Google AIS Custom Search

synergy (93)

“Why should I set an appointment???”

Even with all the training and skills possible, sometimes we run into a customer on the phone that says they will “try to stop in sometime this weekend” or “I will make it there when I can”. 

When only 11-14% of all of our phone call attempts result in a contact, we try to make sure that every one counts, and try to set as many appointments as possible.  It is frustrating doing everything right, and still getting that resistance from the customer to lock in a time and day to come into the dealership like we want them to.

So how do we get around that and get the customer to do what WE want them to do?  The answer is very simple!  Put aside what we want for a second, and let’s identify what the customer wants – a smooth and easy purchasing process…right?!

We need to create the benefit for the customer and make it make sense for them to set an appointment with us, and tell them WHY it will help them have a great car buying experience.  Here are some phrases that we can use to do that:

  • This is what we do for our special internet customers:
  • We would like to have the vehicle we spoke about ready for you
  • We would like to have a Sales Manager ready for you
  • We would like to make sure that you are not waiting around and assure you that purchasing a car doesn’t have to be an all-day process

Creating a benefit and convenience for the customer will more often than not have them do exactly what you want them to do; not because it’s what you want, but because you are creating a scenario and service level that exceeded their expectations, and created a preference for them to make them feel like an important “VIP” customer!

Happy Selling!!


Andy Fedo

VP of Training


Read more…

PHILADELPHIAJan. 25, 2011 /PRNewswire/ -- Dealer Synergy has announced its newest service today, Dealer Review Boost, to provide both a proactive and reactive process to maintain and improve automotive dealers' on-line reputation. Dealer Synergy is the industry's number one training, consulting and digital marketing service provider for car dealerships. Review Boost is the leading on-line reputation company that helps companies promote their on-line reputation by syndicating positive reviews from their clients throughout the major search engines and directories.

"Our new service, Dealer Review Boost, complements all the services that we currently provide to our many associates in the industry. We feel this is a huge component that will continue to serve all of our clients' needs," said Sean V. Bradley, Founder and CEO of Dealer Synergy. Bradley goes on to state, "The automotive industry is plagued with negative perception and stigma. There is a very serious need to monitor your dealership's reputation both positively and negatively as well as have an action plan / strategy to protect it. There are a lot of Dealership Online Reputation sites, software, strategies that are 'proactive' that can assist a dealership in harvesting positive reviews. However, there are NO 'reactive' solutions for dealers that are victims of negative reviews or point blank 'Cyber Terrorists' that try to decimate a dealership's reputation online for whatever reason.Dealer Review Boost is a POWERFUL answer to negative reviews a dealership might get as well as the ONLY real 'reactive' solution once a dealership has an 'online reputation' issue. Dealer Review Boost can rectify the situation and neutralize the negative reviews very quickly."

William Rivas, founder of Review Boost, states, "We are aligning ourselves with excellent companies like Dealer Synergy to provide a truly authentic reputation management service. We are very careful in selecting our partners. Being experts in 'Reputation Management' we are careful who we align ourselves with. With that being said, we are proud to be partnering with a company like Dealer Synergy and are looking forward to creating awareness and solutions in the automotive sales vertical."

The service will consist of two packages and will cater to dealerships that are experiencing varying degrees of on-line reputation. While most dealerships have at least some reviews, both positive and negative, the proper package will be determined by the number of reviews, the directories and search engines that the reviews are currently listed in and the severity of the negative reputation.  For the premium package, "we encompass all angles and strategies possible" to restore and enhance their reputation, said Rivas.

The Dealer Review Boost is scheduled to launch at the National Automobile Dealers Association (NADA) Convention,February 5th, at the Moscone Center in San Francisco, Ca.  Bradley, a featured speaker at the convention, and Rivas will also be hosting a press conference at the center.

Dealer Synergy and Review Boost have both displayed a commitment to setting the standards of best technology and marketing practices and consistently venturing a step ahead of the industries.

Review Boost- Founded in 2007, is headquartered in Oceanside, Ca. Its proprietary technology and processes continue to assist companies of multiple sizes and years in business secure and maintain a healthy on-line reputation.

Dealer Synergy – Founded in 2004, is headquarter in Philadelphia PA. Dealer Synergy is an Award Winning Training, Consulting and Digital Marketing Company for the Automotive Industry.

Contact – Sean V. Bradley, 856-264-0564 –


SOURCE Dealer Synergy

Read more…

Thank you for joining Automotive Internet Sales; we are becoming the fastest growing Social Community site in the Automotive industry!

 I would like to make a small request... Can you please upload a profile picture of yourself :) I have received several requests from members asking me to ask the rest of the community to post a picture, its more personal than the AIS logo. This site is designed to be a "Social Community" for Automotive Internet Sales... actually TOTAL Automotive Internet OPERATIONS... Sales, Fixed, F&I, Digital Marketing etc... I want people to feel comfortable here, interact with each other, learn, educate, motivate, inspire, excite :)




*** Now, to let everyone know, this site has been live for a little over 2 months and we are working hard daily to build the site up... But this is a community and we are going to need your help to make this site truly amazing. So, please feel free to upload your own content... articles, blogs, pictures, videos etc... If you NEED help or are not sure what type of content to post. PLEASE JUST ASK ME and it would be my pleasure to assist you in doing so... * By you uploading content, you can properly do SEO to it and back link to your dealership or company and increase your overall SEO visibility! (I can show / tell you how to do this as well).


I am in the process of speaking to and recruiting some AMAZING writers, experts, moderators etc... to be a part of this community and lead / moderate discussions, groups and provide subject matter expertise. For example, I am NOT a fixed ops director but I have several that are AMAZING at fixed ops and are part of the community and have already been posting a lot of GREAT content for you all.


I would also like your advice and opinions as to the direction you would like this community to go in... The more feedback we get from the community, the better we can customize this for US!


You will notice that there are about 25 "Groups" that have been created, basically these are areas where you can find specific information in regards to your particular interests / needs... please let me know if you have any ideas on creating additional groups that are not currently there...? Also, I encourage EVERYONE to join and or create a group!


And Finally, I would also request that if you like what you see... if you see value in what are community is doing PLEASE tell everyone :) Invite everyone you can to join AIS! 


Have a wonderful day!


Read more…

Automotive Internet Sales Expert Sean V. Bradley is Speaking & Exhibiting at the NADA Convention in San Francisco February 2011
PHILADELPHIA, Nov. 23, 2010 /PRNewswire/ -- Sean V. Bradley, CEO and Founder of Dealer Synergy, a nationally recognized and award winning training, consulting and digital marketing company for the automotive industry has been selected to be a speaker at the upcoming National Automobile Dealers Association (NADA) Convention in San Francisco being held on February 5-7, 2011.  This will be Sean V. Bradley's 3rd consecutive year as a Top Rated NADA Convention Speaker and Exhibitor. Sean and the Dealer Synergy team will be at Booth #4464N in the NADA Exhibitor Hall. Sean V. Bradley is one of the Automotive Industry's Pioneers for Video Search Engine Optimization. Sean was the first person to introduce Video Search Engine Optimization to the Automotive industry in 2006. Sean V. Bradley has spoken on the subject of Automotive Video Search Engine Optimization at all major events in the Automotive industry, including Digital Dealer, Synergy Sessions, NADA and NCM 20 groups as well as his previous two years as an NADA Convention Speaker.  As a matter of fact Sean V. Bradley has received some of the highest scores from NADA attendees year after year for both content of his workshop as well as Sean's ability to captivate his audience as a charismatic public speaker. 

The economy is coming back and it is coming back strong for the Automotive industry. Dealers are looking for new ways to sell more cars, more often and more profitably. There is NO better way than through Internet Sales and Digital Marketing / Social Media. Sean has evolved his powerful philosophy and digital marketing strategy of Video Search Engine Optimization to include "Social Media Search Engine Optimization".  Social Media is the #1 form of communication on the planet and Facebook is the #1 website on the planet. Properly trained, dealerships can take advantage of the POWER of Social Media and Search Engine Optimization to drive massive amounts of organic traffic to the dealership's website or focus sites.  So, when you combine the power and value of "Video Search Engine Optimization with the power and value of "Social Media Search Engine Optimization," the synergistic opportunities and results are amazing.

Sean V. Bradley is the #1 Automotive Internet Sales Trainer and Consultant in the industry with almost 12 years Automotive Internet Sales, Business Development and Digital Marketing experience. Sean is also a Certified FranklinCovey Trainer / Facilitator on the "7 Habits of Highly Effective People" Curriculum, as well as a member of the National Speaker's Association (NSA). Sean V. Bradley is the creator of the (Internet sales 20 Group) as well as the "Cyber 20 Group"

NADA attendees can see Sean's Workshop on Video and Social Media Search Engine Optimization on the following days and times:

Saturday, February 5 11:00 AM Room: 2011 West

Sunday, February 6 11:00 AM Room: 2024 West

Monday, February 7 10:30 AM Room: 2011 West

The Dealer Synergy team will be available at Booth 4464N for demos as well as to answer any and all questions. Sean V. Bradley will also be at the booth conducting LIVE training on Automotive Internet Sales and Digital Marketing / Social Media.

Dealer Synergy, headquartered in Philadelphia, Pennsylvania, is an Award Winning Training, consulting and Digital Marketing Company. 888-379-6374

SOURCE Synergized Media


Read more…

Tis the Season!

WOW!  The Holiday Season is here!  Did it creep up on you too?  Where has the last month gone!?!


I know I have had my head down working hard to make sure that Dealer Synergy is prepped and ready for 2011, but I did want to stop everything I am doing just for a few minutes and...



Wish everyone a very wonderful, merry, joyful, happy, safe and prosperous Holiday Season and New Year!!  I hope everyone gets what they want, and especially gets time to spend with great family and friends!  Enjoy it!!


Best Wishes,


Andy Fedo

VP of Training

Dealer Synergy

Read more…

Happy Black Friday! Carpe Diem!

Hello! I hope everyone had a wonderful and safe holiday yesterday with friends and family. Sometimes that's exactly what we need in order to hit the "reset button" and refocus on our careers. I know that I am very thankful for being back to Dealer Synergy, and one of my favorite and rewarding things, in my mind, is to give back to our clients and other people we come in contact with to make them better people and better skilled professionals. We are here today AND tomorrow for any support you may need throughout the weekend, and ensure a strong month-end.

People across America have one thing in mind today and this weekend...and that is to shop, shop, SHOP!

Perception is reality, and every TV, newspaper and website advertise that you will absolutely get the BEST deals of the YEAR today and have all kinds of weekend blowout sales. RIDE THE WAVE! Make sure that anyone you speak to knows that this is very true especially in the Automotive business. From my experience, dealerships are just as busy as malls, retail stores this weekend, so turn these shoppers into BUYERS! Really push for appointments for today and tomorrow, and worst case scenario, if they can't make it, you can always relay that this holiday sale is going to be extended through month-end, and push for Monday and Tuesday to ensure you finish your month strong!

In Sean's Turkey day post below, he included quite possibly one of my favorite videos I have ever watched. One of my favorite sayings is "Carpe Diem", which is Latin for "seize the day" and I believe this video really sums it up in one of the best ways possible. If you haven't already, watch the video, and take about 2 minutes to think about it. I guarantee it will be 5 minutes (or 300 seconds) well spent. Make your time efficient and productive...and make every minute, second and phone call that you make count!

As always, our team here at Dealer Synergy appreciates and encourages comments, blogs, testimonials and let us know what you think, because we look forward to hearing from you!

Have a great weekend!


Read more…

Add me!! I need friends!!!

Hi everyone! It's been a great 1st week back to Dealer Synergy and I have spoken with many of our clients so far for a phone training or just to say Hello! There is so much that can be done to get our dealerships ramped up for year-end, and I promise I will reach out to those of you I haven't spoken to yet very soon. I have been working on more material to help improve Dealer Synergy's action plan in keeping our dealers ramped up, and better than ever on the phones. With the economy constantly changing, I have new scripted rebuttals that will help our departments handle more types of customers.

Our phone trainings have been going great, and we have some new clients that will be able to take advantage of our brand new cirriculum of phone trainings to make you a "Appointment Ninja" faster than ever! Everyone that is fluent and already taking advantage of "the 10 steps" will get even better! It's the perfect time to start making the end-of-year "push" to really CRUSH the competition and finish the year with fantastic numbers (and PAYCHECKS!!).

As of now, I wish everyone a safe and happy weekend...and we all know the weekend is always better after having a BIG CONFIRM those APPOINTMENTS!! :)

Andy Fedo

VP of Training

Dealer Synergy

Read more…

"Internet Sales 20 Groups"

Mercadeo Digital

Algunas veces subestimamos el poder que tiene el mercadeo digital. Es interesantes saber que ya no solo existen dos o tres formas de mercadeo digital sino decenas de maneras de hacerlo y con resultados impresionantes. Una de las principales herramientas que podemos utilizar es "SEO, VSEO". El poder utilizar esta herramienta para atraer clientes y futuros compradores de nuestros servicios a nuestro sitio "web" hace del mercadeo digital unas de las cosas mas importantes para hacer negocios.

No hay duda de que el taller de "Internet Sales 20 Group" esta llenando todas las expectativas. Mucho se ha aprendido y mucho queda por aprenderse.

Se han eliminado los acentos para evitar errores de interpretacion de motores de busquedas.

Read more…

I just wanted to thank everyone for helping us put this site together :)

I am amazed by how much we got accomplished in only a couple of days. The site is going to be completed by the November Internet Sales 20 Group in Philadelphia.

PLEASE remember to add your profile picture... It would be nice for everyone to get an idea of who they are communicating with. Remember this isn't, its not that deep lol!

Continue to add articles, blog posts, pictures and of course video... anything that you feel is relevant and or important to you that you think other people in the community would see value in.

Thanks again for being part of AIS!


Read more…