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Congratulations to our CEO, Sean V. Bradley, CSP! “Win The Game of Googleopoly” is ranked  # 1 on Amazon’s new releases; this means that his book was the top seller in the retail section. This is a HUGE deal and could not be more of an honor for Sean V. Bradley, CSP and our team.

Sean has achieved some major career milestones throughout his life, both inside and outside of the automotive industry. He has provided exceptional service to the automotive industry as a trainer, international speaker, and consultant; personally training over 10,000 automotive sales professionals.  Sean’s expertise goes beyond training individual dealerships and dealer groups. He has had the honor of providing training and consulting regarding Internet Sales and Digital Marketing initiatives for high powered publicly traded companies. Some of his current clients include Carsdirect.com, TrueCar and Autobytel Inc., to name a few. He has seen success in the music and sports industry as well, and now he’s taking the book world by storm.

Sean’s main objective for this book was to share his digital marketing expertise with all sales professionals, regardless of industry type.  The rules of SEO (Search Engine Optimization) are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile.  

The higher you are ranked, the more visibility you have. Optimizing your content whether it be written or visual can help you rank higher in search engines. If you are not on the first page of Google, then you are essentially invisible. This book will change how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. If you want to dominate search engines and find out what all the buzz is about, order your copy of “Win The Game Of Googleopoly” today!

Thank you again for making this book such a huge success! We truly appreciate your support and appreciate you sharing this tremendous experience with us.

http://www.BradleyOnDemand.com 856-546-2440

Automotive Sales / Phone Sales Training And Role Playing Word Tracks

http://www.BradleyOnDemand.com 856-546-2440

Make Money Mondays w/ Sean V. Bradley - Special Edition - Joe Cala - "Never Stop Learning"

http://www.BradleyOnDemand.com
http://www.DealerSynergy.com 267-319-6776

10 Things You Can Do To Double Your Car Dealership Sales - Automotive Sales Manager Training

http://www.DealerSynergy.com
http://www.BradleyOnDemand.com
Sean V. Bradley Is a Featured Speaker For The 2015 NADA / ATD Convention In San Francisco

http://www.autoedcenter.com/education/seminars/14-11-18-sales.php 

November 18th GNYADA Workshop "The Sales Process Redefined", Selling To Millennials 

This seminar will finally answer the question:

How do I sell cars to Millennials? Learn the motivations, opinions and behaviors of this unique new generation of car shoppers. As their purchasing power increases and they continue to drive consumer demand, it’s necessary to reevaluate your sales process and redefine strategies to engage them.

The Sales Process – REDEFINED will teach attendees: Who are Millennials? What do Millennials think about cars and driving? What motivates a Millennial to buy a car? Ways to enhance the Millennial buying experience. How to redefine your sales process to entice Millennials to buy a car from you?

About the Instructor: Sean V. Bradley, Dealer Synergy. Sean V. Bradley is the top automotive trainer and consultant in the country and is currently one of the most sought after subject matter experts for Internet Sales, Business Development and Digital Marketing. Beginning as a sales consultant, Sean learned the business from the ground up holding positions at dealerships as Sales Manager, Internet Sales Manager, Special Finance Manager and Business Development Director.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability results within each department. Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register here

http://www.BradleyOnDemand.com 856-546-2440 Make Money Mondays with Sean V. Bradley - Special Edition - "Little Steps to Massive Action"

Automotive Sales Trainer, Joseph explains best practices for new hires on what to do and how to do them... 

http://www.BradleyOnDemand.com 856-546-2440 

The Bradley Difference - Bradley On Demand Is LIVE! 

http://www.dealersynergy.com 856-546-2440

Make Money Mondays with Sean V. Bradley - Special Edition - Joe Cala - "Measurement"

http://www.internetsales20group.com 856-546-2440

"Money Mind Mapp" Is The Theme For The Internet Sales 20 Group 6 In Boston

If you are in the Greater New York Region, you do NOT want to miss this workshop from the GNYADA, taught by Sean V. Bradley "How To Sell 30+ Units & Make Over $125,000 Per Year".

http://www.internetsales20group.com 856-546-2440
http://www.vets-cars.com

I am HONORED to announce Vets-Cars founder, Chris Walsh will be a Speaker At the upcoming Internet Sales 20 Group in Atlantic City, New Jersey April 8-10!

Watch this video… This is POWERFUL!

http://www.automotivedigitaltraining.com 856-546-2440

The biggest blockbuster of the summer has all the dealers ranting and raving:

Done in 60 Seconds...

Forget about Nic Cage and Angelina, the only dynamic duo here is the salesperson and the sales manager. For those of you who have yet to see the trailer, let me set the scene. You just took a customer out for a test drive. The next moments coming back are crucial to finishing the sale, yet it’s a difficult situation to navigate. If the customer hasn’t yet made up her/his mind, being overly aggressive can easily backfire leading to a jaded customer. Or, the customer can have her/his mind totally made up that she/he wants to drive home in that car today, and your own apprehension and weariness could blow the sale. You can make the world of a difference in just one minute, and be Done in 60 Seconds!

Assuming you’re with a customer who crossed over from looking to buying, you must keep up the pace and softly move from showing to selling. The transition comes with increased tension and a bit of fear, on both sides of the bargain. You begin to feel the pressure from fighting back the urge to (prematurely) ask for the sale and the fear of the lost sale (before it even happens) also known as the “I have it but I don’t want to lose it” syndrome. While you’re wondering whether it’s the right time to move forward with the sale, buyers get caught between the fierce desire to buy and the creeping fear of making a mistake.

The next 60 seconds is paramount to making or losing the sale.

First, you need to set the stage. As you approach the dealership on the way back from a test drive, text your manager to be ready to receive you and the customer. The manager can then in position to greet you warmly: “Welcome back! How was it?”

Think of it like you were back in a high school dance. You see someone across the room that you think has been looking back at you too. Your fear of rejection could totally kill your chances of dancing away the night with your high school sweetheart, and at the same time your premature confidence might backfire and ruin it for good. That’s when your buddy saves the day, walks over and tests the waters for you. Let your manager be your wing-man! All your manager has to do is invest a minute to converse with the buyer:

“Welcome back, how was it?”

“Is it the one you like best?”

“If we can work it out to your satisfaction, can wrap it while you are here?”

“Great, let’s start the paperwork and lets see if we can make everyone happy.”

The above should generate an exchange that would give everyone the green light to start the write-up process and would only take an extra 60 seconds but it will keep the salesperson out of the monetary conflict: the source of tension in every buying and selling situation.
It will produce a verbal commitment from the buyer before it goes on paper, and it will make it so much easier to secure the 5 elements of a solid offer:

1.     Specific car to be delivered.
 
2.     Specific time to do business.
 
3.     Conditions and contingencies.
 
4.     Customer consent.
 
5.     Source of funding and appropriate documentation.

So now that we’ve confirmed that the buyer is ready to buy and we know sellers are always eager to sell… it looks like we’re almost DONE!

Done in 60 seconds: Coming soon to a showroom near you!

Sean V. Bradley Trains A Car Dealership Using An iPad Mini For Joint & Remote Trainers

http://www.internetsales20group.com

Sean V. Bradley, Training The Bleecker Auto Group Automotive Internet Sales Process - Car Sales

http://www.internetsales20group.com

Why Should Car Dealerships Train? - Automotive Sales - Car Sales

Have You "EMI'd" Lately?

Rickyyyyyyyy!

Calling for my hero, my mentor, my first manager.

Way back when, on Dec 19^th 1980, I got my first start. It was with Kearney Mesa VW & Peugeot in sunny San Diego, California. Rick Rodriquez, or “Rickyyyyyy” as I called him every time I needed help, jumpstarted my career in the auto industry.

Rickyyyy! Do we have this?

Rickyyyy! Do we have that?

Rickyyyy! Where is this? How much is that? What do I do now?

You get the point.

But Rick never ignored my persistent requests. Not only that, he was always there with a smile, always polite, and always to the rescue.

Of course my customers always appreciated me calling for Rick’s expertise. Granted, some were a little frustrated with my broken English, but Rick’s willingness to help me always impressed them.

“Yes, Danny” he would say, and then immediately greeted the customer:

“Hello and thank you for coming in! You are in excellent hands with Danny.” The customers and I could both tell this was to build my confidence, which had an excellent effect on the customers, and an even better one on me. “Danny will show you around and hopefully find you exactly what you are looking for.”

And that was my cue! I promised to take care of the rest, and after a couple trials and errors…

“Rickyyyy! They like this one!”

I sold my first car! A 1980 Dasher Diesel, earning me my first commission of $132.00.

From there, it only went up. My English got better, my commissions got higher, and Rickyyyy got a whole lot busier trying to keep up with me.

EMI (Early Manager Introduction) was a cornerstone in my foundation as a young salesman, and continues to be a cornerstone in every sales environment I am involved in.

Would you try EMI today?

Shortly after meeting a new prospect on your showroom floor, after personal connection and before going to product selection, just wave to your manager and call for your “Rickyyy”!

…Or whatever his or her name may be!

Note: If you are going to try EMI, be sure to:

-       Look for/create the perfect moment.

-       Don’t make an announcement, Just do it.

-       Invite the manager to come to you. Don’t go to him/her.

-       Introduce the customer first & the reason for the visit.

-       Introduce the manager and pay him/her a compliment.

For more information on this or any other RBI strategy:

Email me directly  danny@odoclub.com

RBIPRO