Sean V. Bradley Is Speaking & Dealer Synergy Is Exhibiting (At Booth #4401) at the 2014 NADA Convention in New Orleans
Lets connect at #NADA2014 in #NewOrleans I will be a #Convention #Speaker and Dealer Synergy will be exhibiting at booth #4401
We will have SPECIAL Guests at our booth like James A. Ziegler Debbie Ziegler Peter Martin Danny Alkassmi as well as some Dealer Synergy Team Members like Joe Cala Chary Rodriguez & of course our President, Karen Uriarte-Bradley
We look forward to seeing you in New Orleans!!
Posted by Paul Potratz on January 7, 2014 at 2:27pm
Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.
Posted by Joseph Cala on January 7, 2014 at 12:58pm
Unless you were trapped under a full-size SUV in 2013, you've heard by now that your vehicle detail pages (VDPs) play a critical role along a customer’s path to purchase. The experience a visitor has on a VDP can go a long way toward
making or breaking the potential connection a shopper feels with a vehicle, and in turn, your dealership. So we set out to answer the question— What do shoppers want from your VDPs?
We studied real in-market car shoppers to determine how they engage with your inventory while researching their next purchase. We observed their shopping behavior and later asked what they expected to find while browsing your inventory. We poked, prodded, pestered and probed. All in the name of discovering what drives shopper engagement with your inventory.
Make Money Mondays with Sean V. Bradley - 'Verbal Kung Fu' - Automotive Sales - Car Sales
Sean V. Bradley discusses "Verbal Kung Fu" at your dealership and the importance of "sparring" with someone else in order to sharpen up your skills. You must be proficient in:
* Process
* Qualifying
* Objections / Rebuttals
* Words Tracks
* Communication
* Tone / Inflection
* Confidence
* Cadence
* Content
* Flow
* Style
*** You can NOT master communication / phone sales / Internet sales / showroom sales by reading an article or a book or watching a video. You have to PRACTICE and MASTER it through hard work and dedication! http://www.dealersynergy.com 856-546-2440
Your Internet Sales / Phone Sales Script is NOT Enough! The Script is ONLY 1/3 Of Your Success, You ALSO Need…
Your Phone Script is NOT Enough! The Script is ONLY 1/3 Of Your Success...
The 3 Parts to Phone / Internet Sales Process Mastery is:
1. Knowing The Script INSIDE And OUT...
2. Knowing the TOP 7 reasons why people are going online and at least 5 STRONG rebuttals for EACH, for a TOTAL of 35 Word Tracks...
3. Know your dealership's value package proposition. "Why Buy From Us". Not only do you need to know what is different and better about YOUR organization, you NEED to be able to passionately convey that to your prospect. You need to SELL Your Organization.
**** The Goal is to identify, meet and exceed your prospect's expectations.
The Script Identifies their wants wished and expectations...
The Words Tracks allow you to MEET their expectations...
And the Value Package Proposition Allows you to EXCEED their expectations...
STOP Believing The B.S. About Your Internet Sales Department Or BDC NOT Being Able To Make A Minimum Of 120 Calls Per Day Per Rep!
Most dealerships on a daily basis hear excuses from their Internet Sales Department, BDC or their Sales Team in regards to how many phone calls they can ACTUALLY make in a day. I have said it for almost 15 years that an Internet Sales Coordinator, BDC Rep AKA an appointment setter can and should make a MINIMUM of 120 calls per day. BOTTOM LINE, PERIOD but YET, there are dealers that ALLOW their employees to be COMPLACENT in MEDIOCRITY. That is right… they ALLOW Mediocrity. Please watch these videos over and over again. PLEASE go to the search bar on this site and search "Power Hour". This is NOT the first time I have done this and VIDEO RECORDED THE RESULTS. It happens ALL THE TIME!!
All I have to do is put up a $100 Bill… tape it to the wall and BOOM!!!! I SHATTER THE Mediocrity. I shatter the myth that they can't make all of those calls… I SHATTER their FEAR THAT THEY CAN'T do it. BOOM!
PLEASE DO NOT ALLOW Mediocrity in your stores or in your life.
If you would like to discuss this video or how I can help you obliterate Mediocrity in your Internet Sales Department, BDC or Showroom. Please feel free to call me or email me-
Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities
This is a video I shot on site at a Major KIA Dealership in Pennsylvania last week.
Point of Interest Versus Point of Sale… That means that Sales Consultants, Internet Departments / BDCs etc… NEED to focus on cultivating opportunities. You can NOT just wait for the "Up Bus" to come through your dealership.
Think about it… MOST people are surfing the Internet. They are researching, they are "Googling". People are gathering "Field Intelligence". So what content are YOU or your dealership creating to provide valuable "Field Intelligence" for your prospects? Most people unfortunately will say NONE…
For example, you can create:
"How To" Videos:
* How To Set Up Your Blue Tooth
* How To Set Up Your Satellite Radio
* How To Set Up Your OnStar
* How To Properly Install a Car Seat (Must be CERTIFIED to do this)
* How To Buy A Car…
* How To Buy A New Car…
* How To Buy Used Car…
* How To Find The BEST Used Car Dealership...
* How To Find The BEST New Car Dealership...
* How To Get A Car Loan EVEN if you have BAD Credit or NO Credit...
Information Videos…
* What is Better… Leasing OR Financing?
* What is Better… A New or Used Car?
* What is the difference between a Used Car or a Certified Pre Owned Car?
Reviews / Comparisons:
* (YOU) Review ALL of the Models you sell… Make these reviews, custom and personal
* Compare all of your models to ALL OF YOUR COMPETITORS… For example, if you were a Single Point Ford Dealership you should compare ALL of your models to all of their competitor models like the Ford F-150 AGAINST:
* Chevy Silverado
* GMC Sierra
* Ram 1500
* Toyota Tundra
* Nissan Titan
If you would like to have more information on this topic or if you would like to set up a FREE strategy session. Call me on my cell at 267-319-6776.
http://www.dealersynergy.com 856-546-2440
Dealer Synergy Is HIRING! We Are Looking For Social Media Analysts. We Are GROWING & Need Social Media Specialists
Posted by Tom LaPointe on December 30, 2013 at 3:02pm
Palm Harbor, Fla. - ChatLead.com, Inc. / CarChat24, a leader in 24/7 Staffed Auto Dealer Chat Support, and Dealer Chat Software as a Service, announced today the appointment of Jason Good as Vice President of Marketing and Strategic Alliances. Good joins the team in a leadership role and will focus on the continued growth and positioning of CarChat24 in North America and emerging markets. Good will be located in the Palm Harbor, Florida head office; reporting to Shereef Moawad, President and CEO of ChatLead.com,Inc / CarChat24.
Good brings nearly 20 years of sales management leadership experience (12 in retail auto sales) to CarChat24 and most recently was the General Sales Manager of a 1,200 new car annual volume Mercedes-Benz store for the past 6 years. According to CarChat24’s CEO, Shereef Moawad, “Jason Good’s experience in the automotive sales business will be a real asset to CarChat24.” Additionally Shereef commented “We look forward to continued strong growth under Jason’s leadership and expansion of both our domestic and international footprint.”
When asked about his decision to join CarChat24 Good said “CarChat24 is a progressive, fast-paced and entrepreneurial company. I'm elated to be joining this growth company.” And with respect to the marketplace, “2014 is going to be an exciting year for Auto Dealer Chat with adoption expected to more than double 2013. This year, Car Dealers will embrace new and innovative chat technologies and staffed/managed automotive specific chat support service alternatives as a way to drive growth and profitability. Whether its desktop dealer chat software, mobile dealer chat solutions, or Staffed/Managed 24/7 dealer chat support solutions, CarChat24 is well-positioned to serve its customers and partners in North America."
Email Jason at Jason.Good@CarChat24.com, or Call Jason at 800-510-7567 ext 707. To learn more about Jason Good connect with Jason at linkedin.com/in/jasongoodcarchat24.
About CarChat24.com (http://carchat24.com) CarChat24 provides 24/7 hosted Live Chat Support & Dealer Chat Software for new and used car dealership websites. CarChat24 helps dealers sell more vehicles by converting a higher percentage of their website visitors into quality leads. Since June of 2006, CarChat24 has been helping car dealers improve their sales and customer service on the Internet. Our mission is to empower car dealers with cutting edge live chat technology, and provide the professional staff and superior processes needed to obtain the best possible results. We are committed to helping our clients get the best return on investment from their websites. We strive to make our support service the very best and are always looking for innovative ways to give our dealers the edge over their competition. Follow CarChat24 on www.twitter.com/CarChat24 and fan CarChat24 on Facebook.com/CarChat24
Posted by Paul Potratz on December 27, 2013 at 3:38pm
Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.
In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of reasons why this works best for the industry, but here are three that are key to remembering the importance of thinking ahead:
1. You can analyze your current marketing strategy and decide whether it is bringing you the results you desire or if you need to go back to the drawing board and adjust your approach.
2. It is more cost efficient when it comes to media buying. Many reps offer a discount for buying months in advance. Buying in advance also could open up more attractive placements considering how few spots have been reserved.
3. You will avoid making rash decisions that could end up costing you money. These are the end-of-the-month panic moments, the quick decision sales events that go awry, and the poorly crafted E-Blast that's riddled with mistakes and missing information.
When it comes to dinner plans or mall purchases, a little spontaneity is harmless. When it comes to achieving business goals though, you must put a schedule into place that manages your planning. Each of these points above helps explain why circling dates on the calendar three months down the road can get you where you'd like to be, but recognize it could take awhile for the results to show. If you are starting from scratch, your marketing strategy can take some time to lift off the ground. In addition to a little forward-thinking, you need to build a presence on Google, find the right media for your market, build a presence on social media, set up marketing automation sequences, and optimize your website. All of these outlets coincide with each other create the perfect marketing blend. Thankfully, the automotive industry is predictable when it comes to incentives and sales events so we can take that into consideration when planning ahead.
In general, you will never regret taking the time to carefully plan. Mapping out the future will leave you time in the current month to analyze the results of the past and will relieve you of the stress that comes with scrambling for ideas. A little less stress and more carefully executed projects? These results may just be enough reason to change my ways.
Dealerships and individual sales professionals NEED to differentiate themselves... you MUST identify what is different and better about you and your organization!
Posted by Paul Potratz on December 20, 2013 at 11:30am
Are you constantly shifting between exposing inventory on your website and merchandising? If you're looking to maximize your ROI, striking that perfect balance is key. That's this week on Hard Facts.
