francisco--booth-4464n-114570549.html

PHILADELPHIA, Jan. 25, 2011 /PRNewswire/ -- Dealer Synergy has announced its newest service today, Dealer Review Boost, to provide both a proactive and reactive process to maintain and improve automotive dealers' on-line reputation. Dealer Synergy is the industry's number one training, consulting and digital marketing service provider for car dealerships. Review Boost is the leading on-line reputation company that helps companies promote their on-line reputation by syndicating positive reviews from their clients throughout the major search engines and directories.

Automotive Internet Sales Expert Sean V. Bradley is Speaking & Exhibiting at the NADA Convention in San Francisco February 2011
 
PHILADELPHIA, Nov. 23, 2010 /PRNewswire/ -- Sean V. Bradley, CEO and Founder of Dealer Synergy, a nationally recognized and award winning training, consulting and digital marketing company for the automotive industry has been selected to be a speaker at the upcoming National Automobile Dealers Association (NADA) Convention in San Francisco being held on February 5-7, 2011.  This will be Sean V. Bradley's 3rd consecutive year as a Top Rated NADA Convention Speaker and Exhibitor. Sean and the Dealer Synergy team will be at Booth #4464N in the NADA Exhibitor Hall. Sean V. Bradley is one of the Automotive Industry's Pioneers for Video Search Engine Optimization. Sean was the first person to introduce Video Search Engine Optimization to the Automotive industry in 2006. Sean V. Bradley has spoken on the subject of Automotive Video Search Engine Optimization at all major events in the Automotive industry, including Digital Dealer, Synergy Sessions, NADA and NCM 20 groups as well as his previous two years as an NADA Convention Speaker.  As a matter of fact Sean V. Bradley has received some of the highest scores from NADA attendees year after year for both content of his workshop as well as Sean's ability to captivate his audience as a charismatic public speaker. 

The economy is coming back and it is coming back strong for the Automotive industry. Dealers are looking for new ways to sell more cars, more often and more profitably. There is NO better way than through Internet Sales and Digital Marketing / Social Media. Sean has evolved his powerful philosophy and digital marketing strategy of Video Search Engine Optimization to include "Social Media Search Engine Optimization".  Social Media is the #1 form of communication on the planet and Facebook is the #1 website on the planet. Properly trained, dealerships can take advantage of the POWER of Social Media and Search Engine Optimization to drive massive amounts of organic traffic to the dealership's website or focus sites.  So, when you combine the power and value of "Video Search Engine Optimization with the power and value of "Social Media Search Engine Optimization," the synergistic opportunities and results are amazing.

Sean V. Bradley is the #1 Automotive Internet Sales Trainer and Consultant in the industry with almost 12 years Automotive Internet Sales, Business Development and Digital Marketing experience. Sean is also a Certified FranklinCovey Trainer / Facilitator on the "7 Habits of Highly Effective People" Curriculum, as well as a member of the National Speaker's Association (NSA). Sean V. Bradley is the creator of the www.internetsales20group.com (Internet sales 20 Group) as well as the "Cyber 20 Group" www.automotiveinternetsales.com.

NADA attendees can see Sean's Workshop on Video and Social Media Search Engine Optimization on the following days and times:

Saturday, February 5 11:00 AM Room: 2011 West

Sunday, February 6 11:00 AM Room: 2024 West

Monday, February 7 10:30 AM Room: 2011 West

The Dealer Synergy team will be available at Booth 4464N for demos as well as to answer any and all questions. Sean V. Bradley will also be at the booth conducting LIVE training on Automotive Internet Sales and Digital Marketing / Social Media.

Dealer Synergy, headquartered in Philadelphia, Pennsylvania, is an Award Winning Training, consulting and Digital Marketing Company. 888-379-6374

SOURCE Synergized Media

http://www.flickr.com/photos/dealersynergy/3420894237/ I wanted to congratulate Rob Fontano on his recent cover story. I have had the opportunity to watch Rob evolve over the years and am excited for all of his success. Rob has been through several Dealer Synergy training workshops over the years. I have attached a Flickr link in the post of Rob Fontano and Football great Keith Byars (Formerly of the Philadelphia Eagles and Miami Dolphins). I had Keith Byars as a guest speaker at one of my "Internet Director Immersion Programs" and as a guest speaker at NADA in 2009.

I think Rob came to my "Director Immersion Program" JUST FOR KEITH BYARS LOL! (It was his second Sean V. Bradley / Dealer Synergy workshop!

For all "Automtoive Internet Sales" members... you should really read his article and maybe even reach out to Rob on AIS... He is an awesome person and a great Internet Sales Professional!

Good memories my friend!! And I see that VSEO is working well for you too :)

http://viewer.zmags.com/publication/e8e0b8bc#/e8e0b8bc/1