http://internetsales20group.com/registration/ 856-546-2440
eCommerce Director, Nancy Tonkin Of 16 Rooftop Dealer Group Reviews The Internet Sales 20 Group
Google AIS Custom Search
All Posts (2768)
Sort by
http://www.automotivedigitaltraining.com 856-546-2440
http://www.internetsales20group.com
Make Money Mondays with Sean V. Bradley - Special Edition with Karen Bradley "Follow-Up"
SIGN UP NOW: http://internetsales20group.com/registration/
Best Selling Author, Dr. Willie Jolley Will be The Keynote Speaker For The 5th National Internet Sales 20 Group In Atlantic City, NJ April 8th -10th
Folks, you DO NOT want to miss the upcoming Internet Sales 20 Group! We have an ALL STAR Line-Up of Speakers, Trainers & Experts! (www.internetsales20group.com). We are updating the roster of speakers as well as the event schedule. Please book mark the page and check back to see updates.
About Dr. Willie Jolley...
The Attitude and Achievement Expert
"Helping People Worldwide To Do More, Be More and Achieve More!”
- Named "One of the Outstanding 5 Speakers in the World" - Toastmasters International
- Success Magazine Says That Willie Jolley was Ford Motor Company's "Secret Weapon"
- Dr. Willie Jolley was instrumental to Ford's MAJOR Comeback and part reason why they didn't take a Bail Out!
- "The #1 Inspirational & Motivational Speaker-Singer in America!" - The Business Ad Hoc Committee
- "Inspirational / Motivational Speaker of the Year" - 175,000 Members of Toastmasters International
- Has his own Radio Show on Sirius Satellite Radio
- Hall of Fame Speaker, Best Selling Author, Award Winning Singer and Media Personality...who holds a Doctoral Degree in Achievement!
If you would like MORE information on this event or if you would like to REGISTER for this event BEFORE we sell out, please call me on my cell phone at 267-319-6776.
*** This event will SELL OUT, there is no doubt. So please register early. This is the event of the year!
Here is a SNEAK PEak inside the #IS20G Event!
And just in case you were possibly thinking about the Digital Dealer Event. Please watch this video:
And here are a couple Dealer Principals / General Manager Reviews:
(MAJOR KIA Dealership in Pennsylvania… Delivers 200+ Units per month and 75% from the BDC)
General Manager of MAJOR Honda Dealership in Ohio…
General Manager of Greg Lair Buick GMC in Texas
(Indépendant Dealer)
In today's marketplace, I submit that it is no longer acceptable to merely satisfy our customers and employees. That statement is not ground-breaking, we've all heard it. In most cases, providing what I call "Ridiculous" Service does not come naturally. As a matter of fact, it's quite un-natural. We create habits even when it comes to serving. If we are going to blow our customer's faces off, we have to stop and think. We have to first identify what it takes to satisfy them, and then we need to seek a way to go further. We have to say. "In addition to ___, would you allow me to ___?" Customers understand that it is not a matter of 'if' you blow it, they just want to know that 'when' you do, you are going to respond in a big way. Our mistakes need to be viewed as opportunities to rescue and delight our customers. When you do this, don't keep it a secret. Shout it from the mountaintops! THIS is what keeps them coming back and becoming an advocate for your business.
We have to learn how to neutralize negative experiences by responding quickly and with some creativity. The image that I have attached to this article is an example of how an absolute bonehead move turned into a great story. We left off $1500 worth of incentives on a customer's paperwork. When the error was detected, we had a decision to make. First, I guess we could have just kept quiet. When I have to resort to this kind of thievery to get by, I'll fire myself, grow a long beard and play my ukulele on the street corner. Secondly, we could have dropped the check in the mail with a sticky note that read "oops". Instead, we decided to proclaim our greatness. How would I feel if I unexpectedly received $1500 in the mail exactly one month before Christmas? Let's turn this financial faux pas into a marketing masterpiece. Make no mistake, I have no doubt that anyone reading this would return money that belongs to the customer. The difference is HOW we returned it. Did you notice the playful language of the letter? When did we stop having fun at work? We do these types of fun things on ANY situation in which we owe customers money. Do you want to blow someone's mind? Send them $125 explaining that you were able to secure a little extra on their trade in from last month. Try to buy that kind of advertising for $125. I dare you. The point here is that we seek out an opportunities to set ourselves apart.
The budget on this marketing campaign was whatever the letterhead, envelope, and stamp cost. Under a buck, I suppose. Oh yeah, about two minutes of my precious time.
If you'll notice, I grabbed a really old letterhead that still had the Pontiac logo on it. See, when your heart in is the right place, little mistakes don't matter that much.
Who's your Danny?
http://www.internetsaels20group.com 856-546-2440
http://www.dealersynergy.com
Live Example Of Internet Sales Coordinators Creating Their Dealer Synergy 3 Minute Book Vision Board
http://www.internetsales20group.com
Sign Up Now… http://internetsales20group.com/registration/
Internet Sales 20 Group is BETTER Than The Digital Dealer Convention - Atlantic City - 2014
http://www.automotivedigitaltraining.com 856-546-2440
Sean V. Bradley Explains "Why Car Dealerships' BDCs FAIL" - IMPORTANT!
Who has an ironclad system of following up with Lessees to make sure they re-lease at a high %? Looking to see what kind of conatct schedule people are using to be the best in following up with them.
Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.
I had a group training with Anthony yesterday and it was awesome! He helped us with some awesome new rebuttals to use on our customers and talked about each rebuttal is for a different objection. He also said that multiple rebuttals for one objection is critical because not each rebuttal will work for that objection. He also complimented our ability to set appointments even though our connection ratio is lower than average. He was very helpful and I felt that the training gave us more rebuttals to add to our tool belts. I look forward to the next training with Anthony.
I got a lot of useful information out of the training. How to use each rebuttal effectively and to switch up times when I am calling my customer to get a better connection rate. I thought it was a very informative training and hope it helps improve my connection rate!
http://www.internetsales20group.com 856-546-2440
NADA 2014 Interview With Keith Shetterly Of CAR-Research - Automotive Internet Sales - CRM
http://www.automotivedigitaltraining.com 856-546-2440
http://www.dealersynergy.com
Make Money Mondays with Sean V. Bradley - 'Accountability' - Automotive Sales - Car Sales
Sean V. Bradley on Having Multiple YouTube Channels from PERQ on Vimeo.
AIS Interviews Pete Lazic, Sales Manager Of BMW Of Orland Park (20+ Years As An Automotive Professional)
I recently was onsite at BMW of Orland Park conducting Showroom Sales & Internet Sales training with the entire dealership as well as some of their sister stores from the Zeigler Auto Group. After training I had the opportunity to interview Pete Lazic, Sales Manager of BMW of Orland Park. Pete has over 20+ years in Automotive Sales and is a great car guy. You will enjoy Pete's wisdom!
http://www.automotivedigitaltraining.com 856-546-2440
Here are a list of Dr. Bob Nelson's Top Employee Motivators and Demotivators.
The Top Ten Employee Motivators
#1 Personally thank employees for doing a good job--one on one, in writing, or both. Do it timely, often and sincerely.
#2 Be willing to take the time to meet with and listen to employees--as much as they need or want.
#3 Provide specific feedback about performance of the person, the department and the organization.
#4 Strive to create a work environment that is open, trusting and fun. Encourage new ideas and initiative.
#5 Provide information on how the company makes and loses money, upcoming products and strategies for competing in the marketplace, and how the person fits into the overall plan.
#6 Involve employees in decisions, especially as those decisions affect them.
#7 Provide employees with a sense of ownership in their work and the work environment.
#8 Recognize, reward and promote people based on their performance; deal with low and marginal performers so that they improve or leave.
#9 Give people a chance to grow and learn new skills; show them how you can help them meet their goals within the context of meeting the organization's goals. Create a partnership with each employee.
#10 Celebrate successes--of the company, of the department and of individuals in it. Take time for team- and morale-building meetings and activities.
The Top Ten Employee Demotivators
#1 Organizational Politics - An environment in which the competition for power, influence, resources and promotions is based on subjective or hidden criteria.
#2 Unclear Expectations - Employees need to understand what to expect from a recognition program. What are their roles and responsibilities?
#3 Unnecessary Rules - Keep programs simple. Too many rules mean too much bureaucracy.
#4 Poorly Designed Work - Poorly engineered work gets in the way of satisfying internal and external customers and frustrates employees.
#5 Unproductive Meetings - Employees often leave meetings exhausted, battered and bored.
#6 Internal Competition -The healthiest organizations compete against their competition, not against themselves.
#7 Lack of Follow Up - Promise only what can be delivered. Deliver on all promises.
#8 Constant Change - Changing the rules of the game is demotivating. If they do change, make them better – adding new opportunities. If change is necessary or the bar needs to be raised, consult with your employees.
#9 Dishonesty - Employees hate being lied to
#10 Hypocrisy - Do not say one thing and then do another. Be consistent.
Are You Really Providing Tax Services For Your Customers?
I was speaking with one of my dealers recently and we were talking about how so many people are waiting to receive their tax returns before they buy a vehicle. I said, "You know what would be cool? (In a Joking Matter) If some company like H&R Block or some other company could just set up their services right in the dealership and when someone says they're waiting to get their return we can say, no need to wait, you can get them done right here!" The dealer then said to me, that's exactly what we're doing! I was like WHAT????? So they went on to say that there is a tax service that is specifically set up to help dealers maximize the "Tax Return" objection. I thought this was an AWESOME idea! This may not be a fit for your store but if it is and it can help I wish you the best results possible!
Here is the website if you're interested. View Website Here!
The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.
“I’m Waiting For My Tax Return” Rebuttal
Customer on the showroom while working a deal:
Customer: We're going to wait until we get our tax return?
Dealer Synergy Partner: I understand. So based off of your experience today, would this be the vehicle you're considering to purchase after you receive your return?
Customer: Yes it is.
Dealer Synergy Partner: And based on the numbers we were able to work out, will this vehicle fit your budget as we discussed?
Customer: Yes it does.
Dealer Synergy Partner: So other than wanting to wait to receive your tax return, is there anything else holding you back from making a decision to move forward with the purchase of this vehicle today?
Customer: No, we just want to wait until we get our return so we can use some of if not all of the money towards this purchase.
Dealer Synergy Partner: I understand. So were you thinking you’d put all of it down or a portion of it towards the vehicle?
Customer: We’re not really sure yet, but when we see how much we’re going to get we want to look everything over to decide.
Dealer Synergy Partner: That makes total sense to me. So if I was able to help you not only keep some of your tax return & maybe even all of it to use towards anything else other than this purchase, and still keep this purchase affordable to your budget, would it be safe to say you’d like to move forward with the purchase of your new vehicle?
Customer on the phone not wanting to come in:
Dealer Synergy Partner: What will be the best time for you to come in today, the afternoon or evening?
Customer: We're going to wait until we get our tax returns.
Dealer Synergy Partner: I understand. So in waiting, what would be the difference between if you came in now versus waiting till after you receive your tax return?
Customer: We just want to wait until we get our return so we can use some of it if not all of the money towards this purchase.
Dealer Synergy Partner: That makes total sense to me. So if I was able to help you not only keep some of your tax return & maybe even all of it to use towards anything else other than this purchase, and still keep this purchase affordable to your budget, the money is better in your pocket then it is ours, wouldn’t you agree?
Customer: Absolutely!
Dealer Synergy Partner: So then would this afternoon or evening work best for you come in and receive your maximum savings?
