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Http://www.seanvbradley.com 

Lets keep it as "real" as possible... We are in the car business for one reason... TO MAKE MONEY!!  If you want to hug trees and save the earth, you are in the wrong industry. Don't get me wrong, you can make a ton of money and DONATE it to those charities... but as far as anything deeper... a Car Dealership is not the place to "change the world". So, lets be honest with each other... PLEASE. 

Now, that we got that out of the way we can focus on the issue at hand here... MAKING MONEY. If you are NOT interested in making money, then please LOG OFF NOW. 

Let me start by introducing myself to those of you who do not know me... I am Sean V. Bradley, CEO of Dealer Synergy and I am a Millionaire Car Salesman! There are numerous people in the Auto industry that are Millionaires but few who who have come from the places I have come and achieved what I have achieved. 

Let me give you a little background. I came from a HORRIBLE Child Hood, Psychotic Family, Terrible Abuse, Tortured both physically and mentally. Dead Beat Father... He was NEVER around. Everyone HATED me as a kid. I was sent to a boys home when I was 12 until I was 15... 3 years in an institution as a kid. 

I came home put myself in College. I put my self in the ARMY ROTC, I put myself in Zeta Beta Tau Fraternity... I worked for every cent I had. It was hard, but it was MINE.

(I had SOME TRULY SUREAL EXPERIENCES THAT I WILL OutLINE iN THE FUTURE) But... Long Story Short, I dropped out of college and got a "JOB" at a car dealership... mostly because they gave me a DEMO LOL!! 

I then went from being DEAD broke to being salesman of the month... salesman of the YEAR (Weisleder Lincoln Mercury Mazda). I was a REAL 30 Car GUY!! 

I went through EVERY training the dealership gave me, every training from the OEM, EVERY training from the  Internet Sale Companies... Hell, I studied EVERYTHING AND ANYTHING I could! 

** I actually studied website design. I read books on HTML, Dynamic HTML, JAVA, Macromedia FLASH, Front Page, Dream Weaver etc...

I studied the VERY early Search Engine Optimization... utilizing software like "Web Position Gold". 

I went to workshop after workshop... I even got certified at the International Academy of Search Engine Optimization & Wordtracker...

I spent YEARS chasing and FINALLY getting the partnership with FranklinCovey... I spent another 3 years flying all over the United States getting CERTIFIED as a Facilitator and Instructor of the "7 Habits of Highly Effective People" AND... "The 5 Choices Of Extraordinary Productivity". I even got the opportunity to meet Dr. Stephen Covey!! 

I even managed to get accepted into the National Speakers association (NSA). 

I went from a College degenerate, broke and desperate to... successful.

Because, I was gaining knowledge, I started gaining success.... because I was successful, I started to MAKE MONEY. 

***People, I left Cherry Hill Nissan in 2003 making approximately $170,000 as a BDC Director!! 

I had ONLY been in the car business 5 years... 5 friggen years!!! From BROKE to FLUSH... $170,000 at age 26 

I was 26 making almost $200,000 per year, driving a Lexus etc... And then I gave it all up to "roll the dice" and start a consulting company. 

You have NO idea how many people told me I was crazy giving up that Salary, that demo, that security, everything... 

I didn't care! I felt I was destined for something BIGGER... I felt I had it in me to do something even bigger. I had NO official business education or skills yet I decided to "roll the dice" and start a national company with NO MONEY... LOL! 

Well people it worked! I have generated OVER Ten Million Dollars. ($10,000,000+) Not Bad for a "Piece of Shit" "project kid"... 

I LOVE this industry. I really do... I BLEED Gasoline. I am a "Car Guy". I LOVE this industry, because you can EARN as MUCH as you want! 

Do you REALLY want to make money? Are you tired of the "carats"? Let me HELP YOU FOR FREE! 

Why should you listen to me...?

  • Well for starters I am a Millionaire
  • I have generated over 10 Million... actually $11,000,000+ for MYSELF! 
  • I Own Millions of Dollars in Real Estate 
  • I have Porsches, Mercedes, Motorcycles, ATVs and other Motor Sports 
  • I have security... Millions in Life Insurance, 401Ks etc... 
  • Hundreds of Thousands in Jewelry....
  • Assets, Assets, Assets and MORE Assets... 
  • Married to a BEAUTIFUL Woman with 3 AMAZING Kids and Boxer Puppy Named "7". 

*** I know how to make money

I have EVERYTHING that a Human Being can possibly want or NEED!

Everything I have is BECAUSE of the Car Industry... Everything I am, Everything I have is because of the Car Industry.

You have NO IDEA... I am FIRST GENERATION in this country. My family was and some are STILL VERY POOR. They live in the "Hood", They live in the projects of New York City and London... 

I have realized the American dream. I am able to give my children things I ONLY saw on TV... Things that I only fantasized about as a kid. These things are my everyday reality. 

How crazy is it that I own a whole national company with over 20 FULL time employees (not to mention part timers, interns and general contract agents...) that depend on Dealer Synergy to feed themselves and their families... It is surreal! It is an honor to have this responsibility and it is crazy that I went from destitute to BOSS... But it is all thanks to the CAR BUSINESS! 

I am tremendously grateful for being in the BEST INDUSTRY in the world. In an industry that can take a "piece of shit nobody and make him into a Millionaire BOSS that can change lives all over this country! 

Guess what... YOU CAN TOO! Seriously if I can do it... YOU CAN TOO! I have literally trained THOUSANDS and THOUSANDS of people! I have seen fledglings become successful, I have been blessed to have mentored  countless entrepreneurs and Automotive Professionals...

Do you REALLY want to be successful...? Do you REALLy want to learn how to MASTER YOUR CRAFT and BECOME a Millionaire Car Sales Man?  

I can help You and I will help you... As a matter of fact, it is MY RESPONSIBILITY and DUTY to HELP YOU! 

I have been Blessed by having some AMAZING Mentors in my life that took the time to teach me, motivate me, inspire me... be PATIENT with me. And thank GOD they did... Look at me now! 

I want to help as many people as possible. All you have to do is EMBRACE ME and my philosophy.

You might ask "Why"... Why do you want to help me? 

Great question! 

Here is my Answer... Life is too short! We ONLY have 86,400 seconds in a day and when they are gone they are gone! 

A VERY dear friend of mine, an inspiration of mine, a friend of mine and a business associate of mine just DIED at age 42 years old. WTF?? He was a beautiful human being... hell, a BETTER person than ME and he is gone. As an Automotive Professional Would Say "It Is What It Is"! But I think of Karry EVERY DAY. I DO... I realize that life is TOO SHORT. I sincerely want to help people. I want to see people EVOLVE, I want to assist people with their "work / life balance". I have been blessed with more than I could have EVER hoped for. I want to GIVE BACK. 

If you are seriously interested in learning from me, if you are serious about evolving, if you are serious about SYNERGY ... let me know. It would be my pleasure to share in your success! 

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The Truth About 3rd Party Lead Source Providers, Aggregators & Online Classifieds

I hear all the time that “these leads suck”, “those leads suck” etc… The truth is that most of the times it is NOT the 3rd party provider, aggregator or online classified that “sucks”. It might be several other issues such as:

  • People
    •  There might be too many leads and not enough people to work the leads. If this is the case your dealership won’t be able to put the proper amount of time, energy, focus into cultivating that prospect into an in store appointment. Remember, Internet prospects have a 45-90 day “gestation” period.
    • Or reverse, you might not have enough leads…
    • “Cherry Picking” of leads…
    • You might not have the proper schedule in place. For example, the “prime time” to connect with prospects is between 6-8pm and if there is no one working the leads during that time or if the department or the dealership is closed at that time then you obviously miss out and this will affect the “connection ratio” with your prospects
    • Process –
      • This is a BIG ONE! I see over and over again dealerships that have a BAD process. They ONLY email, or they ONLY phone call, or they ONLY follow up with the prospect for a certain amount of time and assume this lead “sucks” and then they “dead” the lead.
      • Dealers assume leads with “No Phone Number” or “Wrong Phone Number” are “Bad Leads” but that is NOT true! What do you expect for $20? A closed deal? A guaranteed commission? No, what you get for a $20 “lead” is an OPPORTUNITY… That is all. There are no magic beans, there are no silver bullets. It is up to the dealership to cultivate that opportunity into an in store appointment. So, if you have a “lead” with no phone number or a wrong phone number then you should:
        • Open up the original lead in your CRM / ILM because sometimes the prospect info doesn’t parse
        • Call 4-1-1 and do a reverse look up
        • Go to www.anywho.com
        • Utilize Social Medial to find additional contact information. Some CRMs have Social Media integration just for purposes like this!
        • (Sites like Facebook, Twitter, LinkedIn etc…)
        • Technology –
          • I can NOT stress this enough… technology is one of the biggest culprits for mistakes, poor numbers, the illusion of “Bad leads”. What happens is that the dealership might not have set up the CRM / ILM the right way or they set it up but it wasn’t managed or up kept the right way so it might get congested, it can become a mess. The best analogy is a file cabinet that has only one drawer, no folders and no color tabs for the (non) folders… CHAOS!

With all of that being said, there is a HUGE value for having 3rd Party Providers, Aggregators and Classified Listings. But before I get into that I do want to stress that you should never put all your eggs in one basket. A dealership should diversify their marketing and specifically their digital marketing efforts with SEO, VSEO, Video Pre-Roll, PPC, Social Media and 3rd Party Sources.

If you are going to utilize 3rdy Party Lead Source Providers, Aggregators and Classified listings make sure:

  • You know what type of “leads” you are looking for. Each lead source provider has its own “specialty” some 3rd Party Sources specialize in New Car Leads, some specialize in Used Car Leads and others specialize in Special Finance Leads. I know that a lot of these companies offer both. I suggest you identify what your wants and needs are and find a 3rd party provider that fits your exact need and wants.
  • Do your research investigate all of the “Major” 3rd Party providers and ask them to do a “Market Analysis” on your market for the last 30, 60, 90 days. How many leads did they generate or were available through their network. Also ask for them to provide those numbers on different radiuses.
  • Remember that the farther out you go from your dealership, the lower the closing ratio. I am not saying don’t go too far. I am just stating a fact.
  • What you can do is secure a radius that is close to your dealership. Maybe you use your PMA given to you from your OEM or a certain mile circumference around your dealership (20, 30, 40 miles etc…) And then surgically creating smaller perimeters around your direct and indirect competitors. For example, lets say you secure a 35 mile radius around your dealership that generates you 100 new car leads. Lets also say you have 4 direct competitors within a 75 mile radius. Instead of just securing a “blanket” 75 mile perimeter around your dealership you secure that 35 mile radius that is yielding you 100 leads and then you can secure maybe a 5-10 mile radius perimeter directly around YOUR COMPETIROS, using their zip codes. This way you are focusing your energy more surgically.

Bottom line, 3rd Party Providers, Aggregators & Online Classifieds are a powerful resource if and only if we utilize them the right way.

If you have any questions about this article or you would like a list of lead source providers please contact me at seanb@dealersynergy.com or call me at 267-319-6776

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LA Williams, national trainer for Dealer Synergy speaks on the upcoming Internet Sales 20 Group Workshop in Chicago, IL held  on October 23, 24, & 25, 2012. Professionals such as Ralph Paglia, Robert Wiesman, AJ Rucker and Peter Martin are just a FEW of the automotive industry's finest, which will be guest speakers at this event.

http://www.internetsales20group.com

http://www.dealersynergy.com/

 

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http://www.automotiveinternetsales.com

http://www.internetsales20group.com

3 Part Video Interview with Durran Cage, GSM of Alan Vines Automotive The September 2012 AutoSuccess Cover Story...

You can meet Durran Cage at the upcoming Internet Sales 20 Group in Chicago October 23-25th

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http://www.internetsales20group.com Alan Vines Automotive from Jackson Tennessee went from 25 units per month online to over 95 units per month online and I broke down how they did it and how ANY dealership can do it...

From 25 to 95 Units per Month Online: How to Make it Happen For Your Dealership

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http://www.internetsales20group.com

Sean V. Bradley, CEO of Dealer Synergy is a Speaker at the CRM Convention, he will be speaking on Tuesday the 11th on "Unlocking the Secrets of your CRM"

You could stop at booth #309 to visit him or Karen Bradley

Sean V. Bradley & Karen Bradley At the 2012 CRM Convention in Las Vegas

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http://www.internetsales20group.com

http://www.alanvinesautomotive.com 

AUDUBON, N.J., Aug. 31, 2012 /PRNewswire/ -- GSM of Alan Vines Automotive & AutoSuccess Magazine September Cover Story, Durran Cage Will be a Speaker at the Internet Sales 20 Group Workshop in ChicagoOctober 23-25th

Sean V. Bradley, Creator and Moderator for the Internet Sales 20 Group, is quoted as saying, "It is an honor to have Durran Cage as Speaker at this year's Internet Sales 20 Group. Durran brings a unique perspective to our community. He started as a Chrysler OEM rep then he got recruited to a dealership as an Internet Director and he took that department from 25 units online to 95 units online. He did such an incredible job in the Internet Department that the Dealer Principal, Mr. Alan Vines promoted him to General Sales Manager of the entire dealership.  I think Dealer Principals, GMs, GSMs, Internet and BDC Directors alike will get a tremendous amount of information and value from Durran's presentation."

The upcoming Internet Sales 20 Group will be held in beautiful downtown Chicago at the Hilton from October 23rd, 24th and 25th.

This is a major industry event with some of the most prestigious companies in the Automotive Sales industry sponsoring the event, such as:

  • Dealix
  • KPA
  • Carsdirect
  • Car-Mercial
  • ReachLocal
  • Autobytel
  • AutoUSA
  • Cars.com
  • CarChat24
  • Social Dealer
  • AutoSuccess Magazine
  • Cactus Sky
  • AutomotiveInternetSales.com
  • Dealer Synergy

Additional Speakers at the Internet Sales 20 Group are:

  • Sean V. Bradley – CEO of Dealer Synergy, Founder of www.AutomotiveInternetSales.com, Creator of the Internet Sales 20 Group, a Certified FranklinCovey Trainer, a proud member of the National Speakers Association (NSA). Sean has spoken to over 80 NADA and NCM 20 Groups. He has also been a top rated NADA convention Speaker 3 years in a row.
  • Bill Finocchiaro – President of Peruzzi Toyota. Bill has built an Internet Sales Department in his dealership that went from 30 units per month online to over 125 units per month online. Bill's Internet Sales department is responsible for over 50% of his entire dealership's business.
  • Robert Wiesman – Sales Consultant at Massey Hyundai. Robert delivers 30+ units per month and has more online visibility than the average dealership. He has literally created his own online business at the level of an entire department.
  • AJ Leblanc – Co-Founder of Car-Mercial. AJ is one of the pioneers of Video Search Engine Optimization and is the leading subject matter expert on the topic.
  • Ralph Paglia – Founder of www.automotivedigitalmarketing.com and www.autocon2012.comRalph Paglia is one of the top Automotive Digital Marketing Experts in the country.
  • JD Rucker – Vice President of Digital Marketing at KPA / TK Carsites. JD is one of the absolute best Social Media experts in the country in any vertical. JD has a special workshop presentation on the subject "Social Signals".
  • Peter "Web Doc" Martin – CEO of Cactus Sky and Former CEO of AskPatty.com.  Peter is one of the top experts on Email Marketing and Data Mining. Peter has an incredible workshop presentation combining both subjects.
  • Susan Givens – Publisher of AutoSuccess Magazine. As publisher of the #1 Magazine in the Automotive Sales Industry, Susan has access to a tremendous amount of information. Tips, Tactics, Strategies, Secrets, Experts etc... She will be presenting a workshop based on best practices at the Internet Sales 20 Group.
  • Stan Sher – Editor of www.automotiveinternetsales.com As well as a speaker for The Greater New York Dealer's Association" Stan is a subject Matter expert on Automotive Internet Sales and Social Media.
  • Fran Taylor – President of Taylor Techniques. Fran is the "Undisputed Prospecting King". Fran Taylor is one of the absolute best Sales and Sales Management Trainers in the country.
  • Karen M. Bradley – President of Dealer Synergy. Karen is a Certified FranklinCovey trainer / facilitator on both the "7 Habits of Highly Effective People" as well as the "5 Choices of Extraordinary Productivity". Karen is a member of the National Speakers Association (NSA).

** The first 20 Dealerships to sign up before September 15th will receive a FREE consulting Package worth $1,500. Package includes:

  • 2 Mystery Shopping Calls (At two different times). The calls will be recorded and graded on a "report card" with the attached MP3 of the call. The calls will be graded on both qualitative and quantitative measures.
  • A thorough assessment of your dealership's Social Media initiatives. We will use analytics and software to evaluate your Social Media visibility and relevancy.
  • A thorough assessment on your dealership's online reputation.
  • A thorough assessment on your dealership's website.
  • A thorough assessment of your dealership's Search Engine Optimization presence and penetration.

** Once all of this data is complied from all 20 different dealerships we will then create a powerful "Internet Sales 20 Group Composite". (Which will be given to the entire 20 group at the workshop".

If you want to register for the Internet Sales 20 Group you can use this registration code DSIS20 to save $500 off Registration.

For more information on the upcoming Internet Sales 20 Group in ChicagoOctober 23rd, 24th and 25th please go to www.internetsales20group.com or call 267-319-6776.

Contact is Amanda Melendez

SOURCE Synergized Media


PR Newswire (http://s.tt/1mccS)

GSM of Alan Vines Automotive & AutoSuccess Magazine September Cover Story, Durran Cage Will be a Speaker at the Internet Sales 20 Group in Chicago, October 23-25th

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Dick Edwards E-Commerce Dept!!

Now that we have a full month under our belt with our new E-Commerce Dept I wanted to give everyone a update on how great things are going!!  We have been meeting expectations and what's even better we have exceeded the expectations that the owner had for our dept.  I truly must say that the Dealer Synergy 10 step process works.  Now, I know that you're asking yourself "J.R. how can you verify that the process really does work?"  Well great question and guess what I have a answer for you; not only do we have the numbers to prove that the process works but even better we have mystery shopped the competition here in Kansas and I'll be the first to say that 99% failed with flying colors!! 

The SWOT analysis that we have conducted proves as follows:

  • the automotive internet sales in our market doesn't have trained phone ninjas
  • the opportunity for us to steal business from competitors is open
  • 99% of the stores that we mystery shopped had NO PROCESS in place for inbound and outbound phone calls
  • we truly can say that we don't forsee any threats from other dealers (but we'll continue to train just in case)
  • our strengths are not only do we have the best automotive brands but we will continue to be trained phone ninjas AND we have a process in place

We're really excited about what the future holds for us here at Dick Edwarsd Auto and we fully plan on maximizing every opportunity that is presented to us.   

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http://www.seanvbradley.com
http://www.dealersynergy.com

Master Your Craft

 

Do you want to be successful in Automotive Sales? Do you want to sell 30, 40+ units per month? Do you want to make $120,000 - $200,000+ selling cars? Well you can! All you have to do is MASTER YOUR CRAFT.

The key to being successful in this business is mastering your craft, being the absolute best you can possibly be. But why is it that EVERYONE wants to sell lots of cars and make lots of money and only a small percentage ever achieve that level? Same reason why there are so many people that want to be professional athletes and why there are only the few elite professional athletes making small fortunes while the rest of the population watches them on television or pretends to be them on Xbox 360.

 

Do you think Michael Jordan said to his coaches and managers “Uh, I am Michael Jordan… I don’t need to go to practice”! No way… he practiced harder than everyone else because he was Michael Jordan. That is why he has 6 NBA rings… and his own sneaker!

 

Tiger Woods says that he hits 1,000 practice balls for every 1 real shot in a live round.  There is a difference between hitting a golf ball 144 yards versus 144 and a half yards. One puts you next to the hole and one puts you a foot and a half away from the hole.  You want to be as accurate as possible, as close to perfection as you can possibly get.

 

Anderson Silva, Undefeated Ultimate Fighting Champion (UFC) constantly studies his own performance as well as his future opponents performance by dissecting video footage of past fights. Literally spending hours and hours reviewing video footage of angles, punches, kicks. Looking for patterns, opportunities, weakness etc…

 

Success is a few simple disciplines practiced everyday repeatedly. So if you would like to master your craft you must develop the following three disciplines: Dedication, Desire, and Diligence.

The definition of Dedication is the quality of being dedicated or committed, i.e. Devoting oneself, time, and/or efforts to a particular task or purpose; The definition of Desire is a strong feeling of wanting to have something or wishing for something to happen; and The definition of Diligence is a carful and persistent work or effort.

So how does this all correlate to the subject at hand, Mastering Your Craft. Simply put, if you want to BE the best, then you have to BE the best. Will Durant, a prolific American writer, historian, and philosopher once said, “We are what we repeatedly do. Excellence, then, is not an act but a habit."

Success is earned, not given people; No one is entitled to greatness; everyone in the past, everyone in the NOW, and everyone in the future will have or has had to have an outrageous amount of dedication in their specific field of expertise, an extraordinary burning desire to win, and must diligently execute their detailed plans toward their idea of success.

I want to give you some bullet points of things that you should focus on mastering if you want to truly be that absolute best automotive sales professional:

  • Communication(s) – As a sales professional, you need to be an effective communicator. You need to be able to clearly articulate your message and you have to do so with passion and style.

How can you master this skill?

  • I suggest mastering the “Science of Communication”… Knowing that 55% of communication is visual perception and body language, 38% is tone and inflection and only 7% is the actual words that you use. You can study this online, you can take a course, you can go to a “communication” workshop or seminar.
  • You can join http://www.toastmasters.org which is an organization that is dedicated to helping develop communication and leadership skills for professionals. It is like a “gym” for speakers / communicators.
  • Video Record (or audio) yourself with prospects in the showroom or on the phone or in the BDC. Record yourself engaging a prospect, working a deal, dealing with objections / rebuttals etc… Then REVIEW the Video / Audio footage. Study it, be critical of what you sound like, what your body language is, what your prospects sound like, what their body language is. Try to identify loss opportunity, identify areas that you can improve and or utilize a different strategy or approach in a particular situation.

 

  • Product Knowledge
    • You should truly be a master of your product(s).  At the very least you should be certified through your OEM as a sales consultant but… Most OEMs have advanced training and certification. I suggest you look into what curriculum, what training, what OEM resources you can utilize to enhance your product knowledge.
    • Most OEMs have “Product Launches” or Special Seminars / Workshops on new or enhanced models within their line up. You should ask your management team to send you to any and all OEM opportunities that come along.
    • Study, Study, Study your product. Take all vehicles on test drives, get familiar with them. Not just conceptually but literally know your vehicles inside an out.
    • Competition Knowledge… Do NOT just study YOUR brand. You need to know EVERYTHING about your competition. For example if you are a Ford Sales Consultant and you sell a ton of Ford F-150s then you need to know EVERYHTHING about the Chevy Silverado and WHY your F-150 is BETTER than the Silverado etc…

 

  • Mastering Objections and Rebuttals
    • Stop playing checkers… Start playing Chess. Document all of the “expectations” and “objections” you come across on a daily, weekly, monthly basis.
    • Identify the TOP 10 objections and or expectations and then create at least 5 POWERFUL responses for them. If you need help, get with other sales consultants, your closers, your managers, the owner whoever!
    • Go online and search for the best objections and rebuttals. There are free sites out there like www.automotiveinternetsales.com  that offer a tremendous amount of free information, word tracks, scripts, objections / rebuttals etc… use them!
    • Practice them everyday… role play with your co-workers, with a friend, your spouse.
    • Record them (video and or audio). Upload them to your ipod or burn them to a cd. Play them on the way to work and the way home, at the gym at night, when you sleep.

 

  • Self Education
    • Read as much as you can about EVERYTHING related to your career as you can. If you don’t like reading, then buy the audio CDs. Here are some suggestions:
      • The 7 Habits of Highly Effective People
      • The Secret
      • From Good To Great
      • The Purple Cow
      • Who Moved My Cheese
      • Execution
    • Read Automotive Trade Magazines (Like AutoSuccess)
    • Subscribe to FREE newsletters
    • Subscribe to ALL your automotive vendors newsletters, blogs, email lists like:
      • Autobytel
      • AutoUSA
      • Autotrader
      • Cars.com
      • Carsdirect
      • Dealix
      • Edmunds.com
      • Your Dealership Website Providers
    • Automotive Social Networking Communities like:
    • Search Engines…
      • You can and should be Googling or YouTubing Everything that is related to your profession.

This is only a small list of things that you need to master to truly be the best at what you do. If you would like me to give you a more detailed list or some free strategies or ideas please feel free to email me or call me. It would be my pleasure to help you-

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Ladies and gentlemen we started our new E-Commerce dept less than two weeks ago and on behalf of Dick Edwards Auto we are a witness that the Dealer Snergy process works!!! We put 15 units on the board and the goal based on the amount of leads we'll have in August we're projecting 30 units or better for the month of August!! If your store hasn't got a board with Dealer Synergy you're missing out on the opportunity of a lifetime. Most vendors just talk the talk but Dealer Synergy produces verified results.
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