Brittany Lights's Posts (35)

Did you reach all your goals you wanted to this month? Or Do you feel as though you were lacking in the time management department? Sean V. Bradley, CSP, CEO of Dealer Synergy discusses time management. He explains the 7 habits of highly effective people and how time management is key.You want to be careful of distractions disguised as opportunity. At the end of the day time, management is the most important. Your minutes and seconds and valuable and need to be used to the best of the best of your ability.

You must respect time. You need to think about what is the one thing you can focus on. In the rapid pace, you need to be able to prioritize instead of trying to do everything at once. Don't let the day disappear away from you. Let Sean V. Bradley, CSP teach you how to identify on a weekly level what the priorities for your week are.

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com

For more information about Dealer Synergy visit, http://www.DealerSynergy.com

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Sean V. Bradley, CSP, CEO of Dealer Synergy discusses money. He wants you to know that in the automotive profession, it is a six-figure job. If you aren't making over 100,000 a year then you are doing something wrong. Don't let variables such as lack of traffic or leads being bad be the cause. Also, it is never the customers, he's heard it all.Whether you feel it's the customers, the problems in the dealership or what have you, your perception is your reality.

This industry is the best because you can make as much money as you can earn. You have to put in the work to earn it. Your Dealer Principal is a millionaire. Regardless of whether you sell cars or work in the Internet department, you have the potential to make six figures.
The problem is mediocrity, never be complacent. Stop talking about making money, go out and make the choices you want. You have to go and put in the work. Your pay is not capped. Learn about the 8 ways an automotive sales consultant can close a deal. You can create your own weather. So, start today!


If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com

For more information about Dealer Synergy visit, http://www.DealerSynergy.com

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Sean V. Bradley, CSP, CEO of Dealer Synergy speaks on the topic of how BDC is not an expense. People are not an expense, they are an asset. The difference between your organization and others are your people. The competition does not have anything different than you do, people are not an expense it comes down to your value proposition package. You cannot make money without putting money out. 92-99% of Americans go online before they even step foot in the dealership. If you can direct that traffic to an Internet or BDC department and you've got the right factors, you will be able to build a customer factory.



If you like Make Money Mondays, then you will love Bradley On Demand:http://www.BradleyOnDemand.com

Do you want more information on the automotive industry find out more about Dealer Synergy and our training services:http://www.dealersynergy.com

Dealer Synergy Headquarters are located in Audubon, NJ: http://bit.ly/1tF0RrQ

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This week's Make Money Mondays, is with the CEO of Dealer Synergy. Sean V. Bradley, CSP discusses your BDC department. 


BDC= Business Development Center. A BDC is a department that proactively drives traffic to the dealership, and does not respond to reactive traffic. How can you create business that isn't already there? Through Internet sales, Service conversion, service BDC, equity mining, data mining, cross promotional marketing, special online finance, etc. There are 8 ways for a salesperson to sell an automobile. Those 8 ways include walk-in, be-back, Internet, phone, prior customers, referrals, service conversions, and prospecting. You need to respect the fact that there is so much opportunity on the Internet and have your salespeople perfect and manage the 8 ways to sell an automobile. 


Want more training from Sean V. Bradley? Check out http://www.BradleyOnDemand.com

For more information on the automotive industry visit http://www.AutomotiveInternetSales.com

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Congratulations are in order for our President of Dealer Synergy, Karen Bradley.  Dealer Synergy is an award-winning national automotive training and consulting company. Karen has been with Dealer Synergy and actively involved in the automotive industry for over 8 years. In addition to such she has over ten years experience in accounting and has served as Chief Financial Officer. Now, she is being honored with one of the highest nominations in the industry, Automotive News’ 100 Leading Women award.

Every five years, Automotive News nominates the top 100 female executives in the industry. The list is compiled from dealerships, suppliers, and automakers to create the top 100 in the North American Automotive Industry. Nominations are based on who readers feel should be considered for the year’s list. Karen Bradley has been deemed worthy of this nomination by her peers.

Karen is a very hard working woman and worked her way up from the Director of Dealer Synergy, to the position she holds as President today. Through her principles and Dealer Synergy’s, her mission statement remains to enable greatness in our industry. She makes it her mission to help people do more, be more, and to achieve more. This allows people to sell more cars, more often, more profitably.   What makes Karen unique is the knowledge she has instilled in herself with time management, Franklin Covey certification, and her work/life balance. Some of her many accomplishments include:

  • Co-creator of Internet Sales 20 Group, the most preeminent 3 day workshop in the automotive industry. 

  • NADA 20 Group Speaker

  • National Speaker Association Member

  • Trainer and Facilitator of Franklin Covey (7 Habits of Highly Effective People and 5 Choices to Extraordinary Productivity) it is also important to note that of the 2 people officially partnered with the Franklin Covey Organization in the Automotive industry, Karen is the only female.

  • Authored articles for National magazines such as AutoSuccess

  • Co-creator of the virtual training platform BradleyOnDemand.com

  • Sole curriculum creator for workbooks, deliverables, Dealer Synergy and Internet Sales 20 Group.

  • Expert Blogger on AutomotiveInternetSales.com

  • Through Dealer Synergy, trained 11,000 automotive professionals, 2,500 Dealer Principals and General Managers  at over 900 different dealerships in the United States and internationally.

We can’t stress enough what an amazing accomplishment this is, and on behalf of Dealer Synergy, how proud our team is of our President.  Karen has helped lead Dealer Synergy to be the company that it is today. What is even more amazing is that this is only the beginning. Karen is due to launch her video series for work/life balance training by Summer 2015. As a wife, mother of 4, and a successful businesswoman, Karen gives the true meaning to a leading woman. In the meantime, check out some of her work with the virtual training platform BradleyOnDemand.com to teach you how to sell more cars, more often, and more profitably.

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If you want to turn your CRM into an ATM, you need to integrate it with your BDC. In order to do this, you should make sure that all processes are mapped out in all of your departments. The reason why most CRM's fail is because the CRM is not set up properly. If you want your BDC to be successful, then you should be focusing on making your CRM successful as well. Make sure that your CRM is mapped out for Internet lead management, set up proper inbound and outbound action plans, map out outbound, video emails, and texts. You want to make sure that all communication points are integrated, including social media. Now, what should you be doing with dead leads?

You should redirect your dead lead to a service opportunity or a referral. You should do this because NADA say that if someone buys a car today, someone else in their household will buy a car within 90 days. On the service side, a customer is seven times as likely to purchase a vehicle from where they service their car. Just because you lost a sale, doesn't mean that you lose a service deal or a referral. Remember that the R in CRM stands for relationship. You need to have your CRM mapped out with birthdays, anniversaries, service appointments, holidays, etc. Think of your CRM as an ATM. In order to make withdrawals, you need to make deposits. Understand that your BDC and your CRM are synergistic and dependent upon each other. 

If you want more virtual training check out http://www.BradleyOnDemand.com

For more information on the Automotive Industry check out http://www.AutomotiveInternetSales.com

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If you are looking for an exciting career in the automotive industry. RK Chevy in Vineland, New Jersey is hiring for numerous positions:
Internet Sales Coordinators,BDC Reps, Showroom Sales Consultants. Please call if you are interested or if you know someone that would be perfect for these positions. RK Chevy knows 92-99% of Americans go online to shop, so the internet sales department is getting built up to be HUGE.Start your new career today!

http://www.myrkchevy.com

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Massapequa Nissan Is hiring! If you are looking for an exciting career in the automotive sales industry, this is a great opportunity for you. If you're currently working at a dealership and you aren't making the money that you want, need and deserve...you need to call ! Even if you have never worked in the automotive industry, but you want to make as much money as you can earn, this is perfect for you! They just built a multi-million dollar customer development center, and we are looking for the best of the best to work in our department. They are looking for Internet sales coordinators, BDC reps, appointment setters, and showroom sales consultants. Massapequa Nissan is a part of the Atlantic Auto Group, and the # 2 privately held dealer group in the country! If you want to work with an award winning team, call right now!

http://www.MassapequaNissan.com (888)-610-6673

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Sean V. Bradley,CEO of Dealer Synergy wrote an article for Auto Success Magazine about Why BDC's fail. A BDC can handle unsold showroom traffic, data mining, campaign management, equity mining, expiring warranties, aftermarket products, special finance, Internet sales, phone sales, cross promotional marketing, fleet, etc. One of the main reasons that BDC doesn't work is because most dealerships put untrained people together to do everything. Your Internet department should not be a big cluster of people doing a bunch of different things. You should scale into the BDC, and start with the biggest opportunity to be successful. The best thing for you to do is to start with the Internet because 92-99% of Americans go online before stepping into a dealership.

Your Internet department should be your anchor. Secondly, the Internet is predominately a phone sale. Email sells the phone, phone sells the appointment, and the appointment builds the relationship, product, presentation, demo, drive, and delivery. Your Internet department should be trained in the Inbound and Outbound phone call process, Qualifications, Objections and Rebuttals. If they are trained in these fields, they should be able to take inbound phone ups as well. So, the anchor of a BDC should start with Internet leads and inbound phone ups. After, you could increase to the next module. Depending on what your goals are, will dictate what module you implement next. Stop playing checkers with your BDC, and start playing chess.

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com

For more information about Dealer Synergy visit, http://www.DealerSynergy.com

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On February 11th, author of "Win The Game of Googleopoly", Sean V. Bradley, CSP went to Outloud Audio Studio in  New York to begin recording the audible copy of his book. Check out some of the footage and order your hard copy of the book that helps you dominate search engines today! http://bit.ly/1zROdIL

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CEO of Dealer Synergy Sean Bradley normally does a Make Money Mondays segment every Monday providing excellent tips for people in the automotive industry to make money. Each week is a different topic. This version is a special edition because it includes the executive trainer for Dealer Strong, Shawn Foster. He provides insight into helping dealers determine what they are going to do with the vehicle prior to sending it to get serviced to sell to lenders. There needs to be a form of action to make a plan on how to plan to sell a car before going to service it. This is all very valuable information.If this sort of information interests you as advised be sure to find out more about our IS20Group as discussed by General Manager at Dealer Synergy, Joe Cala. The link is provided below.


Find out more about Dealer Strong on their website: http://www.dealerstrong.com/about-us/...

Get more motivation and personal improvement tips on the Make Money Mondays site: http://www.makemoneymondays.net/

Attend the automotive industry's most popular workshop in New York in May 2015 for more information on these topics. Sign up today:http://internetsales20group.com/

Are you interested in automotive services from Dealer Synergy? It is located in Audobon, New Jersey but serves clients all over the U.S:http://ow.ly/xrSUg

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Congratulations to our CEO, Sean V. Bradley, CSP! “Win The Game of Googleopoly” is ranked  # 1 on Amazon’s new releases; this means that his book was the top seller in the retail section. This is a HUGE deal and could not be more of an honor for Sean V. Bradley, CSP and our team.

Sean has achieved some major career milestones throughout his life, both inside and outside of the automotive industry. He has provided exceptional service to the automotive industry as a trainer, international speaker, and consultant; personally training over 10,000 automotive sales professionals.  Sean’s expertise goes beyond training individual dealerships and dealer groups. He has had the honor of providing training and consulting regarding Internet Sales and Digital Marketing initiatives for high powered publicly traded companies. Some of his current clients include Carsdirect.com, TrueCar and Autobytel Inc., to name a few. He has seen success in the music and sports industry as well, and now he’s taking the book world by storm.

Sean’s main objective for this book was to share his digital marketing expertise with all sales professionals, regardless of industry type.  The rules of SEO (Search Engine Optimization) are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile.  

The higher you are ranked, the more visibility you have. Optimizing your content whether it be written or visual can help you rank higher in search engines. If you are not on the first page of Google, then you are essentially invisible. This book will change how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. If you want to dominate search engines and find out what all the buzz is about, order your copy of “Win The Game Of Googleopoly” today!

Thank you again for making this book such a huge success! We truly appreciate your support and appreciate you sharing this tremendous experience with us.

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CEO of Dealer Synergy, Sean V. Bradley CSP, typically hosts Make Money Mondays. This week, a special guest Chris Sondesky hosts Make Money Mondays. Chris is an internet director at Cherry Hill Triplex. From his centralized BDC he has 400+ units sold a month and $1 million in gross. How does he do this? He puts emotion back into the process. Customers cannot see, smell, or feel the car online. The key is in making customers feel good and gaining their trust. If a customer trusts you, they will do business with you, refer people and want to come back. You can even ask for reviews because you've earned them. This emotion becomes your closing tool. Make the experience you have discussed happening in the showroom, come to life. Show more emotions, make more sales.




For more training check out http://www.BradleyOnDemand.com

If you're looking for more information on the automotive industry visit: http://www.AutomotiveInternetSales.com

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Tune in tomorrow to Sirius XM, channel 141 at 4pm Eastern. CEO of Dealer Synergy, Sean V. Bradley CSP, is being interviewed by a legend, Dr. Willie Jolley on SiriusXM!! He has the #1 Success and Motivation channel on the entire SiriusXM platform!! SiriusXM has over 23 Million Subscribers! Topics include Sean's Googleopoly Book! Tune into the interview and order your copy of "Win The Game of Googleopoly"today!

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Vendor of the Month-January 2015

I am proud to announce January's Vendor of the Month award winner, Todd Dearborn at Carsdirect.com.  The site is the basis for 130 different websites, providing content to consumers.  They were able to create an automotive community that is second to none. This was done through holding the consumer’s hand all the way through the car buying process.

Since its founding in 1998, no one else has been able to do what carsdirect.com has done for consumers and dealerships to the caliber to which they’ve done it. What started just as a site for consumers to utilize for research and pricing has become a resource for dealerships as well. The site allows dealerships to be put right in front of the consumer through internet branding. This allows dealerships to target their audience for the vehicle they are trying to move.

With 110+ million visitors a month, their goal is no longer SEO (search engine optimization) because they have the exposure. Their focus is the experience for site users. Carsdirect.com is constantly up to date with trends, such as the rise in mobile. They are consistently updating their site to benefit users, by doing things like making sure it is easy to access their site via mobile.

Through their basic principle of selling cars more often and more profitably, they are able to focus on the needs of consumers and dealerships. All of the provided reasons and genuine care for dealerships and consumers are why they are second to none in the automotive community and why they are Vendor of the Month. Learn more about the Vice President of Carsdirect.com in the interview below.

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Dealer of the Month-January 2015

I am proud to announce January's Dealer of the Month award winner, Chris Sondesky. Chris is the Internet/BDC/Marketing Director of the Cherry Hill Triplex in Cherry Hill, NJ.  Chris has learned every aspect of the trade, having been in the automotive industry for 15 years. He has had multiple positions over the years including technician, manager of sales department operations as a GSM and GM, to later building one of the biggest single point Internet Departments/BDC’s on the east coast for huge franchised new automobile dealerships.

 Chris has come a long way since his early days in the industry. Over the past 5 years he has focused on the digital aspect of selling cars, with his 7 franchises, Kia, Mitsubishi, Dodge,Chrysler, Jeep, Ram and Fiat. With the help of his General Manager they developed in depth marketing strategies to master the online consumer. As this process continued his staff began to receive 3,000 internet leads monthly!

As of 2014, Chris took his skills to an entirely new level, selling 400+ units per month and achieving $1 million in gross. Chris has become a master of internet sales for dealerships. Recently, Chris stated, “On average, our BDC/Internet Team, a very talented group of Customer Service Reps and Internet Managers, generates approximately 50% of our showroom traffic, all by appointment, leading to 55% of our sold units. Since 2010, Internet deals have closed at a higher percentage than the other half of our traffic, and for higher gross profit. We've continued this trend, now on our 5th year of double digit growth.”

In an interview conducted by CEO of Dealer Synergy, Sean V. Bradley, CSP Chris shares his thoughts on CRM, Managers, Internet Directors, Leads, Phone ups and more. Chris was able to gain all this success because he feels people are the most important factor. He notes that personality is everything and he has never hired an employee based off of skill. It is all about being fit for a team. He believes anyone can do the job with a strong training process in place.

Chris is here to tell you that you CAN make money off of internet customers. Internet deals close at a higher closing ratio and a higher gross profit than 40-50% of the rest of his business.  He believes your response time should be “right now”. Answering “right now” actually is not even fast enough. Chris believes that timeliness and having a proper process in place for your team can make a huge difference in your internet selling process. It is easier to bridge the gap between showroom sales and internet sales than you might think.

Chris recommended that if you have a customer coming in make sure you have the vehicle ready, enough gas for a test drive and wait until they get into the store to assess which sales person would work well with them.

Bottom line, the key to success and a solid close is to let the customer know that their time is valuable to you.  Whether you are in the showroom or handling Internet sales, you are the same team.

Watch the interviews provided to learn more tips to Chris’ success.  Like Chris, you too can become one of the biggest single point Internet Departments/Business Development new automobile dealerships. Congratulations again Chris! Your future is looking bright.

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Sean V. Bradley, CEO of Dealer Synergy talks about "How to Bridge the Gap between the Internet Department, and the Showroom Sales department. There should not be any segregation between the internet department / BDC and the showroom sales department. There is ONE team; the dealership team. The internet department team are not secretaries, receptionists, or handymen. The Internet team's purpose is to drive traffic to your dealership. Show the Internet department some respect and gratitude for giving you opportunities to do business! Now, the Internet department needs the Showroom sales department in order to close the deal! How can you work together? The showroom sales department should use their expertise to teach the Internet department more about the vehicles. There should always be sales people in the Internet department to help assist leads. Work together for the most positive outcome! 

Want more training from Sean V. Bradley? Check out http://www.BradleyOnDemand.com

For more information on the automotive industry visit http://www.AutomotiveInternetSales.com

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Google is the most powerful search engine in the world, and the company is growing larger each day. Small businesses, especially car dealerships, rely heavily on Google’s features, reviews, and search results to generate leads and customers. However, the more Google takes over, the more it changes. Recently, as you may have noticed, Google’s feature, the “Knowledge Graph” has become much more prominent in many of your searches. This seems to be a growing trend that has some confused and concerned.

Google’s Knowledge graph is used by Google to enhance the results by giving you a “shortcut” answer. It is a display that has been part of Google’s search engine since 2012, and details information provided about a certain topic, without actually having to click a link. Google’s purpose for having the knowledge graph is for their readers, so they do not have to go through a handful of sources to get the information they are inquiring about.

A report by journalist Stephen Levy stated, “25% of all searches done on Google show a knowledge graph related answer.”

Steven Levy has dozens of years experience as a senior editor and technology writer for Newsweek. He has had articles published in multiple publications including The New York Times, Rolling Stone, The New Yorker and more. Most notably, he is considered a respected critic of Apple Inc. Per Levy’s research; he has come to this conclusion that Google’s Knowledge Graph has an effect on publishers. With Google’s Knowledge Graph in place, the process of clicking a link, and going directly to the publishers website is void, since information on the search topic is provided at glance.

If you are a publisher on the Internet, 25% can affect your brand. If people no longer have to click on a link to retrieve information, then this could affect the traffic to your website. In addition, if someone reads the Knowledge Graph of your result, you won’t get credit for that because they can’t track the ROI without an actual click.

In conclusion, people are searching for information on Google, reading the Knowledge Graph for their answer, and never clicking the link to arrive at the publishers website. Google is a powerful search engine, and will only continue to grow. The Knowledge Graph isn’t going anywhere either. With all of the evidence and information coming from Steven Levy, and other researchers, it looks like this may really impact large amounts of businesses all over the world.

It is important to manage your own analytics so you are aware of what’s going on with your accounts at all times. Do you feel like you are aware? Share your thoughts on Google’s Knowledge Graph. 

Read the original article here

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"As an international speaker, consultant, trainer, and entrepreneur, Sean V. Bradley, CSP, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi-million dollar automotive dealerships, Sean’s clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean’s clients outside the automotive sales industry include major label recording artists and professional athletes". Learn the importance of page one domination on Google through this interview with Dealer PlayBook.

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This week, Anthony Alagona talks about "Building Value." How do you build value in yourself, your vehicle, and your dealership? Building value in yourself starts with identifying yourself to the prospect and establish a clear channel of communication. Building value in the vehicle starts by telling the prospect about the vehicle and selling the prospect on all of the special deatures that make the vehicle stand out. Building value in the dealership starts with passionately selling your value package to the prospect and explaining the benefits it can offer. Remember: People do not buy what you sell, they buy what you believe. 

For more training check out http://www.BradleyOnDemand.com

If you're looking for more information on the automotive industry visit http://www.AutomotiveInternetSales.com

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