Blog

Google AIS Custom Search

autotrader (20)

http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley explains that you must pick up the phone and dial the phone. Most people are reluctant to dial the phone and are not making the recommended number of calls each day. There is an 11-14% connection ratio on the phone, so you should be making at least 120 calls each day to sell enough appointments.

Make Money Mondays with Sean V. Bradley - Call Reluctance

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

Read more…

Cars.com Employee Responds To The Internet Sales 20 Group Invite...

Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20 

I don't think that AutoTrader.com and Cars.com will respond. Why? You said you were looking for responses from lead providers and the afore mentioned companies are advertisers that direct in-market shoppers to the dealer. Why would A consumer call or email if all the information I need can be found online with the exception of a test drive?

*** All I can say is that dealers are FURIOUS. It is blowing up all over the Internet. Inside private groups dealer principals and GMs are shaking their heads… 

Here are the comments just on the video thread: (Its even more on Social Media…) 

This will be game changing if the players have enough game to show up! Good luck! you need to get AutoDealerLive there to broadcast it live!
I don't think that AutoTrader.com and Cars.com will respond. Why? You said you were looking for responses from lead providers and the afore mentioned companies are advertisers that direct in-market shoppers to the dealer. Why would A consumer call or email if all the information I need can be found online with the exception of a test drive?
Straight up called them out! Lights.Camera.Action.
As a dealer representative, I would like some answers, not smoke and mirrors, but answers. Any company not having anything to hide and truly helps dealers would jump at this chance! The ones that don't are going to be the ones that will see their last check from my dealership. Social media in this day and age is a powerful thing. The invite is out there and was extended by one of the top automotive professionals there is and backed by many more.
Chip's (a Cars.com employee) comments ARE EXACTLY why this panel needs to happen, and I'll hope that those private DMs and emails Sean and I have been receiving from the folks in positions like Chip's will come to fruition and the local reps and regional managers push their VPs and C-level executives to respond. Autotrader alone has 7 VPs or Presidents that should be able to find the time to answer to their customers with 6-7 weeks notice.  Listen, as dealers, vendors, and manufacturers, we have a RIGHT to transparency when those same companies are the ones offering that same transparency. If these companies are going to send us stats on SRPs, VDPs, Price to Market, CALLS, EMAILS, website click-throughs, etc., to justify ROI, you CANNOT simply just say 'oh, well we provide all this other exposure too and we're really just a classifieds company.' It is one, or the other. You can't collect funds by saying you're doing one thing, and then justify that bill by saying you do another.
Read more…

What Has Been Your Experience With VinSolutions?

https://www.facebook.com/photo.php?fbid=878526905513532&set=a.181141865252043.43794.100000686934552&type=1&theater

www.VinSolutions.com

What Has Been Your Experience With VinSolutions?

With any large company there will be lovers and haters but as a national consultant, it is my responsibility to identify the truth and value of any and all corporations that effect dealerships, especially my Dealer Synergy clients.

I posted a simple question on my Facebook and in less than 24 hours it received almost 200 comments. It seems that there are a lot of people that have an opinion about VinSolutions. There were a lot of people passionate in their positions! It shows that CRMs are very important for a dealership to be successful. Even more important is that dealerships choose the right partner to help them achieve that success.

Here is the "Cut and Paste" from my Facebook Thread.

* I would LOVE to hear your thoughts and experiences about VinSolutions.

#CarPeople I want to get your opinion about VinSolutions as a CRM. I have a lot of Dealer Synergy clients that have been giving some candid feedback and I want to ask my network here on Facebook your thoughts. I am curious to hear from DEALERS, NOT from Vinsolutions or their employees. Please let me know what you like and what you do NOT like. As a national consultant and trainer, It is very important to gauge what the dealers are thinking so I can make the best decisions and provide my clients with the most accurate feedback. Thank you all in advance-

Shane Locke It's great for the salesmen as far as accountability goes , you have to complete tasks or u cannot input a new customer . Internet sales is another story , dealer peak was great from a internet perspective . Dealer peak allows you to make high volume calls without losing your place with the "last action" option . We miss dealer peak.

16 hrs · Unlike · 7

Sean V. Bradley Csp Thank you Shane Locke for the feedback. I too think that DealerPeak is a good tool!

16 hrs · Like · 1

Stanley Damer I'm a dealer in the D. Bout to sign up with there new web platform that's adaptive with mobile! Great new product. Other than this platform I never been impressed with them. Sean V. Bradley Csp if ur interested with the best CRM that all us large ford dealers use in Detroit message me! Ford are high volume in the D and follow up is the key (33 ford dealers in 3 counties) let me kno. Love money Mondays

16 hrs · Unlike · 2

Sean V. Bradley Csp Stanley Damer Thank you so much for your insight!

16 hrs · Like · 2

John Roberts Like Shane said, the accountability of Vin is great. The main drawbacks I find with it is a lack of inventory page for salespeople and it does not remove a no longer owned car from marketing campaigns, so you find need your trade emails going to people that no longer have the particular car.

16 hrs · Unlike · 2

Sean V. Bradley Csp I would love for you to post here what the CRM company that you DO prefer on this thread but if you prefer not to make your opinion public I respect that. I guess it is enough that you do NOT recommend their CRM...

16 hrs · Like · 1

Sean V. Bradley Csp John Roberts, Thank you very much. Shane Locke is on top of his game... like it seems you are! I appreciate your opinion

16 hrs · Like · 1

John Roberts One other issue I forgot to mention, Vin does not update from DMS, so if something changes in DMS it will not push to Vin.

16 hrs · Unlike · 2

Sean V. Bradley Csp That can be frustrating

16 hrs · Like · 2

Gary Reed Been using Eleads, seems to be working pretty good. I thought it was a jr. Vin solutions crm as I have used Vin before.

16 hrs · Unlike · 3

Kristin Buckley Don't even get me started.

16 hrs · Unlike · 3

Sean V. Bradley Csp I have also heard some really good things about eleads!

16 hrs · Like · 2

Sean V. Bradley Csp Kristin Buckley please do, you have been a valued Dealer Synergy client for a LONG time and are a Veteran of the Internet Sales 20 Group events and even a "Best Idea" contest winner. Your Ford dealership has been in business for OVER 100 years! I would LOVE to hear your opinion

 

Kristin Buckley Okay... Let's see.. Their "support" sucks. No one ever knew what they were talking about, they could only ever "open a ticket".

We couldn't get one good, accurate report to come out of that thing they like to call a CRM/ILM to save a life.

Anyone who has any type of BDC should just track everything on paper and save themselves a shit ton of money because it is definitely NOT designed to work based off of your dealership. They definitely think you should run your store based off of how they have their CRM set up.

Oh, and Sean Rancier was the worst account manager I've EVER dealt with (and I deal with almost all of our vendors). He told me he had too many accounts to pay attention to us, and if I wanted a certain report I should learn how to make them myself because support was only there to try and fix something if it breaks, not create reports for us.. I wonder if I still have his emails........

16 hrs · Unlike · 5

Sean V. Bradley Csp Brian Keith Redmond and James D Brafford say hello to RC Lacy Ford Lincoln Subaru

16 hrs · Like · 3

Sean V. Bradley Csp WOW! I am sorry to hear that Kristin Buckley.

16 hrs · Like · 4

Kristin Buckley DealerPeak has been amazing. Their staff always knows what's going on, they definitely communicate with each other, and go out of their way to try and make their tool work around our stores processes.

My favorite part is the fact that it's not just set up for "admin" "manager"
And "salesmen" logins. They control each piece individually.

I wanted the salespeople to be able to close out their own sales and 15 minutes later they all had access to it.

If I have a suggestion on something they either work on changing things, or at least give us the option to have it built for us by their support team. Couldn't be happier

15 hrs · Unlike · 5

Sean V. Bradley Csp I am very happy to hear that! Jock Schowalter Joel Matteson and the rest of the DealerPeak is AWESOME!

15 hrs · Like · 4

Sean V. Bradley Csp For the record, Dealer Synergy works with 13 DIFFERENT CRM / ILM companies with dealerships all over the country. I am VENDOR neutral. I only want to know what dealers like and don't like and why-

15 hrs · Like · 1

John Roberts Thought of another, any problems that come up they want three samples before opening a case. Not everything happens in threes.

15 hrs · Unlike · 2

Megan S Barto DISCLAIMER: I am a dealer.
I love VinSolutions. We've been on them since 2007 and every issue I've ever had has been rectified.
As far as "support ticket issues" - find out who your Performance Manager is - go through them. The custom reports are amazing. I have 20-30 of them set up for just about every person that needs any kind of reporting. Including salespeople! "Save A Deal" - delivered to my sales professionals email inboxes. Daily. With their ups.
Salespeople CAN close out their own visits - or they can't. If you don't trust your Green Pea? Don't let them close out visits! VinSolutions does integrate bi-directionally with your DMS - all it takes is a simple phone call to set it up. Id anyone needs any help with VinSolutions - let me know - I'd be happy to help!

15 hrs · Unlike · 4

Sean V. Bradley Csp Thank you Megan S Barto You have been nationally recognized for your Internet Success. I appreciate your insight-

15 hrs · Like

Kristin Buckley My performance manager was the biggest problem we had.

The system wouldn't track customers for our BDC reps at all.. Once it was switched over to a salesperson it stopped tracking for them. I tried like hell to make that system work for us because it costs so much money to switch systems, plus loss is customers etc. but it just wasn't going to happen. I am very computer savvy and I knew that system inside and out.. The problem is that not everyone was/is that savvy and VinSolutions is complicated for the average user

15 hrs · Like · 1

Sean V. Bradley Csp Kristin Buckley did you meet Megan S Barto at our Internet Sales 20 Group ?

15 hrs · Like · 2

Kristin Buckley Not officially but I know of her. We were on Auto Dealer Live together once

15 hrs · Unlike · 2

Megan S Barto Kristin - you can assign specific BDC agents and there's even a system report (not a custom report) that's "Performance by BDC Agent" which makes a FANTASTIC tracking/breakdown sheet. And if you don't like your PM - you can ask to have them changed!

15 hrs · Unlike · 2

Kristin Buckley I know the report.. We had a problem with it because it would round robin a BDC agent onto every customer added to the system. So it was definitely not accurate. Believe me, I spent a lot of time on the phone with whoever would listen to me from Vin. It wasn't designed to work with our store and by the end of it they could have completely redesigned their tool and I wouldn't have used it if they paid me to.

15 hrs · Like · 1

Megan S Barto The nice thing about VinSolutions is there's a work around for just about everything. Just in certain situations - you just need to find a Performance Manager with some knowledge of the system and some imagination.

15 hrs · Like

Kristin Buckley I imagined that system going right out the window.... And it was so weird because the next thing I knew, it was gone.

15 hrs · Like · 1

Sean V. Bradley Csp LOL!

15 hrs · Like · 2

Subi Fernando Ghosh I'm no longer a dealer, but it's been less than a year after 6 years in a showroom but I had vin (among others) and had a single really bad experience. when I took it to them, they addressed my issues, took input for opportunities to help the platform and really dove into great options with reporting. I ended up with a strong vin relationship with my reps after they helped me out. I will say that their new restructuring efforts have made huge differences for the better. I'm impressed with their direction and growth in the last year. I would definitely recommend them but ensure (like with any Crm switch) that they have an individual in house that understands the ins and outs of CRM for proper set up. My experience is that poor set ups usually set the tone for poor experiences with CRMs. I've even had a great experience with ADPs CRM that most complain about after setting up a great partnership for my dealer group.

15 hrs · Unlike · 5

John Roberts I would love to find out about getting ours to be Bi-directional. Don't take my posts wrong, I do not hate Vin, it is head and shoulders above our previous CRM, just wish a few things were better.

15 hrs · Unlike · 3

Sean V. Bradley Csp This is not an Anti VinSolutions thread. This is a clarity thread. We have heard from numerous people naming the pros and cons of the tool

15 hrs · Like · 1

John Roberts I agree, just want to make clear my feelings

15 hrs · Unlike · 2

Sean V. Bradley Csp Absolutely! Thank you so much for your insight

15 hrs · Like

Kristin Buckley The way Subi and Megan talk about vin is how I feel about dealerpeak. The entire staff has treated me like gold and I love the fact that I can name probably half of their staff by their first names. Not only does their tool work so much better for our store, and performance wise, but they're less expensive.

Having been treated like we were not important from a company we were spending $3500+ monthly was all I needed to move on.

People buy from people they like, right #carpeople!? Lol

15 hrs · Edited · Unlike · 3

Megan S Barto John - DM me your questions about Vin - I'll be happy to answer any!

15 hrs · Like · 1

Tammie LeBleu CRM thats the key to being successful in todays market. I used Car Research and had phenominal success with it. When I was still at ORR Group I trained some Internet Managers on VIN Solutions and found it hard to navigate. There are so many components that are not utilized. I had the honor of training my first store over a week ago in BDC and their CRM was VIN. I am not one for bashing but I defintely prefer Car Research to VIN.. I am partial because of the great succes I had with it but lets just cut through all the red tape. It doesn't matter what CRM tool you use. You must marry it adapt its processes and put those strict processses into place and you will be successful. It is the road map to great success and must be utilized everyday....

15 hrs · Unlike · 6

Subi Fernando Ghosh Aaaand tammie comes in to lay it out! Preach on sista!

15 hrs · Unlike · 2

Sean V. Bradley Csp Thank you Tammie LeBleu you (and I) are on the COVER of AutoSuccess Magazine for this very subject... CRM! http://issuu.com/autosuccess/docs/as.nov14

AutoSuccess November...

issuu.com

15 hrs · Like · 3 · Remove Preview

 

 

Nathan Hays Our DMS Import from Autobase to VINSOLUTIONS was/is atrocious. 56,000 people, 4 brands, 3 rooftops and 4 store IDs. Data wasn't scrubbed. Each store/ID has different settings, permissions. Part of it our issue, part AutoBase, Part ADP. It's brutal.

The customer merge function is better than it was. The website provider/software compatibility is mediocre. Minimal Cheome/Firefox support. Internet explorer sucks, but I'm forced to use it because of VIN. The mobile app is better, however my settings have been shut off at random.

Their support is pretty good. Very quick, yet very concerned with closing tickets, even without resolution. I have a few other complaints, but many of it is out of my control.

15 hrs · Edited · Like · 2

Sean V. Bradley Csp Tammie LeBleu for the record... you were the #2 Nissan Consultant in the United States, selling 47.5 units in one month and 400.5 in one year and made OVER 1.5 Million Dollars selling cars on the showroom floor in less than 5 years right?

15 hrs · Like · 1

Kristin Buckley We had auto base before vin too. It was like living with the Flinstones and then moving in with the Jetsons lol

15 hrs · Unlike · 3

Subi Fernando Ghosh One last note. If we're talking CRMs DealerSocket has a fantastic product, is incredibly intuitive, and excellent customer service.

14 hrs · Unlike · 2

Tammie LeBleu Right! And Car Research was my tool and my road map to success!!!

14 hrs · Unlike · 2

Megan S Barto I was on the cover of AutoSuccess talking about CRM as well! #smallworld http://issuu.com/autosuccess/docs/as.july14/0

AutoSuccess July 2014

The #1...

issuu.com

14 hrs · Like · 2 · Remove Preview

Sean V. Bradley Csp I gave you kudos Megan S Barto!!

14 hrs · Like · 1

Sean V. Bradley Csp Ours was last month... #JustSayin

14 hrs · Like · 1

Megan S Barto So you're copying me???

14 hrs · Like · 1

Sean V. Bradley Csp Actually... you were copying me. My clients and I were on the June issue too http://issuu.com/autosuccess/docs/as.june14

AutoSuccess June 2014

The #1...

issuu.com

14 hrs · Like · 1 · Remove Preview

Sean V. Bradley Csp LOL!!!

14 hrs · Like · 1

Megan S Barto My GM is in on this month's cover. http://issuu.com/autosuccess/docs/as.dec14

AutoSuccess December 2014

Sean V. Bradley Csp OUCHHHHHH! You GOT ME

14 hrs · Like · 3

Megan S Barto I know - it doesn't happen often.

14 hrs · Like · 2

Sean V. Bradley Csp This thread is one hell of a plug for Susan Goodman Givens and AutoSuccess Magazine!

14 hrs · Like · 4

Nathan Hays Needs some Midwest love.

14 hrs · Unlike · 1

J.r. Batchelor I've used almost every CRM personally and what I noticed with Vin was that you can't use their follow up process or you would not touch customers daily during the initial 30 days. I agree with Tammie LeBleu unless managers and salespeople own and master the CRM any tool the dealer chooses will be in vain.

14 hrs · Unlike · 3

Sean V. Bradley Csp Thank you J.r. Batchelor I appreciate your insight!

14 hrs · Like · 2

Megan S Barto JR - I absolutely agree with you. A CRM is a *tool* you need to have competent people running the tool - no matter what the CRM is. With Vin - their processes are a great base, but as with anything you need to add your own "flair" to it. Which is why I've modified every single process in VinSolutions. It's also the job of their Performance Managers to help you modify them for your store!

14 hrs · Like · 1

Sean V. Bradley Csp I will say this though Megan S Barto, you are one of the exceptions... as you pointed out, you were on the cover of AutoSuccess Magazine. So, you know what to do, how to do it and how to modify it and make it better. There are a LOT of sales reps, Internet Managers / Directors that do NOT have that knowledge or experience and are dependent of Customer Service / Client Support to guild them and assist them, to coach them, to assist them and if it isn't there... then the dealer is screwed. And this goes for ANY CRM COMPANY.

14 hrs · Like · 1

Kristin Buckley We are process driven, not task driven.... Right Sean V. Bradley Csp lol

14 hrs · Like · 2

Sean V. Bradley Csp YES!!! Kristin Buckley EXACTLY

14 hrs · Like · 1

Sean V. Bradley Csp Dealer Synergy does NOT want the CRM to tell you WHO to call in the "task list". Process driven versus task list driven wins all the time, every time. Task list driven leaves too many errors and gaps.

14 hrs · Like · 1

Sean V. Bradley Csp That is J.r. Batchelor 's point

14 hrs · Like · 2

Kristin Buckley Another reason I love dealerpeak.... But they're going to have to start signing my pay checks if I keep going lol

14 hrs · Unlike · 4

Sean V. Bradley Csp I am referring to CRM as it relates to an Internet Department or BDC that has "Coordinators" or BDC Reps... b/c these people do NOT have to get up and do product presentation, deliveries etc...

14 hrs · Like · 1

Sean V. Bradley Csp LOL! Kristin Buckley

14 hrs · Like · 1

Kristin Buckley Applies to salespeople too. Our "guys" have their folders they go through daily to keep their customers in front of them. They don't operate just based off of tasks either. I've been able to set our system up to work for THEM. We have folders for everything.. Makes life much easier

14 hrs · Unlike · 2

Sean V. Bradley Csp Look at this Video I created in April, 2014 about VinSolutions and how to actually set up VinSolutions the RIGHT WAY! This is the Dealer Synergy system (qucik version). Do you hear the COMPLIMENT I give VinSolutions? This is TRULY a NUTRAL post https://www.youtube.com/watch?v=Jyo5w0aTM40

Set Up VinSolutions...

youtube.com

14 hrs · Like · Remove Preview

Sean V. Bradley Csp If you are not part of the solution... you are part of the problem-

14 hrs · Like

Joshua Shackelford Dealersocket is a far superior CRM.

14 hrs · Unlike · 1

Sean V. Bradley Csp Thank you Joshua Shackelford. There have been numerous people on this thread that have spoken highly of DealerSocket and I have a lot of Dealer Synergy clients using DealerSocket but I would love to hear what you like about them most and what you think they do that sets them a part from all other CRMs...?

13 hrs · Like

J.r. Batchelor As we all know this is a people driven business. You can have all the best tools in the world and have an $200K ad budget but when the rubber meets the road you MUST have the right PEOPLE. Processes without the right people are utterly worthless. Sean V. Bradley Csp Megan S Barto

13 hrs · Edited · Unlike · 2

Sean V. Bradley Csp Well said!

13 hrs · Like · 1

Joshua Shackelford Compared to VinSolutions is like comparing Harvard to grade school. Endless amount of data to pull. It gives you alerts daily on all previous customers, ups, and service customers as well. I run a Ford and GM store, I can pull equity positions (you're no longer upside down), APR (based on your rates and payment history I can save you X amount of dollars when you trade in and up), how much they would save on fuel by trading out of an older car they're in to our newer one that's also under warranty, time since last service, warranty expirations and renewal etc. It gives the amount of data I can have my employees mine nearly endless. It's much more complex but it's reports and data on MY employees as well as the salesman has helped show me who's working it right and who's not. I can automatically generate birthday, anniversary or purchase etc and link directly to the customers social media to communicate, congratulate etc. It brings more "development" of business than any other CRM, including Vins than I've ever seen. It's allowed me to help make actual "salesman" out of salesman instead of product pushers. Makes all the difference in building and retaining a customer base.

13 hrs · Unlike · 1

Sean V. Bradley Csp Thank you very much for the detail Joshua Shackelford!!

13 hrs · Like · 1

Joshua Shackelford I tried to be objective but it's honestly apples to oranges. What do/would you prefer?

13 hrs · Unlike · 1

Joshua Shackelford Oh yea, the mobile app of socket is second to none. It really makes my job as manager of 2 lots much easier.

13 hrs · Unlike · 1

Sean V. Bradley Csp What do I prefer as a CRM? or do you mean as to your feedback?

13 hrs · Like · 1

Joshua Shackelford CRM.

13 hrs · Like

Sean V. Bradley Csp LOL! of course...

13 hrs · Like

Sean V. Bradley Csp First, I want to say that I truly believe that there isn't a perfect CRM. There are NUMEROUS functions of a CRM, BDC, Dealership(s). And different CRMs specialize in Different things. For example... some CRMSs SPECIALIZE in Special Finance, some CRMs specialize in Data Mining, some in LEAD MANAGEMENT, other in showroom control / desking...

13 hrs · Like

Joshua Shackelford Haha.. So are you obligated to prefer vins? Lol.

13 hrs · Like

Sean V. Bradley Csp So it is important for a dealership FIRST, "Begin with the end in mind". What are THEY looking to accomplish...how are they going to use the CRM?

13 hrs · Like

Sean V. Bradley Csp Now with that being said... As it relates to Internet Sales, BDC... Lead Management. I have my (NEW) Top 5 in NO particular order...

13 hrs · Like

Joshua Shackelford The downside to socket is teaching those less tech savvy how it can help them. Some guys are pen and paper guys, but it's MY job to show how the benefits of managing leads in their customer bucket and every detail of their deal and how it can make them money. If I'm not showing them how it's here to make them money then I am failing them.

13 hrs · Like

Sean V. Bradley Csp 1. DealerPeak 2. DealerSocket 3. eLEads 4. Dealertrack DMS 5. AutoLoop (VERY SOON)

13 hrs · Like · 3

Sean V. Bradley Csp LOL!

13 hrs · Like

Sean V. Bradley Csp THAT is ANOTHER issue... NADA just released its 3rd Annual Industry report on Workforce. It states that Dealerships have a 66% Turnover rate on the showroom floor! http://www.nadafrontpage.com/Dealership_Workforce_Study... That means that with such a HIGH Turnover... all of the new sales reps that join the force have to be accimated to the CRM ASAP... who is doing that? Who is monitoring that this is getting done the right way?

13 hrs · Like · Remove Preview

Joshua Shackelford BDC managers are the most under appreciated people in any dealership.

Because who's going to teach them? We are. And in our market, producing 50 additional sales to a 150 car a month lot plus cleaning up sales staff garbage, spending most my day on 700 credit to pre-qualify.

I've turned my departments out of appointment based and into qualified buyer based. Im incentivizing getting credit apps more and more. It's saving and making my company more money in the long run for all the obvious reasons... What salesman wants to waste 2 hours on a guy 7k hooked who can't even buy paper?

No one. We sat at a 50% show to sale conversion last month which is absolutely unheard of.

13 hrs · Like · 1

Sean V. Bradley Csp Strong!

13 hrs · Like

Joshua Shackelford The manager I replaced had 82 shows and 4 sales in her last month.

That's essentially stealing from the company.

13 hrs · Like

Tom Hawkins We install Vin Solutions starting at 8:30 tomorrow morning. Over the years, I have been on Autobase, Interflow, Dealer Socket, back to Interflow, and then Car Research. After a painful year on Car Research, I decided to give Vin a try after running into Sean Stapleton at Driving Sales Executive Summit. We are already using Cox products vAuto, HomeNet, Auction Genius, and Auto Trader so going to Vin Solutions was an easy choice and a large savings due to consolidation. I am sure I will have my share of frustrations with Vin Solutions at first, but he two things I like about Vin are: 1. The marriage of all these products under the Cox Automotive label will allow the exchange of data that will benefit dealers a great deal...now and well into the future. 2. They use the performance manager model similar to vAuto. We are very satisfied with our vAuto performance manager process. I will be holding them accountable for how well we use the system. To be fair to Car Research, the previous owner was draining the company and not investing in the future of the product. I believe Auto Loop, with Tammie LeBleu's leadership, will make it much better company by upgrading the platform and giving them the tools to succeed (I was on the Autoloop Dealer Advisory Board). However, I couldn't wait, especially with the advantages for me of the platform consolidation. I guess I will know for sure when we're fully into it. But as you can see I have had enough experience with different CRM's to have a little bit of an idea.

12 hrs · Unlike · 4

Tony White My thoughts as I am a user of VIn.

I myself have been in the industry for about 14 years. I have used many programs and there's not a single one that has it all.

Vin needs to work harder on their fixed operations side. Not as robust as the sales. And we all know how much business comes out of service.

Vin like anything is accountability. Fair warning to those getting ready to buy it. Map your processes out on paper first. This way you don't create useless processes that people won't follow and you have a printed out manual of the processes and email responses. This way no one can ever say they didn't know.

I worked for Autotrader and KBB as well. There is still a lot the COX corporation has to do to get everything to work together. Some of it never will unless they rewrite the entire code.

Vin is good. But like anything, it's only as good as the users and management team. I would be happy to help you with it if you need. Or to run ideas.

12 hrs · Edited · Unlike · 5

Tony White You also need to know the depth of involvement your dealership is going to have in the tool. Are you only going to use it for Internet department, sales and Internet? Finance, forms, write ups? Trades? Marketing? Farming? Are you willing to make your service department use it? I think that has to be a big discussion. Then base your CRM around those needs. Not the other way around. Or you will be stuck with another headache and looking for the next shinning toy. Good luck!

11 hrs · Unlike · 2

Tony White Sorry Sean V. Bradley Csp for writing so much. Just a huge topic. Bottom line is VIN is good. But only as good or as bad as you make it.

11 hrs · Unlike · 1

Tina Ledoux Norton The best CRM depends on your dealer group and your level of usage. Tony White said it well above. In 2010 - 12, we made the decision to leave Autobase and we shopped everyone under the sun - it took everyday of 2 years to decide our next step. For our situation, we felt that VIN did not have the enterprise reporting necessary for a large dealer group - there were a lot of promises for what it would do in the future but we did not want to experiment. At the time, their poster child was Gary Crossley Ford. We visited them and found slowness issues, usage issues and because they were not a multi-point dealer, they could not address a lot of what we would need in a CRM. We also did not feel that it was as BDC friendly as some other tools on the market. In the end, we went with DealerSocket. Change is always difficult and there will always be those that resist. Roll out took almost a year and then it was another 6 months to a year beore I could say that we were truly users of the system and we are still learning more every day.

8 hrs · Edited · Unlike · 3

Jeremy Lewis Great Topic, if VIn was smart someone would be reading this and using it to their advantage!

7 hrs · Unlike · 2

Jarrod Kilway Sean V. Bradley Csp just throwing this out there if any of your stores need assistance or have a question please give them my contact info.

7 hrs · Unlike · 1

Sean V. Bradley Csp Thank you Tom Hawkins for the feedback!

6 hrs · Like

Sean V. Bradley Csp Tony White, great sincere insight as always! Thank you

6 hrs · Like · 1

Sean V. Bradley Csp Tina Ledoux Norton, thank you so much. There have been a lot of great kudos for DealerSocket.

6 hrs · Like · 1

Sean V. Bradley Csp Thank you Jarrod Kilway

6 hrs · Like

Susan Goodman Givens Thanks everyone for the AutoSuccess shout outs. I am feeling the love!

6 hrs · Unlike · 3

Vicky Cooper An Internet dealership will utilize all their available tools to their maximum but having the right tools can definitely have an impact on success. Vinsolutions is horrible about the "bad leads", customer merge, and support. One the other hand, it is somewhat user friendly, has mobile app, and is easy to edit templates & auto responders. The push from the DMS is less than desirable.

6 hrs · Unlike · 2

Megan S Barto Vicky - have you tried their most recent Customer Merge? It's wonderful and is eons above the previous version.

6 hrs · Like ·

Read more…

I found this study about how consumers shop for cars from the AutoTrader Dealer Learning Center www.weworkforyou.com. Nearly a quarter of all new- and used-car buyers use multiple devices to shop. Indeed, there's a correlation between everyday device usage and shopping behavior, and it's a trend that's becoming a way of life. In fact, AutoTrader.com expects that 52% of all car shopping will be done on multiple devices within the next 5 years.This study reveals how consumers use their devices, and what you can do to ensure that you're delivering the kind of shopping experience they expect.

Click below to see the Entire Study:

AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars

Read more…


http://www.internetsales20group.com http://www.dealersynergy.com

Sean V. Bradley & Internet Director, Matthew Sears Discuss Autotrader & Conventional Marketing / Advertising...

Automotive Internet Sales recently had Internet Sales Director, Matthew Sears at corporate headquarters in New Jersey. We sat down with Matt and answered some of his questions about "Traditional" Marketing and Advertising. Sean talked about the importance of Internet advertising. When 92-99% of prospects are going online BEFORE they step foot into the dealership... It becomes a no-brainer and combine that with the fact that Internet advertising is LESS than $200 per car, where as traditional is over $600 per car in advertising as per NADA.

For more information and training videos, goto http://www.automotivedigitaltraining.com

Read more…


http://www.internetsales20group.com
Autotrader Account Executive Gives Secrets, Tips & Advice On How To Maximize Autotrader For Your Dealership

Secrets, Tips & Advice On How To Maximize Autotrader For Your Dealership - Automotive Internet Sales...

Joe Cala is a Top Autotrader Account Executive and an 11 year Automotive Sales Veteran.
Before joining Autotrader.com Joe was the Internet Director of a Penske Dealership (Gateway Toyota). Joe delivered 150+ Internet Deals per month!

Joe gives some POWERFUL advice on how to maximize Autotrader for your dealership!

Read more…


http://www.dealersynergy.com Http://www.internetsales20group.com


Make Money Mondays With Sean V. Bradley - Special Guest, Joe Cala - Better, Not Bigger

This is truly a "Special Edition" of make money mondays! This week's episode is of a great friend of the Bradleys... Joe Cala. Joe has over 11 years of Automotive Sales and Management experience. Has been part of two nationally successful Internet Sales departments. And Joe is currently an Autotrader rep! 

You have to watch this video!!

Read more…

The Truth About 3rd Party Lead Source Providers, Aggregators & Online Classifieds

I hear all the time that “these leads suck”, “those leads suck” etc… The truth is that most of the times it is NOT the 3rd party provider, aggregator or online classified that “sucks”. It might be several other issues such as:

  • People
    •  There might be too many leads and not enough people to work the leads. If this is the case your dealership won’t be able to put the proper amount of time, energy, focus into cultivating that prospect into an in store appointment. Remember, Internet prospects have a 45-90 day “gestation” period.
    • Or reverse, you might not have enough leads…
    • “Cherry Picking” of leads…
    • You might not have the proper schedule in place. For example, the “prime time” to connect with prospects is between 6-8pm and if there is no one working the leads during that time or if the department or the dealership is closed at that time then you obviously miss out and this will affect the “connection ratio” with your prospects
    • Process –
      • This is a BIG ONE! I see over and over again dealerships that have a BAD process. They ONLY email, or they ONLY phone call, or they ONLY follow up with the prospect for a certain amount of time and assume this lead “sucks” and then they “dead” the lead.
      • Dealers assume leads with “No Phone Number” or “Wrong Phone Number” are “Bad Leads” but that is NOT true! What do you expect for $20? A closed deal? A guaranteed commission? No, what you get for a $20 “lead” is an OPPORTUNITY… That is all. There are no magic beans, there are no silver bullets. It is up to the dealership to cultivate that opportunity into an in store appointment. So, if you have a “lead” with no phone number or a wrong phone number then you should:
        • Open up the original lead in your CRM / ILM because sometimes the prospect info doesn’t parse
        • Call 4-1-1 and do a reverse look up
        • Go to www.anywho.com
        • Utilize Social Medial to find additional contact information. Some CRMs have Social Media integration just for purposes like this!
        • (Sites like Facebook, Twitter, LinkedIn etc…)
        • Technology –
          • I can NOT stress this enough… technology is one of the biggest culprits for mistakes, poor numbers, the illusion of “Bad leads”. What happens is that the dealership might not have set up the CRM / ILM the right way or they set it up but it wasn’t managed or up kept the right way so it might get congested, it can become a mess. The best analogy is a file cabinet that has only one drawer, no folders and no color tabs for the (non) folders… CHAOS!

With all of that being said, there is a HUGE value for having 3rd Party Providers, Aggregators and Classified Listings. But before I get into that I do want to stress that you should never put all your eggs in one basket. A dealership should diversify their marketing and specifically their digital marketing efforts with SEO, VSEO, Video Pre-Roll, PPC, Social Media and 3rd Party Sources.

If you are going to utilize 3rdy Party Lead Source Providers, Aggregators and Classified listings make sure:

  • You know what type of “leads” you are looking for. Each lead source provider has its own “specialty” some 3rd Party Sources specialize in New Car Leads, some specialize in Used Car Leads and others specialize in Special Finance Leads. I know that a lot of these companies offer both. I suggest you identify what your wants and needs are and find a 3rd party provider that fits your exact need and wants.
  • Do your research investigate all of the “Major” 3rd Party providers and ask them to do a “Market Analysis” on your market for the last 30, 60, 90 days. How many leads did they generate or were available through their network. Also ask for them to provide those numbers on different radiuses.
  • Remember that the farther out you go from your dealership, the lower the closing ratio. I am not saying don’t go too far. I am just stating a fact.
  • What you can do is secure a radius that is close to your dealership. Maybe you use your PMA given to you from your OEM or a certain mile circumference around your dealership (20, 30, 40 miles etc…) And then surgically creating smaller perimeters around your direct and indirect competitors. For example, lets say you secure a 35 mile radius around your dealership that generates you 100 new car leads. Lets also say you have 4 direct competitors within a 75 mile radius. Instead of just securing a “blanket” 75 mile perimeter around your dealership you secure that 35 mile radius that is yielding you 100 leads and then you can secure maybe a 5-10 mile radius perimeter directly around YOUR COMPETIROS, using their zip codes. This way you are focusing your energy more surgically.

Bottom line, 3rd Party Providers, Aggregators & Online Classifieds are a powerful resource if and only if we utilize them the right way.

If you have any questions about this article or you would like a list of lead source providers please contact me at seanb@dealersynergy.com or call me at 267-319-6776

Read more…

http://www.alanvinesautomotive.com 

http://www.dealersynergy.com 

Durran Cage went from a Chrysler OEM Rep to an Internet Sales Manager... He was delivering 25-27 units per month. They brought in Dealer Synergy and we helped them get to:

  • 95 Units Per Month!
  • 2.3 Million Dollars Gross Profit from Their Annual ONLINE SALES! 
  • Durran Cage, Internet Sales Director gets promoted to GSM of the Dealership!! 

This is such an incredible success story and it couldn't have happened to a better person, a better department or a better dealership.

So, from everyone here at AIS... CONGRATULATIONS!!!

Read more…

http://www.internetsales20group.com

AutoTrader.com Agrees to Purchase Auto Inventory Solutions Leader HomeNet Automotive

ATLANTA and WEST CHESTER, Pa., Dec. 1, 2010 /PRNewswire/ -- AutoTrader.com, the Internet's ultimate automotive marketplace and consumer information website, has agreed to purchase HomeNet Automotive, a leading provider of online inventory management and merchandising solutions.

The purchase is expected to close by the end of the year.

The addition of HomeNet to the AutoTrader.com family of companies and brands provides AutoTrader.com with a best-in-class inventory management solution for the thousands of auto dealers who use AutoTrader.com to present their inventory of new, used and certified pre-owned (CPO) vehicles to online vehicle shoppers.

Founded in 1996, HomeNet's proprietary "Get. Edit. Deliver" technology has helped thousands of automotive dealers nationwide generate a high volume of leads and increase online vehicle sales. HomeNet's signature solution, the Inventory Online (IOL) vehicle marketing suite, is an industry-leading vehicle inventory management and marketing system.

AutoTrader.com's purchase of HomeNet will bring a variety of benefits to dealers who post vehicles for sale on AutoTrader.com and to car shoppers who use AutoTrader.com to research and compare vehicles, find dealer specials, review inventory of cars for sale and select dealerships to visit.

For dealers, incorporating HomeNet's proprietary inventory management system into AutoTrader.com's dealer tools will allow for easier and faster inventory management and merchandising online. Dealers will be able to upload their listings faster, make updates and adjustments to their listings more easily and overall enjoy more flexibility and control in presenting their inventory for sale on AutoTrader.com.

Consumers shopping for vehicles on AutoTrader.com will have access to better vehicle information, enhanced listings that include more photos and dealer comments, advanced search capabilities and more frequent updates and information about the cars they are shopping for and researching.

The agreement to purchase HomeNet is the third in a series of acquisitions AutoTrader.com has announced in recent months. In September, AutoTrader.com announced the purchase of vAuto, the automotive retail industry's leading provider of advanced software tools for used vehicle management, pricing and inventory optimization. Then, in October, AutoTrader.com announced its planned acquisition of Kelley Blue Book (www.kbb.com), one of the most recognized and influential brands in the automotive industry.

"We are always looking for opportunities to grow our company, organically or through acquisitions, in ways that will make AutoTrader.com even more valuable to the auto manufacturers and dealers who advertise on our site and to the 15-million-plus consumers who shop for vehicles on our site every month," said AutoTrader.com President and CEO Chip Perry. "We were fortunate to be in a position to purchase vAuto and to agree to purchase Kelley Blue Book and HomeNet when these companies came available and we are excited about the value our combined companies can bring to the very competitive automotive shopping and marketing industries."

AutoTrader.com plans to operate HomeNet as an independent subsidiary.

Bob Landers, a 10-year AutoTrader.com veteran sales executive who was formerly vice president for AutoTrader.com's Southeast division, has been appointed general manager and vice president of HomeNet. He will be the top executive at the company, replacing founder and former president and CEO Jesse Biter. Landers will work directly with other leaders at HomeNet and be responsible for day-to-day operations and long-term growth at HomeNet.

About HomeNet Automotive, LLC: HomeNet Automotive helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management, and marketing solutions, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. For more information, please email sales@homenetauto.com, visit http://www.homenetauto.com, or call (877) 738-3313

About AutoTrader.com

Atlanta-based AutoTrader.com, created in 1997, is the Internet's ultimate automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and is a leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers. The company also provides a robust suite of software tools for dealers and manufacturers to help them manage and market their vehicle inventory and display advertising on the Internet. AutoTrader.com continues to grow key business metrics, including revenue, profitability and site traffic. Today, AutoTrader.com attracts more than 15 million unique monthly visitors who utilize the site to review descriptions, photos and videos of vehicles for sale; research and compare vehicles; review pricing and specials; and read auto-related content like buying and selling tips and editorial coverage of major auto shows and automotive trends. AutoTrader.com operates two other auto marketing brands, AutoTraderClassics.com and AutoTraderLatino.com. AutoTrader.com also owns used vehicle management software company vAuto. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company and Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.


SOURCE AutoTrader.com

Back to top
RELATED LINKS
http://www.autotrader.com

Read more…

AutoTrader.com will announce later today it has signed an agreement to acquire Kelley Blue Book and its properties CDM Data and CDM Dealer Services, Dealer Communications has learned.

In exclusive interviews with Dealer Communications and the Wall Street Journal, AutoTrader President and CEO Chip Perry and Kelley Blue Book President and CEO Paul Johnson talked about the background and the strategy for the deal.


It’s the second major acquisition for AutoTrader in a little over a month, which announced in September it was buying vAuto, a used vehicle inventory management tool for dealers.

Kelley Blue Book, which was founded in 1926, is one of the oldest and most well known brand names in the automotive industry. It had come close to being sold a few times the last several years, including in 2008 when an earlier deal between AutoTrader and Kelley fell apart at the finish line primarily due to the collapse of the credit markets.

Kelley Blue Book retained the services of J.P. Morgan in July to again explore the option of selling the company. “Sometimes things come down to timing,” Johnson says. “People in the industry see the future as brighter and there is a resurgence in the M&A (mergers and acquisitions) markets.”

Several firms expressed interest and submitted bids to acquire Kelley. "KBB is one of the most attractive properties in years (for sale)," says Perry, who described the competition to buy it as "competitive."


AutoTrader, whose majority owner is Cox Enterprises Inc., announced in May that Providence Equity Partners had acquired a 25% stake in the company. At the time, Perry said the investment would “enable us to pursue the many organic growth opportunities, as well as strategic acquisitions, that will help improve the products and services we offer our customers.”

Terms of the AutoTrader-Kelley deal are not being released. However, industry insiders estimate the deal was in the neighborhood of $550 - $600 million. The deal is expected to close by the end of the year.

Both Kelley Blue Book and vAuto will operate as subsidiaries of AutoTrader. Johnson and Dale Pollak, vAuto’s founder and chairman, will report to Perry.

Except for additional products and services it will receive from AutoTrader, Perry says “almost everything Kelley does now is not going to change.”

However, Kelley, in a partnership with Vast Inc., had been working on a pay-per-performance classifieds lead model for new and used vehicles since the summer of 2009 after a partnership with AutoTrader ended prematurely.

Perry says Kelley’s model will move to more of a classified subscription model that is used by AutoTrader.

The challenge for AutoTrader will be to maintain Kelley’s brand as being the unbiased source for vehicle information and valuations. The plan is to enhance the consumer experience on KBB.com by custom fitting several of AutoTrader’s products for the site.

For example, classified listing model will play a much bigger role on KBB.com. In addition, KBB.com will also get AutoTrader’s Trade-In Marketplace, which provides consumers with an instant price for their vehicle redeemable at auto dealerships across the country participating in the program.

Perry says the partnership will enable dealers to access the Kelley audience.

When asked whether AutoTrader’s buying spree was done, Perry said the company is always on the lookout for opportunities, but that most of its growth would be from products developed internally.

Read more…

SPONSORS