http://www.autobytel.com
http://www.internetsales20group.com
This is HUGE NEWS!~
Autobytel is a Platinum Sponsor of the Internet Sales 20 Group and they are HUGE supporters of this event...
On top of ALL of the VALUE you get for signing up for this event...
* Being a part of the composite
* All of the field intelligence
* Tremendous amount of speakers, experts, Dealer Principals, GMs etc...
* Individual action plans, custom "exit" strategies...
* Powerful network on www.automotiveinternetsales.com
* And MUCH MORE
*** Autobytel has SWEETENED the pot! They believe that Dealers that attend this workshop will hands down be BETTER and SELL MORE CARS, MORE OFTEN AND MORE PROFITABLY!!
So, ANY Current Autobytel dealer that signs up and attends the Internet Sales 20 Group will receive 1 month FREE of leads... up to $2,500!
Let me repeat that... FREE $2,500 in leads! That means at a 10% closing ratio.... you can make up to $20,000... FOR FREE!!!
And if you are NOT and Autobytel Dealer... that is ok, if you sign up and attend the Internet sales 20 group, you can also sign up for Autobytel and get ONE MONTH FREE Leads... up to $2,500!!
People, in my 14+ years in the Automotive industry... I have NEVER and I mean ever seen or heard of a vendor getting behind a workshop at this level.
Please remember, that Autobytel is a publicly traded company!
I promise you that they are doing it for one reason only... They believe that dealers that attend the Internet Sales 20 Group will be extremely successful, they will sell more cars!
Thank you Autobytel so much for this beyond generous incentive for our dealers to take part in this historic and powerful 3 - day training event!
Sean V. Bradley's Posts (936)
Sort by
Automotive Internet Sales (.com) Interviews Trade-In Velocity / NADA Guides & Gives Them A 5 Star Review! from Dealer Synergy on Vimeo.
Do You Want Higher Conversions From Your Dealership Website? Do You Understand The Power Of Trade-In Velocity?
http://www.robertweisman.com
http://www.internetsales20group.com
Make Money Mondays With Sean V. Bradley (2-4-2013)
Inside a LIVE Internet Sales 20 Group - " Internet / Phone Sales Process" - Automotive Sales Training - Expert Panel from Dealer Synergy on Vimeo.
Come visit Jim Ziegler, Ralph Paglia, Danny Alkassmi, Craig Lockerd, Peter Martin, Karen Bradley & Sean V. Bradley at NADA 2013 in Orlando at booth #4179
General Sales Manager Gives Strategic Advice To Automotive Sales Professionals - POWERFUL!
http://www.internetsales20group.com
Make Money Mondays With Sean V. Bradley (1-28-2013)
"Be Careful of Distractions Disguised As Opportunities"
http://www.automotivedigitaltraining.com
http://www.odoclub.com
Sean V. Bradley Interviews His "Guru", Danny Alkassmi - Automotive Sales Trainer
http://www.internetsales20group.com
Secrets To Being Successful In Automotive Internet Sales / Business Development - "Relationship Selling"
http://www.internetsales20group.com
Do you really want to make money...?
Don't talk about it... be about it!
(Here is my Slide Deck Presentation)
I just returned from a VERY successful Dealer Battle Plan that Jim Ziegler hosted! I truly had a great time! I spoke about dominating Google with a Video Search Engine Optimization strategy. I had a tremendous amount of people come up to me and let me know how valuable my workshop was to them and they are excited to go back to their dealerships and implement immediately!
I also had the opportunity to catch up with some AWESOME people!! For example, take a look at this picture:
It was an honor to be around so many talented people,
It was great to see both Cory Mosley and Jim Ziegler!
I also was excited to connect with Paul Potratz, Jerry Thibeau, Dave Page (And the rest of Dealer e Process), Peter Martin, Rachel Haro and MORE!!!
I want to THANK EVERYONE who was so kind and attended my session & gave me AWESOME Video Reviews :) I received such a tremendous amount of love! Here are some videos of people that I met at Jim Ziegler's Internet Battle Plan:
Jim Ziegler - Facebook & YouTube
Jim opened up by discussing how powerful and profitable it is to utilize Social Media to sell cars...
He showed examples from youtube.com/sunsethonda
* Elise Kephart has a POWERFUL strategy of sending EVERY single Internet prospect a CUSTOM YouTube / Video email response.
Examples from Gainsville Cars https://www.youtube.com/gainesvillecars
* Good example of good Video "Optimization". They took time creating the descriptions, titles, meta data etc...
* Video emails... Cutting / Pasting Videos from your Youtube Channel and sending them to your prospects.
* Eyejot is a resource that Jim endorsed as a great resource for Dealers...
* Video Email with a dealer BRANDED template...
*** Jim talks about "RELATIONSHIP Selling". Its NOT just about SELLING... its about BUILDING the relationship with the customer / prospect.
*** People ONLY notice when they are NOT happy...
Social Media is about relationships... about engaging with people. Projecting personality, make it fun...
CUSTOMER TESTIMONIALS>>> Very IMPORTANT!!!
** Jim discussed the value of Facebook Ads (Social Media "PPC") & He walked people live through the process of creating the ad.
Bill Parman - Stream Companies "The Google Search Effect"
Bill does a great job in explaining the details of SEO... what it is, how does it work. He explains it in a way that make sense to not only the savy optimizer but also for the fledgling.
*** Bill did a GREAT job explaining the difference between Black Hat versus Whit Hat SEO tactics...
Google Panda and Penguin updates.
SEO Pyramid -
Social, Link Building, Keyword Research & Targeting, Content Quality and Accessibility
*** UNDERSTAND The Lead CONVERSION Path... Utilize Landing Pages. And track the results.
Bill VALIDATES my ENTIRE Presentation about VSEO and concurs that ORGANIC is the MOST POWERFUL. bill states that ONLY 15% of people click PPC.... 85% SKIP and go to ORGANIC
Jerry Thibeau - Phone Up Ninjas / Phone Ups
*** The GREETING is so VERY important. Make sure you make the BEST first impression.
* Specific Qualifying versus generalization qualifying...
* Use good inflection and tones, be animated
* Give CHOICES... do NOT ask open ended questions
* CREATE Urgency
* Quality, Availability, Price...
* # Reason why people do not make an appointment... b/c they NEED their spouses technique
* Pace and Lead.... Pace and Lead...
* If you can not get the in store appointment... GET a phone appointment
*** Jerry just went LIVE, Mystery Shopping a Dealer in the audience... (Sandy Sansing)
Paul Potratz "The Worlds Best Fisherman"
We need to NOT focus on the "Shiny" objects... must focus on the basics.
Talk to people differently... Price, Rebate... the vehicle
7 Types of Re-Targeting
Advertiser or Communicator...?
Mind Reader
... take conventional to your website
Re-targeting, Re-marketing, Behavioral WILL BLOCK other advertisers...
*** Google Key Word Tracker...
*** Wednesday is the MAIN day people shop for used cars...
*** New cars is all 7 days per week...
*** Video on websites is a MUST
* Stay away from YouTube
*** Facebook is a POWERHOUSE 71% reach
Yes, people over communicate but that is a GOOD thing. You can serve them
search.twitter.com
Itweetlive.com
*** VIP Club.... call to action
Dave Page -Dealer eProcess
"Exploding Website Conversion"
* Provide a Value Mark down for your prospects... (I LIKE THIS IDEA)
example... "was", "is" & "get e price"...
** CONFIRM Availability... (All over the site)
** Contact page is important....
** ONLY Pop ups that work are ones that include a dollar figure.... "buy back" etc...
Cory Mosley - Internet & BDC Breakthrough Strategy Series
"Influence & Conversion"
What is awesome about watching Cory speak is that he is an actual "Professional Speaker". Not only is his content great, he is an awesome articulator of information.
* Value FIRST! REAL VPP
* BUILD INFLUENCE, MASTERING INFLUENCE
* How does your process fit with the customer... NOT how is it convenient for YOU
* Reinforcing benefits....
* Reinforce, Validate, Brand > Individual > Dealership
* Research > Audit > Listen
* EMPATHY TRUMPS RAPPORT
* Influencers Vs. Hunters
* Reduce Sales Reluctance
** Like, Believe, Confidence, Trust
* The head is attached to PRICE... the heart is attached to the wallet
** Segmentation of testimonials...
Testimonials Vs. Influence
*** Influence is NOT closing, it is helping them BUY.
Don't ask "Think" ask how they "feel"
Internet Director of a 9 Store Dealer Group Gives His "Best Idea"....
Facebook Ads!!! He ran an AWESOME Facebook campaign targeting the Military and it was VERY Productive!
Email Marketing was buzzing at the Internet Battle Plan and so were the experts chiming in.
It was also VERY COOL to spend Jim Ziegler's 66th Birthday with him. I swear that I hope to be able to do EXACTLY that on my 66th Birthday... Doing what I LOVE most!
What do you get the "Alpha Dawg" for his 66th Birthday?
Engraved Crystal Decanter Set... Bling, Bling Baby! For that Louie The XIII
What Do You Know About That...?
*** If you are SERIOUS about your Internet Sales / BDC Department you CAN NOT miss the upcoming Internet Sales 20 Group
http://www.internetsales20group.com
Guess who is going to be there... Thats right! Jim Ziegler! So sign up now at:
http://internetsales20group.eventbrite.com/#
Do You Have Any Idea How to Make Money in Your Internet Department or BDC?
It is a simple enough question to ask. I am disappointed to have to say that most dealers do not know how to make money in their Internet department or BDC. Some dealers know how to sell cars from their departments, but they don’t know how to build value, which means they cannot make gross on these deals — so they give units away. Even if they are making a little bit of profit, it’s not because of some thought-out strategy, business model or action plan.
If you are reading this article, it means that the world didn’t end. The Mayan calendar had no effect on us. It also means that it is January 2013. 2013. I was selling 110 units online and making gross profits in 1999/2000. If you aren’t crushing it online, it is not because…
- … of the election. It’s over.
- … of the economy. People are buying vehicles, and we are having record months.
- … you can’t make money with Internet prospects. Everyone is an “Internet Prospect” to some degree. More than 90 percent of people go online before they ever step foot in your dealership. If you can make gross on the showroom floor, you have no excuse not to hold gross with Internet or BDC customers.
- … you don’t have the right manager. If you actually don’t have the right managers, find them.
- … you don’t have the budget. Make changes with your antiquated marketing and advertising strategy.
- … you don’t know how or where to even start. Join an Internet Sales 20 Group or hire a consultant — do not settle for mediocrity.
I have a friend who is the dealer principal of a domestic dealership in Chicago. He sells more than 200 units online. He has zero conventional advertising, and his average cost per sale is less than $100 (NADA says average cost per sale is $600 per car). That is how it should be. You should be able to sell more cars, more profitably, more often with Internet sales. I have built hundreds of Internet sales departments all over the country that are ridiculously profitable. It doesn't matter what franchise you have or what region of the country you are in. As long as you set up the business model for your Internet department or BDC the right way, you will make money and lots of it.
Here are some things that you need to make sure you are doing and tracking; if you’re not, you’re probably not making money in your department, or as much money as you should be.
- Make sure your average cost per sale with your Internet customers is $200 or less per car. If it’s higher, then that means you have a problem. You either have a problem with your digital marketing or advertising initiatives, or you have a problem with your people not converting the right way. It might be a training or process issue.
- Make sure that your gestation period is around 20 days, meaning that the average Internet prospect is a 45 to 90 opportunity, but most dealerships’ “average selling ratio” is only seven to 11 days.
Here is how you can check your status. Take your last month’s Internet sales (let’s say you sold 50 “Internet Deals”), then add three additional variables to track: the date the lead came in on, the date the lead closed and the “window period.” Now, go and track that for all 50 Internet sales from last month. Now, I want you to add all 50 Internet sales’ window period, then divide that number by 50. This will give you the “average window period” or “the gestation period.” You want to make sure you are not just selling to the “low hanging fruit.” Think about it: If the average buying cycle for Internet prospects is 45 to 90 days, then why is your average selling ratio to Internet prospects only seven to 11 days? Exactly!
- Make sure that you are attempting to contact prospects during prime time, which is between 6 and 8 p.m. I am shocked that dealers all over the country close at 6 p.m. or 7 p.m. This is like making it to the Super Bowl and saying “no, thank you,” or making it to the Super Bowl halftime and saying “Thanks, we have had enough; we’ll try to see you next year!” This just doesn't make any sense. Think about it: What do you expect if you keep calling someone’s home number during work hours and they are at work? Exactly — you will not reach them. Now, does it matter if you are calling them for 30 straight days, numerous times a day? No, it won’t. Please remember, its not just about working hard. It is also about working smart.
I can seriously go on and on about this subject, but at the end of the day, it’s about making money. If you are not making money in your Internet department or BDC, or if you have no clue if you are really making money or not, e-mail me or call me ASAP.
Sean V. Bradley is the founder and CEO of Dealer Synergy, a nationally recognized training and consulting company in the automotive industry. He can be contacted at 888-3-SYNERGY, or by e-mail at sean@dealersynergy.com
4th Generation Dealer & Internet Sales Director, Brandon Maxwell of Maxwell VW, Volvo Subaru Interview on AIS from Dealer Synergy on Vimeo.
http://www.automotiveinternetsales.com
http://www.internetsales20group.com
4th Generation Dealer & Internet Sales Director, Brandon Maxwell of Maxwell VW, Volvo Subaru Interview on AIS
http://www.internetsales20group.com
http://www.seanvbradley.com
Every Monday CEO of Dealer Synergy, Sean V. Bradley releases a video "Make Money Mondays"...
Tips, Advice, Strategies, Motivation, Inspirational...
All on Success, Wealth and of course Making Money!
Automotive Internet Sales.com Interviews Aaron Johnson, 16 Year Automotive Sales Veteran & NEW Internet Sales Director! from Dealer Synergy on Vimeo.
http://www.internetsales20group.com
Automotive Internet Sales Interviews Aaron Johnson, 16 Year Automotive Sales Veteran & NEW Internet Sales Director!
Aaron, is the new Internet Sales / BDC Director for Toyota of Grand Rapids. He visited with Sean V. Bradley at the Dealer Synergy Video Production Studio and was kind enough to give an interview. We can tell that Aaron is a rising star in the Automotive Sales industry.
Peter Martin Speaking At The Internet Sales 20 Group On "Permission Based Email Marketing & Data Mining" from Dealer Synergy on Vimeo.
http://www.internetsales20group.com
Peter Martin, CEO of Cactus Sky, Speaking At The Internet Sales 20 Group On "Email Marketing & Data Mining"
Founder of "Ask Patty", Peter Martin Teams Up With Karen Bradley, President of Dealer Synergy To Create A NEW Training Curriculum for "Selling / Servicing To The Female Shopper / Buyer"
