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"Ok Here is the Break Down for the Month of April. 14 units with a average of 519.86 per unit . That increase is Remarkable ." I have started using ADT and this is what has been going on . Problem is all the Salesmen here are upset and seem not willing to ask what I am doing . How do you handle this ?

There is something going on with dealership websites that needs to stop ASAP!

It’s something that should be pretty obvious, but clearly isn’t.

Know what I’m talking about?

Most websites for car dealers look, feel and flow the same way as each other.

They all have the same messaging, calls-to-action, design concepts and lack the site traffic needed to make a big impact on gross or net profits.

The problem is that automotive consumers are much more web-savvy than they’ve ever been.

They have been conditioned to use the internet in a specific way based on the sites they visit on a regular basis.

Sites like Amazon, eBay, Facebook and other ecommerce and social sites.

Most dealer websites are not providing the experience that online users are already used to. They are playing catchup.

I think most dealers would agree that the objective of their website is to get more leads from their website. After all, more leads = more sales opportunities, right?

Well here’s a secret that will get your website converting traffic like a machine.

I must warn you, that this secret will require...WORK.

Nonetheless, it’s a tried and tested strategy that will separate your dealership from the vast majority of other dealers and help you dominate your market online.

If you look at the other websites out there that your consumers are visiting on a regular basis, what do they all have in common?

Information in the form of content.

You see, every day MILLIONS of automotive consumers are going online to research your products and services. You know what they’re finding? Your competitors.

Why? Because your competitors are providing more information on their websites than you are.

Why is it that I can go online and find more information about a $20 cell phone case than most consumers can about the second largest investment of their life?

Think about it!

You need to get more content on your website that covers a variety of topics.

Blog about the latest vehicles on your lot. Do video test drives. Talk about your products and services in a way that provides REAL value to your customers. Leave the pitch out.

Just focus on value, value, value and more value.

The cool thing about providing value in the form of content is that you’ll attract the right type of customers to your site.

All you need to do is identify the type of customer you wish to attract and then create content that speaks to them.

When you know who you’re speaking to, it gets that much easier to know what to ask them as well. All you have to do is line up the call-to-action with the content that you’ve created.

This strategy will give you an immediate increase in leads because you’ll be able to leverage your existing site traffic.

So here’s the breakdown on how to get started:

1.) Figure out what type of customer you want to speak to (vehicle sales, parts, services, finance etc.)

2.) Create content in the form of a blog, videos, images etc that speak to them about what they’re interested in

3.) Keep the pitch out of your content - just focus on providing REAL value to the customer

4.) Include a call-to-action that’s relevant to your content

Doing so will allow you to:

1.) Leverage your existing site traffic

2.) Attract new Qualified site traffic

3.) Increase leads from your website

Have fun with this, and feel free to comment with your questions if you’d like some help getting started.

HAD to share! Today is my first day using the Dealer Synergy process, and out of my first four phone calls, I set THREE appointments! Two were even set by call backs from voicemails I left. I can only imagine the appointments I will be making when I get the entire process down. So effective and exciting!

So the day after dealersynergy and their team left us here in roswell and we was left on our own i was working the phones along side my director and lets just say we killed it. We both got the chance to work the scripts and rebuttals that was left with us. Both myself and my director set the appointments. One appointment came in on saturday and I as the ISM sold them TWO cars off of one appointment and set future appointments for the other calls we had. My point is that this training was finally used and it freaking works like a charm. I seriously can not thank dealersynergy's Anthony Alagona & Sean V. Bradley for the time they took out to train myself and my team. If i have already done this much i cant wait to see what the future has for me.

THANKS YOU GUYS ARE THE BOMB!!!!!!!!!!

http://www.automotivedigitaltraining.com 856-546-2440 

http://www.dealersynergy.com ;

Car Salesman "Ups" A Waitress & Sells 2 Different People Cars & Sets 4 Additional Appointments For Future Car Sales!

Sean V. Bradley, CEO of Dealer synergy recently conducted a training session at Roswell Honda in New Mexico and inspired a fledgling Automotive Sales Professional to try some of the Dealer Synergy Prospecting strategies… And the VERY FIRST time, Dexter hit a grand slam home run! Congrats Dex! 

http://www.automotivedigitaltraining.com 856-546-2440
Sean V. Bradley Interviews Subi Ghosh - Automotive Internet Sales - Automotive Sales - Car Sales

This week was so great with Sean V Bradley and Anthony Alagona! They taught me so much that I could use in my everyday life, they showed me how to be more confident on the phones and how to get the job done the right way. Anthony was so down to earth and easy to get along with. I can't wait until we get to start talking to more customers and get the ball rolling. One thing I will remember is that you make your own weather and you get to decide what you want to take from this.

Just had Anthony Alagona come in and do 5 day of intense training.  Both Sean and Anthony were the best.  Got great help with scrips, inbound, outbound, special finance, price, availability you name it they had it.  Also got a lot of help with the motivation.  Thanks for Sean and Anthony I pulled a book out of closet that I got years ago and never gave much thought to.  The Secret.  I'm deep into it now and just within the last couple of days have experience a change in my attitude.  This is all thanks to DealerSynergy. 

Here at Roswell Honda, Dealer Synergy is on our site blowing our minds! Dealer Synergy came in 5 days ago and totally re-vamped our whole BDC system. I am a sales professional and used their word tracks for my current ups. Not only did it help with my words but it also helped with my professionalism. They have the best inbound and outbound word tracks, as well as great trainers. A great big Shout Out to Mr. Anthony Alagona for his great drills.

This has definitely been the best training I have had so far in the car sales industry. The processes i have learned over the past week will not doubt improve my performance as a salesman. Anthony Alagona is a hell of a trainer, and really motivated me. He is good and powerful.

First off, Thank you to Sean Bradley and Anthony Alagona! This training was the best training I have ever experienced. Not only was it interesting, it was very fun and I can honestly say I learned SO much. These guys have not only opened my eyes to my possible success, but they have opened my eyes to all the possibilities in my future. The confidence I gained with their program only increased after getting a dose of some of our competition! I can not believe the difference in the Dealer Synergy format compared to anyone else's! Special thanks to Anthony for being one of the most enjoyable trainers I have ever dealt with, he was extremely helpful and I really appreciate his offer in extended training after he leaves us! Awesome!  

I believe that Dealer Synergy is the best thing that has happened to Roswell Honda. The whole group is so helpful. From the CEO to the trainer, they are all great! I have never been so motivated to succeed like I have been these past two days. Thanks to Sean V. Bradley and Anthony Alagona. Anthony Algona has been an AWESOME trainer and my soon to be BFF! I feel comfortable enough to give him a call whenever I need help. I am excited to get this process going to become great at what I do. I cant wait till the day Roswell Honda is Dealer Synergy's success story!!

This was such a great experience! Sean Bradley and Anthony Alagona did such a great job at training us and motivating us to better ourselves. Anthony was an awesome trainer; he was so down to earth and funny, I learned so much from him. His techniques really made the information stick in my mind. We will become a better dealership because of DealerSynergy!

You can't control the weather, but you can control how your dealership responds to major weather events. Find out how your dealership can be the sunshine after the storm by helping shoppers who have recently been affected by these conditions.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for responding to bad weather in your area.

https://www.eventbrite.com/e/franklin-coveys-the-7-habits-of-highly-effective-people-tickets-11494689927
Sean V. Bradley & Karen Bradley Will Be Training The 7 Habits of Highly Effective People - June 17th

http://www.franklincoveydealersynergy.com

With this Women’s Wednesday we will focus on the Service Drive at your store.

Women buy a car about once every 6-7 years, but they visit the service lane several times a year. The good news? This is where on-going loyalty is developed. The not-so-great news is that 42% of women report they no longer go to the service department where they purchased their vehicle. And, you will never know it is their LAST visit, because they may smile, pay the bill, and never say a word, even though they have made up their mind not to return. As the Big Data Authority on women's dealership experiences, the top 6 reasons are:

1. Not satisfied with the experience
2. Did not like the way they were treated
3. Inability to get the problem fixed to their satisfaction
4. Cost to service the repair
5. Hours + Location not convenient
6. Lack of concierge services

DID YOU KNOW?

While 79% of women would recommend the service department to friends and family, less than two-thirds report not receiving follow up communication. Are you and your web provider optimizing platforms to provide educational tips and stay connected with your customers, post visit? Stay in touch by being her trusted advisor 365/24/7 – not just the 3 days a year she is in your store. How? Visit here.

Increase loyalty by paying attention to the little things, like:

1. Provide Ultimate Respect: Provide respect+treat women graciously every single visit. This builds rapport, trust and loyalty.
2. Key Concierge Services: The #1 requested concierge item from women is a courtesy car. This shows you understand the inconvenience when the car is undergoing maintenance and repair overnight. Services like Wi-Fi/TV, café and play area for children also help deliver a quality dealership experience while women+families wait.
3. Best Ear Forward: Your top listeners are the Service Advisors - or, should be. Why? To hear what women are saying and not saying. Your best listener behind the service counter makes female customers more comfortable to ask questions concerning repairs and, when triggered or upset, provides a space to problem solve and get the issue handled and move on.
4. No Threatening CSI “Requests”: Careful about strong-arming your clients with comments that sound intimidating regarding CSI, like: “Leave all 5’s or call us first before submitting”. This can sound completely inauthentic and uneasy to women.

For the Top 2014 Brand as Rated by Women when Servicing their Vehicles, click here.

Want to Sell More Cars and Distinguish your Dealership to Women? Click here to learn more.

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here to download

Automotive Internet Sales Version 3.0 is Coming - Automotive Sales - Car Sales - Internet Sales