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We’ve already covered that it’s important to publicize and promote your business via social media. To date we’ve covered some of the more obvious social media platforms, but today we’re going to cover LinkedIn. While Facebook and Twitter are the mullet of social media (business in the front, party in the back) LinkedIn is pure business.  At its core, LinkedIn is a website for professional networking, but it can also be used to promote your business and brand!

In 2002, LinkedIn was launched by Reid Hoffman in a living room and less than a year later, the site was ready for its official launch on May 5th, 2003. The CEO Jeff Weiner crafted his LinkedIn management team with people who work for important companies such as PayPal, Google, Microsoft and more, this was crucial to the sites success.  Without strong names on the helm, there was no doubt that the site was constructed properly. According to LinkediN’s about us section(http://www.linkedin.com/about-us) the site is the largest professional network in the world and currently has members in over 200 territories and countries in the world. The site has 300 million users (1.7 million of which log in daily) and allows people to network on a professional level. A main profile page is created, which at a base level, reads as your resume. This profile includes a professional summary about yourself, your job history, education and a spot for people to endorse you for the skills you have self-identified.

Another component to LinkedIn are the groups you can join.  Each group has a purpose, whether it be to connect to people in your industry, or share relevant content to a specific culture, the possibilities are endless! Yet another use for LinkedIn, job searching; Companies continuously post job opportunities for both internal and external candidates.  Finding a job posting on LinkedIn is beneficial because you are in a great spot to check out the company before you apply.

To wrap things up, keep in mind that whether you are posting on your main feed or within groups, keep it professional. You want to promote content that is relevant to your company and share other relevant content as well. As with anything, people like credibility and do not want to hear about your company only, BE ENGAGING. LinkedIn is not your typical social network; You have the option to connect with people and message people. However, you are advised not to connect with people you do not know. It’s free to start, so get networking! 

Written By: CB & BL

Today’s Women’s Wednesday focuses on women’s reviews, and why they MUST be a critical, daily and intentional component of your business practice – both with the sales team and in the service drive.

As the #BigDataAuthority on women’s dealership experiences, we have shared that this powerful buying segment will purchase 27 million cars at new and used car dealerships this year. That equates to over 75,000 vehicles a day. What is your share of this?

Did You Know?

1. Women rely on and use car dealer reviews 50% more than men. This makes sense as they don't want to get it wrong.

2. JD Power reports that women leave higher scoring dealer reviews than men.

3. Women go to 2 dealerships before buying a car. If they leave your dealership and don't buy - 70% of them will NOT return.

4. The top reason women buy from your dealership is NOT price. The way she is treated is paramount.

Market your trust and transparency via the positive reviews you have received. Women especially trust other women reviews and experiences. This helps them narrow down their choices on where to buy a car.

How to Be the Go-to-Dealership for Women

1. Dealers that market reviews have women walking into the store with an expectation of trustworthy and respectable service. And they get it.
2. Stop marketing on price alone. Advertise your CERTIFIED logo in TV ads, classifieds, and lead gen sites (AutoTrader, TrueCar, Cars, etc.)
3. These dealers are report selling 10 – 15 more cars a month – a huge increase to monthly sales performance.

So stop selling exclusively on price alone.

Begin advertising to women+families on what matters to them: they are treated exceptionally and are provided a tremendous value in the product they are buying. And, reviews reinforce that your shoppers can count on that.

Want to Sell More Cars and Distinguish your Dealership to Women? Click here to learn more.

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here to download.

If you were thrown off by the title just now I think it is safe to say you have no clue what this article is about, which is great and you are about to learn something! Our social media team found this article while researching content and found it to be very interesting. Social Media Today explained this complex topic in a semi-simple way, and I’m going to simplify it even more, AND it’s extremely important to your brand!  Colors play a huge role in marketing and can help evoke emotions in your customers.  The key is to use the right colors that you feel should be associated with your brand. You do not want your children’s clothing business to be branded in dull mono-tone colors! According to the research in the above article, dull and mono-tone colors (like gray) can make a customer feel blah. No one is going to want to spend time feeling “blah”

It’s all about making colors work for you and your brand. Think about it, there are reasons certain sites draw you in more than others and after a while, people begin to associate a specific color with a specific brand. Most people can pick the “Facebook Blue” out of a line up, wouldn’t it be cool if people could pick your brands color out of a collection? Color is actually a way to communicate without communicating verbally. Using the right colors can make a big impact on how your brand is viewed and the “taste” it leaves in a customers mouth. Customers are 85% more likely to give your brand / company the time of day if they enjoy the colors used in the logo and in-store! Companies that used a consistent color pallet in print, digital marketing and social media had their brand recognized  80% more often then stores that stuck to primary and basic pallets. Those are high percentages! So, according to Social Media Today this color chart below explains emotions based on colors. Do any of these trigger your emotions according to the chart? Check them out. Also, consider what colors could possibly improve your marketing efforts. Best of luck to you with your branding and have an orange day! (Or you know cheerful and confident day)

http://www.dealersynergy.com 267-319-6776
Make Money Mondays with Sean V. Bradley - Special Edition - Ryan Holtz - "Work" - Car Sales

http://www.dealersynergy.com 856-546-2440

Dealer Synergy Celebrates 10 Years of Excellence Serving Car Dealerships 

Recently, I conducted an audit of our website and found that we were not optimized fully and I asked myself a tough question….  Are we doing everything digitally to market ourselves to our customers effectively?

The tough honest answer I got was NO.  I realized with all the changes that Google has made in their algorithms that there was a ton we could be doing better.   

Like most internet directors and sales people I have a drive to be the best at what we do.  We’ve all heard top industry professionals telling us to Inspect What You Expect, Marry Your CRM, and Process Process Process, and most importantly have a website that gets the customers to convert and give you the opportunity to serve them.

I live this stuff day in and day out, I love it, I breathe it, and follow Best  Practices daily and each of my staff members will attest to it.  However, Best Practices have changed, and in an industry constantly changing I ask myself, shouldn’t we?  Our standards at our dealership are some of the toughest I’ve personally seen and they are effective.  But we need to do more…. And not get blasted for asking the tough questions.

So, I wrote an email to our digital marketing team and asked three questions and referenced my research so everyone would be on the same page.

 1.  Does the Speed of Page Loading affect the Bounce Rate on desktop and mobile websites?

2. Could the Bounce rate or Abandonment Rate affect our overall traffic to the website and lot traffic? 

3.  What is our current Bounce Rate for our Pay Per Click Campaign for Used Cars.

The response I received was to be passed on to our website vender who replied to me by saying it’s not an issue, it’s out of your purview, and I quote “"As a rule of thumb, a 50 percent bounce rate is average. If you surpass 60 percent, you should be concerned. If you're in excess of 80 percent, you've got a major problem.” – Inc.com article from Jan. 2011* (1)

I was surprised to say the least at the response and forwarded it to the powers that be and then dug in.  I read the above referenced article and found a number of things referenced that were mentioned in 2011 that our provider was still doing wrong today. 

“If you're doing search marketing, look at your keyword report and see which keywords correspond to high bounce rates."All the time I see people run an ad that promises one thing, gets you in the door and doesn't give you that,' says Whitmore. Buying highly-searched keywords is ultimately useless if you aren't providing what the people searching for those words actually want.”

“Along the same lines, if you have an ad promising something and then redirect to your homepage, you're going to lose a lot of visitors."If you do that, now I have to learn how to use your site to search for what I was already promised,' says Whitmore. 'I don't have time to search your site over and over. I already searched and told you what I want.”

In reading the full article I am left with the lingering question….  Does my page load speed affect my bounce rate, is the money being spent on our website, the SEO, SEM, and PPC effectively being utilized, and why our website vender will not answer the tough questions. 

Would love some feedback from other industry professionals

Google is a mega-monster of a global company. Period.

It knows everything about you, whether you like it or not. Google has seemingly bottomless databases, making digital gurus across the planet simultaneously worship it like an all-knowing religion, while still fearing it like a wild dog that could turn on you at any second.

But recently the European Court of Justice issued a ruling that momentarily stopped Google in its tracks.

What You Need to Know

It all started when a Spanish man (Mario) with an ugly credit past claimed that the skeletons in his financial closet shouldn’t be able to haunt his current life, now many years down the road.

Old online news articles about Mario were dredging up old, but 100% true, facts about his past. Those news articles were preventing him from current opportunities when a someone performed a Google search for his name, quickly unearthing some not-so-flattering truths about his financial past.

He didn’t think it was fair that years later, he couldn’t shake the bad rep. He took Google and the news organization to court, demanding that they erased his digital footprint so these old facts stopped following him. Mario argued in the European Court of Justice that this was a privacy issue, since his past issues had been resolved.

And the European Court of Justice agreed with him.

How Google Got Spanked

The court ruled that Google needed to remove its links to online newspaper stories that had reported on Mario’s issues. But the court said that the originator of the unflattering web pages (the newspaper itself, which Mario also went after) had no obligation to remove their online articles because all of the facts were true at the original time of publishing.

In the USA and Canada, this idea of “erasing one’s digital footprint” seems to be just that - a far-fetched idea. In the land of sue-happy Americans, similar cases have tried & failed in US court.

While everyone can sympathize that it sucks to have unsavory documents and articles permanently linked to your name, in Mario’s case, there’s a reason those digital files existed - because they were true. It happened.

By the court ruling Google to erase links, but saying that the originator of the content (the newspaper) has no obligation to remove the actual source files (because they’re true), it’s almost a slap in the face to Google and every other search engine out there that now has this courtroom precedence in place. In this case, Google was punished for being the messenger.

Erasing Our Digital Past - a Realistic Expectation?

We live in a digital world, where everything we do is permanently documented somewhere, somehow. If you don’t want your ugly past linked to you years after you’ve cleaned up your act, I only see two viable solutions: 1) try harder to prevent it in the first place, or 2) make a bigger effort to get current, positive links and coverage that would mentally trump the older, negative ones when someone is thoroughly researching your background.

Although it’s hard to feel sympathy for a giant like Google, a little part of me does. It’s scary when we move toward a world where was the idea of taking responsibility for your actions has disappeared, instead, demanding others to change in order to sweep things under the rug.

What do YOU Think?

Feel free to read the original NPR story for yourself & form your own opinion. What do you think of the Euro court’s ruling?

Whether you agree or disagree, I know you’ve got an opinion. Tell me in the comments below.

As a dealership it’s important to stay on top of the most current social media trends. The most popular new form of social media is Instagram. This makes total sense considering “a picture is worth 1,000 words.” Instagram (IG) was established in 2010 and has been gaining “followers” ever since. IG is strictly mobile based, and at this time it is not possible to post a photo on via the desktop site, although a quick visit to instagram.com will provide a great photo viewer! Like Facebook and Twitter, IG encourages the use of Hashtags in photo posts. Hashtags allow you to link your photo with anyone else using the same Hashtag. The newest component of IG is the capability to record and share videos as well!

The largest draw to Instagram is the ability to put filters on your photos! With over 15 choices, and the ability to control a blur setting, and contrast, you have total control over your photos!

So, why would a strictly picture based app be good for your business? Well, first off According to Instagram.com/press the site has 200 million monthly users. That is a lot of potential customers! The key though is to make your picture or video captivating. You don’t want people to be scrolling through their IG timeline and glaze right over your picture without engaging with it. Even worse, you wouldn’t want to offend anyone with a photo post!

The same advice we’d give you for any other social media platform rings true with IG; you don’t want to over promote your brand! You want your posts to be a mix of relevant topics and things going on for you and your business. You can accomplish this with behind the scenes photos, or first looks at the latest technology! Keep in mind Instagram is a strictly mobile based app, but it’s super easy to download and sign up. All you need is an e-mail address to make an account. So, get to promoting your brand in a new way today!

For in-depth training on Instagram, give Dealer Synergy a call, we've got some great tips to turn you into an IG Master!

Okay, check it out.

In my last article I wrote about how most dealerships come across a little conceited online, but say that they are a customer-centric organization.

I mentioned that it's alright to talk about yourself, but ONLY in a way that demonstrates maximum benefit to your customers.

Well now I'm going to reveal how to kick your website up a notch and dominate the web, (and your market).

Like I was saying, people don't care about you nearly as much as they care about themselves.

That means that the name of the game is presenting information on your website that people care about.

But how can you produce content and information that EVERYONE will find interesting?

It's more simple than you think.

Unlike traditional media, your website has the power to cover a wide array of topics that address the needs and wants of different customer segments AT THE SAME TIME.

How do you get started? Fhugetaboudit, it's easy peasy. 

1.) Look at your current customer portfolio and identify the variety of customer segments that you already serve.

These could include Seniors, Young Families, Bachelors, Bachelorettes, College Students, Union Workers, Military/Veterans etc.

2.) Create a list of topics that those various segments would find interest. Use logic and common sense. 

What I mean by that is this:

If you want to create content topics geared toward Seniors, think about the things that they are interested in. 

a.) Vehicles that are easy to get in and out of (maybe just had a knee surgery or something)

b.) Vehicles that can tow a travel trailer

c.) Vehicles with a little more luxury (they're done raising children and have a little more money to keep for themselves etc.)

Do you see where I'm going with this?

Once you've identified the topics for each segment do this:

3.) Identify the objectives for each piece of content that you want to create.

If it's a video, figure out what the call-to-action will be so that you can track the effectiveness of it.

If it's a blog, think of the path you want that customer segment to take and what action you want them to complete.

Here's why this is important:

Everyday, millions of automotive shoppers around the globe go online to find information that addresses their concerns or answers their questions.

Right now, there aren't really any dealer websites that provide the content that automotive consumers are looking for.

You're giving the OEMs and other third party websites the power to scoop up qualified vehicle shoppers and distribute them how they please. Most of the time, to your competitors.

By segmenting your content, you're empowered to reach various people with the topics that they care most about. 

In my next article, I'm going to reveal why this strategy works so extremely well and why you HAVE to start doing it.

Want help identifying your customer segments? Send me a friend request and we can set up a time to get connected.

http://www.dealersynergy.com 856-546-2440
http://www.automotivedigitaltraining.com

Chrysler Sales Consultant Sold 47 Units In 1 Month & Averages 35 Units Per Month 

There was a great article published by Motoramic about the most reliable car brands which you can read here. The author determined the most reliable automotive brands by looking at almost 350,000 appraisals performed by “professional car buyers who are trained to detect mechanical and structural issues” with no biases. The study is beneficial because most reliability studies are on new cars within the first 90 days. Longer term reliability studies don’t usually go beyond three to five years.

We wanted to come up with our own algorithm to determine reliability and see if our findings matched Motoramic. We analyzed over 500,000 cars, model years 1995 to 2014, listed for sale on MojoMotors.com to determine the average selling price depending on a vehicle’s mileage. Using a linear regression model, we were able to calculate the dollars of value lost as mileage increased and ultimately, the number of miles until a car lost all value.

In other words, we found out how much mileage could be racked up before a car became valueless. Less reliable brands will lose value quicker since they have a greater chance of breaking down with fewer miles on the odometer. Make sense? One thing to remember – just because a car is considered valueless beyond a certain number of miles in this study doesn’t mean it won’t drive for another 100,000 miles.

10. Mazda – 177,729 miles until worthless

Mazda has been known for building economical cars. Their lineup has expanded in the last few years as they now offer compact, midsize and full size crossovers that have fared well in reviews. Go here to learn more about the different used Mazda models and reviews.

9. Acura – 178,947 miles until worthless

It doesn’t hurt that Acura is the luxury brand powered by Honda engineering. It should also be noted that Acura is the only luxury brand to squeak into the top ten most reliable car brands. For further reading, read reviews of used Acuras here.

8. GMC – 188,584 miles until worthless

GMC has been building quality pickups, SUVs and crossovers a very long time. Since GMC splits many parts with Chevrolet, repairs aren’t usually too expensive. This is why you’ll see Sierra pickups with miles well into the hundreds of thousands. Read more here for used GMC reviews and research.

7. Subaru – 189,370 miles until worthless

It isn’t too surprising Subaru is on this list. According to Polk’s auto data, 95% of Subarus sold in the last ten years are still on the road. Pretty impressive. So are their all wheel drive systems and boxer four cylinder engines. For additional Subaru reading material including Subbie reviews and different models, go here.

6. Nissan – 195,593 miles until worthless

Nissan is consistently one of the most Followed brands on Mojo Motors, but they usually aren’t perceived as being one of the most reliable brands on the road. They should be. Nisan vehicles, especially their cars, are among the most reliable shoppers can buy. Learn more about the best Nissan rides and read reviews here.

5. Chevrolet – 195,754 miles until worthless

If you’re a prisoner of the present, you might think Chevrolet is anything but reliable. Ahem. Recalls aside, the last few generations of automobiles built by Chevrolet are their best ever. Especially Chevy pickups, SUVs and crossovers. For reviews and research on a variety of Chevrolet vehicles, keep reading here.

4. Dodge – 198,266 miles until worthless

Dodge, like Chevrolet, is known more for their pickup trucks than cars. Thanks to the resale value of a Ram pickup, the brand makes it into the top five of this list. Our advice? Stick to a high mileage Ram pickup or Grand Caravan minivan, the same can’t be said about Dodge cars. Go here for reviews of popular used Dodge cars and trucks.

3. Ford – 198,409 miles until worthless

Unlike other American automakers, say Dodge or Chevrolet, Ford has both reliable trucks AND cars. The Ford Focus compact and Fusion midsize, along with Ford’s lineup of crossovers make them the most reliable American automaker on this list. Having the best-selling vehicle in the country, the F150 pickup truck, doesn’t hurt either. Learn more about used Ford vehicles here.

2. Honda – 209,001 miles until worthless

While Dodge and Chevrolet excel at the big trucks, Honda excels at pretty much everything. Look at the ‘miles until worthless’ stat because Honda and Toyota boast a 10,000 mile lead over Ford. If the average driver puts 12,000 miles a year on their car, that 10,000 mile difference is almost an entire year! For reviews and research on used Honda vehicles, keep reading here.

1. Toyota – 210,705 miles until worthless

The public perceives Toyota as one of the most reliable automakers and our study concurs with this perception. While Toyota might not build the most eye-catching cars, they are certainly reliable and efficient. A Lamborghini it is not, but a cost-effective car it most definitely is. Keep reading for reviews, research and pictures of the best used Toyotas.

Please note that while this data is a great way to understand how vehicle prices correlate to reliability, no study of used car reliability and its value is perfect. This is a make-specific study, not a breakdown of models, trims or years. There can be a large variation between each model’s trims and there are many factors that go into the price of a car. Things like color, options, warranties and whether a car is a certified pre owned or not all greatly affect a cars valuation. Our study did not account for these variances.

Are you familiar with SnapChat? If you aren’t, you will become familiar with it today. Like many social media sites today following the lead of Instagram, SnapChat is a strictly mobile based site. All you need is a smart phone, to download the app from your app store and create an account. To do so, you will need an e-mail address and to generate a password for this account. Once you create an account it can be synced to the contacts in your phone to find other people on the mobile device. This creates a smaller market of people you are targeting. However, it doesn’t have to be small and even if just one person that would not have normally seen your ad sees it, this is a major plus!

Though, you need to make it count because you only have 10 seconds maximum for your message to be viewed. So, besides that why should you use SnapChat for your Dealership?

Well, According to Social Media Examiner:

• It is popular. More than 400 million messages, photos and videos are logged daily.

• You can generate leads. You can do things like offer giveaways and then promote them  on your other social media platforms for your business. For instance #Carsonsale could be a hashtag and you could track how many people are checking out your brand, which leads to possible customers.

• Take people to what they would not normally see. You can show a video of why your company is so great in a behind the scenes kind of way.

• Introduce new deals, products or events

• The fact that the receiver can only view it for 10 seconds creates a sense that this is something that is important “right now”. It is brief but lots of companies are adding mobile apps to their focus in addition to traditional social media applications.

Though, the targets are a mainly age 13-25 that is still a group you want to reach. Parents buy their kids their first new cars at 16 or 17. This could be a good opportunity to share safety features or used car promotions. Also, when most people graduate college or start their careers they upgrade to a better car. That’s another reason to target a younger audience. Also, despite the 10 second rule snaps can live in the server for up to 24 hours. Though, it does not appear that more than 69 characters can be used, this is with no spaces (that’s just my count). You may be able to squeeze in more, but not much so make your advertisement count!

This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!

What a stupid, selfish, conceited sounding question, right? "What do you think about me?"...

Yet this is what I see on the majority of dealership websites that I visit. 

A whole lot of "We're so awesome" and "Look at how pretty we are" or "We are the best"...

Okay, so you aren't using those words exactly, but you're using words that nobody cares about like these:

"We're a family-owned and operated facility with 35 years of experience" OR

"We have the best team of professional sales people ready to work with you..." OR

"Come visit our state-of-the-art facility to find out why we're the best choice for new and used cars in [location]"

Man oh man, I'm cringing just writing those phrases.

But why are they so bad?

BECAUSE THEY HAVE NOTHING TO DO WITH YOUR CUSTOMERS. 

And then after all of that crap, you have the nerve to put a "Rate us" page or link on your site.

"But enough about me, let's talk about you. What do YOU think about me?" 

Sounds more stupid the longer you think about it right? So let's talk about how to turn things around so that you can kick you dealership website up a notch.

First things first.

You MUST understand that every individual on the planet has a favorite word and letter. Their name and the letter 'i'. 

Why? Because nobody cares about you as much as they care about themselves. 

Now I'm not saying it's entirely bad to talk about yourself, but you need to focus on presenting yourself in a way that demonstrates maximum benefit to your customers. 

"Great, you are an award winning dealership. What does that mean for me?"

"Fantastic, you have the best leasing specialist in the entire state - that benefits me HOW?"

"Wonderful, you have a state-of-the-art facitility - how does that have a positive impact on me?"

The information you present on your website needs to be carefully thought out for maximum market penetration and benefit to your customers.

Think about the message you are conveying about your dealership to the largest traffic source you have. 

Are you presenting yourself as a truly customer-centric dealership, or are you like the rest of the pack?

In my next article, I'm going to talk about how you can take this concept and really ramp up your game. 

It's all about setting yourself apart from what others are doing, and I'm going to show you how to do that through your dealership website. 

Stay tuned...

http://www.automotivedigitaltraining.com 856-546-2440

Make Money Mondays with Sean V. Bradley - "Salesperson's Value Package Proposition" - Car Sales

Actually, scratch that. 

This isn't just going to be about Bounce rate, but all of your dealer website's metrics in general. 

Starting with Bounce Rate.

First, you MUST understand what bounce rate is exactly.

Bounce rate is measured by the number of people that visit your website (or a specific page on your site) and leave without a second interaction.

An interaction is measured by how deep a visitor travels through your site. A click-through from a call-to-action button on one page to another is considered an interaction. So, if your site visitors are clicking from link to link on your site and viewing a lot of pages, your bounce rate will be LOW.

BUT, there are so many people out there trying to teach you how to lower websites bounce rate, arguing that doing so will somehow help you see an increase in leads, but I'm here to prove them wrong.

While I will agree that getting deep within a site provides more opportunity for the site visitor to complete an action, it doesn't necessarily mean that they will complete an action. Catch my drift?

If you really want to get your website producing quality traffic and leads, you need to consider two things.

1.) What's the overall objective of the site as a whole, and

2.) What's the objective of each individual page on the website

Without those two things clearly defined, it doesn't matter what your bounce rate, click-through-rate, behavior flow, time on site, visitors vs. unique visitors and the butt load of other metrics are. Your website will never perform the way you want it to.

Why? Because you won't even know for yourself what the definition of performance is.

So, do me a favor right now. Take some time to identify what the objectives of your website are.

Now back to bounce rate.

There are hundreds of high-traffic blogs out there that have near 100% bounce rates. 

Any idea why?

Because, even though they didn't create a second interaction, the page or blog post that the visitor landed on had the primary objective on the same page.

In other words, they completed the desired action on the first page that they landed on.

It might've been a lead submission form to download a free whitepaper or ebook, it might even just be a sign up form to stay connected via a newsletter.

What you MUST understand is that your website's bounce rate is directly proportionate to your objectives and the path you desire the visitor to take to get to those objectives. 

Understand that if your objective (the desired action) happens on the same page that the visitor lands on, your bounce rate will be higher. 

If you want the customer to click through a funnel of links before they get to the final desired action on your site, your bounce rate will be lower.

There's a reason that some website providers refuse to place your dealership's phone number on the homepage of your website. Because they are trying to force the user to create a second interaction to find it, causing them to click deeper into your website...

If your bounce rate is low, your provider get's to boast how effective they made your website perform, and so far, a ton of you are buying into it. 

STOP!

Here's the problem. Your website isn't performing the way it should or you wouldn't even be reading this.

Are you picking up what I'm putting down?

Before you worry about bounce rate and the plethora of other metrics to track on your website, focus on what the objective of your website is in the first place.

Identify what path you want the customer to follow that will lead them to your desired end result.

That path may be going deep on your site from page to page, or it may be on the same page they land on.

Once you know what you want the customer to accomplish, understand what normal bounce rates look like in those scenarios.

Have questions about tracking bounce rates properly? Hit me up in the comments below.