http://www.franklincoveydealersynergy.com
Sean V. Bradley Remembers Dr. Stepehen Covey, Author of the "7 Habits of Highly Effective People" - R.I.P.
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Sean V. Bradley At the 2012 National Speakers Association (NSA) Convention in Indianapolis
We have Sean V Bradley here at the Dick Edwards Auto Group in Manhattan, KS!!! We're in the process of building a brand new E-Commerce Dept and we're fortunate to be able to have Sean and his team at Dealer Synergy helping us with this mission!!!
Its official everyone! We have locked in the Date, Time, Location and are currently working on the details for our upcoming Internet Sales 20 Group!
Let Me give you some of the highlights...
- This is a "REAL" 20 Group... An Internet Sales / Digital Marketing 20 Group. Complete with Bench Mark Composites. I have spoken to over 75 NADA & NCM 20 Groups, I have worked with current and former NADA / NCM Moderators as well as Dealer Principals to create the MOST Amazing Composite & Benchmark Data.
- I have a FULL Partner on the Actual Composite... A Dealer Principal with over 27 years Automotive Experience!
- The FIRST 20 Dealerships to SIGN UP for this 20 Group Workshop (BEFORE September 15th) will receive a FREE SWOT Analysis:
- We will conduct 2 different Mystery Shop Calls, record the MP3, GRADE the calls on BOTH quantitative and qualitative measures.
- We will evaluate your dealership's Social Media Relevancy
- We will evaluate your website and create a "punch-list" to identify opportunities to evolve and enhance your site
- We will analyze your dealer sip's online reputation
- We will evaluate your dealership's SEO penetration and visibility....
- And some other important evaluations...
- We have AMAZING High Level DEALERSHIP Speakers... NATIONALLY RECOGNIZED!
- Bill Finocchiaro - President of Peruzzi Toyota and COVER STORY for Auto Dealer Monthly Magazine. He took his store's Internet Department from 30+ units per month online to OVER 117 units per month online!
- Durran Cage - General Sales Manager for Alan Vines Automotive... He will on the COVER of AutoSuccess Magazine THIS SEPTEMBER!! He went from Chrysler OEM Rep, To and Internet Manager selling 27 units per month to building his department to OVER 95 units per month and NOW he JUST got promoted to GSM!
- Robert Wiesman - Nationally recognized by AutoSuccess Magazine for his profound internet sales success as a SHOWROOM SALES CONSULTANT! He sells OVER 25-30 units per month and has MORE visibility online than most dealerships!
- We have Some INCREDIBLE Industry speakers in the roster:
- Susan Givens - Publisher of AutoSuccess Magazine
- Cory Mosley
- AJ Leblanc / Car-Mercial
- Carsdirect
- Peter Martin - Cactus Sky
- Fran Taylor
- Stan Sher
- Karen Bradley - Dealer Synergy / FranklinCovey
- Sean Bradley - Dealer Synergy / FranklinCovey
- We are going to have an AMAZING VIP Networking Cocktail Event & Dinner
*** There is MUCH, MUCH more... I just wanted to give you a little teaser to what is coming. October seems a long time away BUT... it will come faster than we all realize.
So, PLEASE mark your calendars!
Message me if you have any questions!
UPCOMING Internet Sales 20 Group - Mark Your Calendars... October 23rd, 24th and 25th Downtown Chicago at the Hilton
WEBSITE COMING SOON!
Sean V. Bradley, Explains What an Automotive Internet Sales Coordinator's Day Should Look Like
I had a GM and an Internet Director from a Dealer Group in Kansas fly out to meet with my at my office for some "pre training"... I also had the President of Peruzzi Toyota at my office. It turned into an awesome "Synergy Session".
Listen to what the President of Peruzzi Toyota has to say about incremental business and I love they way he breaks down the numbers from Internet ?Phone and Floor Traffic!
Automotive Internet Sales with Sean V. Bradley, A Dealer Principal, A GM & An Internet Director
Ladies and gentleman, I had the honor to be with Sean Bradley for two days for some intense training!!! I have to say it was amazing!!!! Met with a dealer group that has been a client of Dealer Synergy for years, did some one on one with Sean and went live to a dealership to do some additional training. The intensity and passion that Sean has is amazing!!! Oh, by the way, I'm not getting paid to write this either!!! Furthermore, the human capital that I acquired over the last two days I have to say is priceless.
For those dealer groups or E-Commerce directors that are looking for a reputable verifiable consultaing company you won't be upset once you sign up with Dealer Synergy!!!!
Sean V. Bradley's "3 Minute Book" / "Three Minute Book" - The Secret, Road Map & Score Card
Automotive Internet Sales - (LIVE) Training Video - Dealer Synergy "3rd Party Providers" Edmunds.com, KBB.com, OEM Sites
http://www.seanvbradley.com
I was onsite today at a Chevy Dealership in Chicago training them on Automotive Internet Sales and specifically "Phone Sales", Phone Process...
I go into detail explaining my philosophy and strategy.
If you have any questions about this video gotohttp://www.dealersynergy.com or email me. I would happy to answer any questions you may have.
Automotive Sales Training - Phone Sales - Internet Sales - Business Development - Sean V. Bradley
If you want to Sell MORE Cars…
Remember “Macro” Versus “Micro”
The goal is to sell more cars, more often and more profitable. The question is how can we do this? How can we stack the deck in our favor to ensure consistent success? The answer is to sell on a Macro level versus a micro level. First, let me explain the difference between the two. “Micro” selling is the way the typical sales consultant sells… one deal at a time, working off of “Ups” or referrals. “Macro” selling is when you are able to sell multiple units at a time or sell to multiple people at a time. For example “Fleet” sales is a form of macro selling, if you have a company that wants to buy several units in one deal. Sometimes this might be better than selling one unit at a time and sometimes it’s not. You might be thinking how can you even say something like that Sean…? Simple, with a lot of “Fleet” deals, there might be multiple units getting delivered however; they are discounted or heavily discounted because the client is buying multiple units in one transaction. So, is it better to sell one unit at a $2,200 (total) gross or sell four units in one fleet transaction for a TOTAL gross of $4,000? That is a good argument. On one hand you are making $4,000 on the other hand you are obviously NOT maximizing on gross. Before I give you my opinion, I want to share with you some statistics that might BLOW YOUR MIND!
- You have a six percent closing ratio off of OEM leads (Leads from your manufacturer)
- You have an eight percent closing ratio from 3rd party leads… but remember that over 70+ percent of the leads you get from 3rd parties originates from search engine optimization and or search engine marketing
- You have a 14-16 percent closing ratio from leads you generate through SEO and SEM initiatives and or from leads from your dealership website.
*** (Here is the MIND BLOWING PART)
- On average you have a 27 percent closing ratio from membership buying services like:
- Costco
- BJs
- Sam’s Club
- AAA
- Etc…
- As a matter of fact Costco had a 35 percent closing ratio!
People believe that if they are in a “Membership Buying Program” they will get a better deal. Numbers do not lie. Most dealerships and most sales people sell the hardest way “One at a time”. There is a better way… “Macro Selling”.
What you need to do is start a “Membership Buying Program” for your dealership. Here is a very serious example of how I did this myself when I was a manager at a dealership in New Jersey. I created a membership buying program through my dealership for law enforcement. I worked with a company called www.njcops.comit is both a FREE newspaper as well as a website. It goes to EVERY law enforcement division in the state of New Jersey. For example:
- Every Police Department in NJ
- Every Sheriff Department in NJ
- Every Correctional Facility in NJ
- Every State Trooper Barrack in NJ
- Every Federal Agency located in NJ
- EVEN Law Enforcement from outside NJ like NY, Maryland etc… views this publication.
I created a full page ad in the free publication as well as full digital marketing and branding on their website www.njcops.com . I came up with a complete value package proposition (An AWESOME, “Why Buy From Us”). Basically the ad said “Show me your badge and we will…” But it wasn’t JUST for the officers… it was for EVERYONE at the police department including dispatch etc… And their spouses and their kids and… Do you get it? It was for EVERYONE. Sound familiar…?? There is ALWAYS a sale going on EVERYDAY at your dealership at EVERY dealership. Same concept, Perception is REALITY! We wanted EVERY single person reading NJ COPs Magazine and website to think and know that if they or ANYONE they knew wanted or needed ANYTHING automotive… Sales, Service, Parts, Finance, Special Finance, Body Shop, Aftermarket. There was NO OTHER PLACE OTHER than Sean V. Bradley and my Dealership!
We literally signed up 22 different Police Departments in 1 week! And we sold a ton of cars! Let me explain further, when I say that we signed up 22 police departments in 1 week. That means that 22 different police departments as well as every one of their officers, employees, family and friends. Anytime anyone needed anything automotive they came to me and my dealership. We were our own Costco, BJs, Sam’s Club, AAA. We eventually moved beyond just law enforcement. We created a membership buying program for the military, teachers, firefighters and more.
What you need to do to start selling on a macro level versus a micro level is:
- Understand the difference
- Identify which “Macro” audience you want to target first. It might not be law enforcement or military. For example if you are highline and you are in Clear Lake Texas (Right next to NASA), you might want to target NASA…
- Create a POWERFUL “Value Package Proposition” for your targeted Macro Audience.
- Create a POWERFUL Marketing Campaign to fully engage your new audience
- Get ready to sell a lot more cars!
If you have ANY questions about this article or if you would like me to help you identify what “Macro” opportunities you have in your area, please feel free to email or call me
Karen Bradley, President of Dealer Synergy is Certified in the NEW FranklinCovey Curriculum "5 Choices of Extraordinary Productivity"
AUDUBON, N.J., June 12, 2012 /PRNewswire/ -- Karen Bradley, President of Dealer Synergy has recently completed her certification program from FranklinCovey on the new curriculum "5 Choices of Extraordinary Productivity." Karen, who is already a certified FranklinCovey Trainer / Facilitator for the "7 Habits of Highly Effective People" is quoted as saying " I am very excited to add the '5 Choices of Extraordinary Productivity' certification to my resume both personally and professionally. On a personal note, being married with children, owning multiple companies with a national client base is very complex and sometimes stressful. It is imperative that I am focused and organized in order to maintain everything with the utmost professionalism and achieve success. On a professional level, Dealer Synergy is the only official partner with FranklinCovey in the Automotive Sales Industry and being able to provide Tens of Thousands of Automotive Dealerships training, information, education, motivation on time management, organization, leadership, work / life balance, technology solutions and more is an amazing privilege and an absolute necessity."
ABOUT the "5 Choices of Extraordinary Productivity".
1. Act on the Important, Don't React to the Urgent - In today's world, people are drowning in email, overwhelmed with demands, and trying to do more with less. 5 Choices participants filter the vitally important priorities from distractions so they can focus on making a real contribution.
2. Go For Extraordinary, Don't Settle for Ordinary -Everyone wants to make a difference, but competing priorities often prevent them from achieving extraordinary results. 5 Choices participants redefine their roles in terms of extraordinary results to achieve high-priority goals.
3. Schedule the Big Rocks, Don't Sort Gravel - The crushing increase in workday pressures can make people feel helpless and out of control. 5 Choices participants regain control of their work and lives through a cadence of planning and execution that produces extraordinary outcomes.
4. Rule Your Technology, Don't let it Rule You - An electronic avalanche of email, texts, and social-media alerts seriously threaten productivity as never before. 5 Choices participants leverage their technology and fend off distractions by optimizing platforms like Microsoft® Outlook® to boost productivity.
5. Fuel Your Fire, Don't Burn Out - Today's exhausting, high-pressure work environment burns people out at an alarming rate. Applying the 5 Energy DriversTM, participants benefit from the latest in brain science to consistently recharge their mental and physical energy.
Karen Bradley is the President of Dealer Synergy Inc. A National Training, Consulting and Digital Marketing Company for the Automotive Sales Industry. Karen is also a Certified Trainer and Facilitator for the FranklinCovey "7 Habits of Highly Effective People" and "5 Choices of Extraordinary Productivity" Curriculum. Karen has been in Automotive Sales Training, Consulting, Leadership and Management for 6+ years. She is a 20 Group Speaker and Co-Founder of www.AutomotiveInternetsales.com
You can see Karen Bradley speak at the upcoming Internet Sales 20 Group in Chicago in October. For more details call 267-319-6776
Contact – Amanda@DealerSyenrgy.com 267-319-6776
SOURCE Synergized Media
RELATED LINKS
http://www.AutomotiveInternetsales.com
Source: PR Newswire (http://s.tt/1ebBp)
http://www.franklincoveydealersynergy.com
FranklinCovey "The 5 Choices to Extraordinary Productivity" - Dealer Synergy, Certified FC Training / Facilitator Partner
Inside an Automotive Internet Sales 20 Group - Pay Plans, Money, Bonuses, Commissions - Compensation -
Sean V. Bradley
http://www.dealersynergy.com
Discussing "Pay Plans", Commissions, Bonuses (And WHY) Inside an Automotive Internet Sales 20 Group - Sean V. Bradley
