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Sean V. Bradley LIVE on an Automotive Internet Sales "Phone Up" & He CLOSES the Appointment
http://www.franklincoveydealersynergy.com
Sean V. Bradley Remembers Dr. Stepehen Covey, Author of the "7 Habits of Highly Effective People" - R.I.P.
I know what you're thinking – who does this guy think he is? How does he know what my “thing” is. Good – I have your attention.
I find it absolutely fascinating just how many dealerships I've walked into over the past couple of months and found, you ready for this? Silence. No customers on the lot, sales people hanging out around reception, flirting, cracking jokes, texting and the list goes on. Everything opposite of what should be happening is happening.
I spent a few minutes with a client at a major franchise dealership just last week talking about this exact topic. He is at his whits end with how things are looking at his dealership but just doesn't know how to turn things around and foster a productive change at his store.
Are you, or someone you know feeling the same way? Let's bring things back to basics for a few minutes and look at a couple of ways to turn things around. Success is hanging in the balance.
Do You Dream?
Sounds cheesy I know. One of my kids favorite movies is Disney's “Tangled”. The story of Rapunzel who has been locked up in a tower her whole life and has a dream to check out the annual lantern festival on her 18th birthday. Haven't seen it yet? Sorry for the spoiler.
There's one scene in the movie where in Disney fashion, the characters break out into song about Having a dream. The essence of it is that each character had a dream at one point and for whatever reason it was taken from them. Now, back to you and I.
Do you have a dreams? Have they been taken from you due to the economy, dream stealers or a plethora of other excuses? Do you still know what you want for your dealership?
If you'd like to create positive, productive and profitable changes within your business, here are the first two steps.
Define (or re-define) your dream
Gain a burning desire for its achievement.
Moving on...
Willingness to Learn / Willingness to Take Action
Have you ever read any self-help “be successful” types of articles? They all seem to offer the “fail proof” way to achieve greater success. They always seems to start with putting the pen to paper and writing down goals. Goals are great, don't get me wrong. I just don't agree that they are a sustainable driving force to helping you accomplish the success you are seeking.
Don't believe me? How many people do you know that actually stick to their New Year resolutions? If setting goals gave us enough sustainable power to act, there would be no more New Year Resolutions – the world would be a better place filled with extremely thin, successful, wealthy, patient, traveling, money-saving people.
Let me submit that before putting pen to paper, one must determine the level of their willingness to learn and willingness to take action. Think about this for a second. You've clearly defined your dream and now have a burning desire. If your dream is to have a more successful dealership by selling more vehicles, take a moment to rate your willingness to learn and willingness to take action in order to make that dream happen.
If I asked you to give yourself a “Willingness” score, what would it be?
Take a minute, pull out a piece of paper and give yourself a “willingness to learn” score between 1 and 10 (1 being none, and 10 being high). What did you come up with? Now do the same for your “willingness to take action”. What? Two 10's? Really? That's amazing! Now where would your score go if I told you the only way to make this happen is to abstain from drinking coffee for one full month? Why the sudden decrease?
Here's why goal-setting isn't the first step to success. All of us have goals, most of us haven't really determined whether or not we have the willingness to make them happen. Often the only thing that stands in the way of achieving dreams is our willingness to learn new ways of doing things and our willingness to take necessary action. Are you willing to do whatever it takes to make your dreams a reality or would you prefer to just keep going as you are?
Conclusion:
Stop with the shenanigans! Continuing to do business the same way with no willingness to learn or take action will just give you more of the same depressing results. If you aren't picking up what I'm putting down right now, then selling cars and being profitable just isn't your thing.
Now - Stop blaming the economy and other lame excuses for your lack of success. Achieving your definition of success is in your capable hands. Define your dream, determine your level of willingness, and enjoy the results. You deserve it.
Michael Cirillo is the Executive VP at AutoVelocity™ and works with dealerships to help them achieve greater success through their marketing efforts.
778-475-5412
It all starts at the top, the decision makers, the shot callers, the check signers. Recent study shows that these managers, presidents and CEO's don't engage in social media leading to the non-understanding of why it is important.
Using the Fortune 500 list the following was discovered; 70% of all CEOs have no social presence. The percentage that do part take in social 25.9% are on LinkedIn, which was the highest percentage of all social sites.
- 7.6% are on Facebook (compared to 50.5% of the US public is on Facebook)
- 3.8% are on Twitter
- 1.2% have a blog
- 0.8% are on Google+
- 0% are on Pinterest.
Surprisingly a small number of CEOs participate in social media. Of the 19 Fortune 500 CEOs currently on Twitter only 9 have tweeted at least once in the last 100 days.
How do these CEOs stack up on Facebook? Out of the 7.6% on Facebook, 65.8% have less than 100 friends. The Facebook average is 140 friends for the regular user. Only 2 CEOs have more than 500 friends on Facebook.
Since LinkedIn tends to be the social site CEO's go to, you would expect more activity but 25% of CEOs have not updated their LinkedIn with a current company or title.
- CEOs with 500 connections or more on LinkedIn = 7.8%
- Have more than 10 connections = 58.9%
- 10 connections or less = 41.1%
- 0 or 1 connection = 27.9%
So, if social media is a vital part of online experience, why do so many CEOs neglect it? There may be several reasons for this:
- Risk of sharing the wrong information
- All mistakes are magnified
- Social media seems so overwhelming
- Too much commitment to justify
- Unfamiliar with how to use social media
- No time for social media
- Feel "too old" for social media
Even though the people at the top might not think it matters but it does. A recent survey by Chadwick Martin Bailey shows that 50% of consumers are more likely to buy from a company after following their tweets.
Employees believe that a social presence from upper management could have numbers positive outcomes (study from Brandfog of hundreds of employees from a wide range of companies)
What employees believe:
- 94% think social CEO will Enhance the Brand
- 93% think having a social CEO will help crisis management
- 82% think companies with social CEOs are more trustworthy
- 81% think social CEOs are better leaders
- 78% think having a social CEO leads to better communication
- 78% think having a social CEO will make it easier to recruit
- 77% think a social CEO's company will have increased purchases
- 64% think having a social CEO will improve transparency
This is the main reason upper management does not think or worry about social media marketing. Show them these numbers and maybe you'll get a different response. Projections from IBM indicate that CEOs may soon take heed of these benefits and ramp up the social communications.
While the majority of Fortune 500 CEOs have yet to pick up the pace with personal social media efforts, current data shows that those who do are more likely to be rewarded with better engagement and loyalty at every entry level.
Its only human nature to fight something we don't understand. Is your company dumping tens of thousands into billboards and doing nothing with social media marketing?
Show me a precise ROI on a billboard and I'll give you the same for social.
Joe Little
Internal/External Social Media Marketing Manager
@LittleJoeAtVin
VinSolutions.com
Office: 800.980.7488 X199
http://www.internetsales20group.com
Automotive Internet Sales 20 Group & Composite - Chicago, October 23-25 2012 At The Hilton
Congratulations to Eric Nichols, Internet Sales Manager in Riverhead Long Island!
Eric is Delivering 52+ units per month in a 2.5 person department-
AIS - How Long have you been in the Automotive Sales Industry?
EN - 5 and 1/2 years. I was in the United States Navy before that for 4+ years.
AIS - How did you go from Navy to a Car Dealership?
EN - I worked some dead end jobs until my brother, Brian gave me a job in a BDC.
AIS -What type of training did you go through?
EN - Nothing except what was regurgitated down from the managers at the dealership, who were making it up as they went or heard something from somebody or the OEM. Until we hired http://www.DealereTraining.com / Stan Sher.
AIS - How did you meet up with Stan Sher and his company?
EN - Ironically, the GM brought him in after seeing that Stan Sher was a trainer for the Greater New York Automobile Dealers Association. At first, Stan "Mystery Shopped" my dealership. Needless to say, I wasn' t that thrilled at first LOL! However I have become close with him and have learned a lot. Basically all of the ideas I had that were swirling in my head, Stan helped me articulate them and implement them.
AIS - So, I am going to transition the conversation for a little bit...
Tell me about your department in detail...
EN -
* Website Provider - http://www.dealer.com
AIS - Do you like them?
EN - Yes, no issue to date.
* CRM - http://www.dealersocket.com
AIS - Do you like them?
EN - I actually LOVE them!! It is my biggest tool! It is my command center. It is my complete accountability for my GM. After, Stan Sher helped setup processes in the CRM and create a guideline for how to measure the results in the BDC the tool has become my best friend.
AIS - Since you got excited when I mentioned the CRM, lets go a little deeper...
How do you use your CRM?
EN - We have an automated Email Action Plan, Data Mining, Lease Retention, Unsold Showroom Follow Up, Internet Leads, Incoming Phone Ups... Everything.
AIS - Any Social Media Integration with your CRM?
EN - Not at this time. Although we learned from Dealer eTraining the importance of incorporating social media into follow up especially with leads that have no phone number or leads that are unresponsive.
AIS - What is your internet lead process?
EN - First, there is ONLY 1 "automated" email template... The 1st one. Then we send manual emails for the next 14 days... THEN it goes into the "automated category" until day 44. Then it goes into a MONTHLY Email Protocol. We incorporate value builders and stress the importance of our positive online reputation in our process.
AIS - How long do you follow up with a prospect?
EN - 180 days... 90 days is NOT Enough Anymore. In fact, some OEMs require longer processes. We noticed that our customers have extended their buying cycle to as long as 180 days.
AIS - How do you handle the Phone Call Follow Up Process?
EN - It is different...
As soon as we get the lead, we IMMEDIATELY make the phone call. If we do not connect, Then we call them AGAIN, later on that day.
So, another way of explaining it is for the first 10 days we call TWICE a day... Morning and night, for a total of 20 calls in ten days.
Then we go from 10 days to 12 days to 14 days...
Then we call 21 -26 - 31 THEN we start calling monthly.
AIS - Who is your inventory solution?
EN - We have our own photo studio then we upload to http://www.VAuto.com
AIS - Who is your call monitoring solution?
EN - Call Measurement powered by DealerSocket
AIS - What is your Online Reputation Management Strategy?
EN - We were using Dealer.com but just cancelled to go to www.flipstreammedia.com - THEY ARE AWESOME! We are of the highest rated Honda dealerships in New York on DealerRater, Google Places, and other sites. It is a requirement of all of our staff members to attain at least one review per week.
AIS - What are you doing for Social Media?
EN -
* YouTube
* Posterus
* Tumblr
* Blogspot
* Carmind - http://www.carmind.com
AIS - What is your video and or VSEO strategy?
EN - We are using Flip Stream for it all. We learned basic in-house strategies for VSEO from Stan and use these practices at times.
AIS - What other additional resources, tools, websites, blogs etc... do you use as part of your "success strategy".
EN -
- Stan Sher / Dealer eTraining Blogs and Videos
- Sean V. Bradley / Dealer Synergy Videos
- www.automotiveinternetsales.com
- All Google tools... ESPECIALLY Google Analytics
- DealerRefresh
- Driving Sales - I actually wrote an article on Driving Sales
(I will POST it HERE)
“Use the Source” By Eric Nichols
For the first time in automotive history dealers can now get an accurate idea of where their marketing dollars are going and how well they are performing. Yes I am taking about the all mighty source. No not the force, “THE SOURCE”. It may not be able to help you move items around or read people’s minds, but it does something even better…. MAKES YOU MORE MONEY…
In my years as a BDC rep and a BDC director, I have learned that the source can be mastered and understood now more than ever before. How is that you ask, quite simple with the following simple steps I have come up with you will be able to not only save on your marketing dollars but will you can profit off of it.
Step 1- Understanding Sourcing…. The traditional advertising types radio, TV. Newspapers never gave you an accurate idea of if your marketing efforts where effective. When sourcing you need to use the parent, child approach.If your paying for all these campaigns you need to know what is working
PARENT= SOURCE meaning the broad spectrum source.
EXAMPLES OF SOURCE CODES
Fresh-up- A fresh up is any customer that comes to the dealership for no other reason but driving by or just walking into the dealership.
“NO ADVERTISING YOU ARE DOING BROUGHT THEM IN”
PHONE UP- Any customer who calls into your dealership that cannot be sourced to any specific advertising or 1-800- tracking #. Meaning if a customer calls your dealership using one of your individual 1-800 #’s and it shows up under that marketing effort, such as website, auto trader, cars, autousa, vehix, dealix etc……..THEY ARE NOT A TRUE PHONE UP THEY ARE WHATEVER MARKETING EFFORT THEY ARE TIED TO. INTERNET, TV, RADIO, ETC… EVERY MARKETING EFFORT SHOULD HAVE INDIVIDUAL AND SEPARATE TRACKING #’s FOR EACH AD.
Internet- any prospect that comes from any form of digital advertising online. It’s pretty simple as stated before if they send a lead/email into you it is pre-sourced in your CRM and labeled where it came from. Same with the internet phone calls your call tracking will say what website it came from. “INTERNET IS NOW ALWAYS GOING TO BE THE MAJORITY OF YOUR CUSTOMERS YOU TALK TO. LIKE IT OR NOT ITS FACT.”
INTERNET/FRESH-UP- Last but not least my own creation. So before I explain to you what an Internet/Fresh Up is. Let me ask you a question.
A customer walks into your dealership and you ask how did you hear about us? They are going to say the either one of the above sources. It is your job to dig to see where they came from. ASK ASK ASK.
Statistics say out of 100% of all traffic
8% emailed before coming in
12% called before coming in
80% came in without emailing or calling.
Now that 80% is a curious thing do you think that 80% just came in for the heck of it, No something brought them in. Now are you ready for the Shocker out of that 80% of unknown origin. 75% of that # saw you on the internet, Car buyers will hit your website or your car listing about 7 times before they come in and the time searching is 15hrs or more online shopping. All you need to do is ASK... Don’t take the easy way out it’s your money either you ask or make sure your people ask.
- YOU COULD POTENTIALLY BE EITHER..
- WASTING MONEY ON BAD ADS
- CANCELING MARKETING EFFORTS THAT ARE MAKING YOU MONEY. Example... My dealer principal wanted me to cancel a major listing company because we were not tracking well with leads. I put the foot to my people to ASK ASK ASK….. And low and behold it was one of the top reasons for my walk-in traffic sales.
So the point is that just because they are a walk-in doesn’t mean that you can’t source them correctly. Yes they did not email or call but a certain marketing approach brought them down find out what it is. If it’s the internet you need to know that. Hence INTERNET/FRESH-UP. It’s neither a true internet nor is it a true fresh-up.
CHILD = TRACKING CODE
Don’t worry no long drawn out explanation on this one. Tracking code is the exact marketing listing, basically whatever company you are using that is promoting your listing. Simple as that.
So now that I have explained the different sourcing structures, how do you us put a plan into effect to get these sources? The only efficient way to do this is the following way and it may sound like a pain in the rear but it’s the only effective method.
HAVE A GREETER AT THE FRONT DOOR TAKE ALL INCOMING UP SHEETS AND LOG THEM INTO YOUR CRM… MAKE THEM RESPONSIBLE FOR IT. WE ALL KNOW THAT SALES REPS DON’T CARE AS LONG AS THEY MAKE A SALE THEY DON’T CARE WHERE THEY COME FROM AS LONG AS THEY COME IN. IT IS ON MANAGEMENT TO ENFORCE THIS. Having the greeter enter all info into the CRM will also ensure an accurate count of how many showroom visits you truly have. I have worked with managers who don’t collect log sheets, they throw them out to increase their closing ratio, they lose them the list goes on and on. As a GM, GSM, Dealer principal, BDC Manager it is on you to make sure that this is followed to a tee. The reason being is not only proper sourcing but proper follow-up is completed. And as you know that means more money in all of your pockets. Times are hard in our business now make the most out of everything you get in the door.
TO BE CONTINUED..... EPISODE 2: THE RETURN OF THE DUPLICATE
SOURCE - http://www.drivingsales.com/blogs/usethesource/2012/06/10/use-the-source
AIS - GREAT STUFF!
AIS - What types of advice do you have for other ISMs or Internet Departments reading this article?
EN - EASY... Analytics. Analytics. Analytics...
VERIFY everything. Be sure. NEVER Guess. I learned that by mastering your CRM reporting, Google Analytics, and other reports that you will always be able to monitor the success and/or shortcomings for the BDC department as well as the dealership.
Everyone Knows that Dealer Synergy's Chief Trainer is LA Williams and LA, is blind. S, when I saw this article my first thought was how this could benefit him AND our Dealer Community. You see, what has been amazing is that LA does such a tremendous job that a lot of our dealership network have actually went out and recruited BLIND employees! Yes, thats right we have dealerships that have Blind or Visually Impaired Automotive Internet Sales, BDC, Call Center staff members.
Here is the article I saw and wanted to share with you all -
Android App Makes Smartphones Accessible for the Blind
When someone buys their first smartphone, the first question is usually, what apps should I get? Apps are part of what make our phones so valuable to us, from getting directions to finding a place nearby to eat, to keeping track of various items when we travel.
And now, thanks to a man who is visually-impaired himself, there’s an Android app that will turn a regular smartphone into a powerful tool for the blind.
Roger Wilson-Hinds, director and co-founder of Screenreader, built the app, called Georgie, specifically to help blind users navigate day-to-day obstacles like catching a bus, reading printed text and knowing exactly where they are at all times.
“It’s the first smartphone that’s been designed for blind people by blind people,” he said. And he should know, he just recently sent his very first text message.
Users can buy an Android smartphone pre-loaded with the Georgie software from Sight and Sound Technology, which provides hardware and software solutions for the blind. If they already own an Android phone, they can buy the app from the Google Play store and install it themselves.
Georgie uses fingers and gestures to let users navigate the software, just like you do normally. However, with Georgie, you hold your finger down, wait for a beep and hear the function you’re touching read out loud, whether it’s to make a call, send a text, or determine your location. Georgie makes extensive use of voice control software.
“Georgie is a suite of applications designed to cater for every single part of a visually-impaired person’s life,” says Glenn Tookey, CEO of Sight and Sound Technology, which distributes the software.
Users can purchase and download additional apps that provide more functions. The lifestyle app pack, for instance, offers newspapers that read aloud, and an online blog that lets you post using voice control. The Travel app has a feature that flags nearby points of interest as well as a sort of bus monitor that will verbally let you know when the next bus is due.
Wilson-Hinds, who named the software after his blind wife’s first seeing-eye dog, says Georgie will “totally change the lives of blind and partially-sighted people all over the world.”
The world, soon, as Georgie is branching out beyond the UK. US Android users can find the link in the Google Play store here. Sight and Sound Technology is currently working with distributors to offer Georgie pre-installed on handsets in the US.
Here’s a video so you can see for yourself how Georgie works:
What are other ways technology is allowing people with disabilities to gain more independence? Is Georgie something you would buy for someone you know?
Source - http://mashable.com/2012/07/17/android-app-for-blind-smartphone-users/
Sean V. Bradley At the 2012 National Speakers Association (NSA) Convention in Indianapolis
Your Google+ Local page is now a vital part of both your social media and SEO efforts, and it is indispensable in placing you on the first page of the Google search results. Google uses an extremely complicated algorithm that takes hundreds of factors into account. While you can’t control all these factors, the number one driver of ranking results is a strong presence on Facebook and other social media accounts. Effectively, search is now social. If you want to be successful in search, you have to be successful in social media.
For those of you who know a little bit about me, you know that I worked in the print media and advertising industry for nearly a decade and grew up around the industry my entire life. I want to spend a couple of minutes discussing some concepts that I am more than confident will help your dealership in attracting new and returning customers so that you can start seeing more (and better) results for your dealership immediately. That's right - I just said "IMMEDIATELY".
A little bit of background first:
Over the years, you've probably noticed that the ads you see in the newspaper or in magazines haven't really changed much. They consist of a bunch of pictures of vehicles and the prices associated with those vehicles; Starbursts with low finance rates, or bold letters promoting the BIGGEST SALE EVENT OF THE YEAR! Everything always seems to revolve around price.
There's no doubt that price is an important topic, but maybe not as important as you might think - especially if your aiming to get a fresh influx of new customers walking onto your lot.
To demonstrate, let me encourage you to drive down any auto mile wherever you are, and take a look at the signage that dealers are placing near the roadway with hopes that it will capture new business. What do you see?
Employee Pricing Event
Red Tag Sale
Really Big Sale
Year End Clearance
Inventory Blowout - unbeatable pricing!
Everything revolves around price!
Not even in the market!
Have you ever considered what percentage of people in your area are even in the market to purchase a vehicle? Think about it. What good is busting your chops over showing people how low your finance rates are, or how low your prices are when majority of people aren't even in the market to buy? Don't believe me? Consider this example.
Have you ever found yourself thumbing through a consumer electronics flyer from the weekly paper? If you're like me, you do it all the time. I'm sort of a gadget geek. But what happens when you get to the appliance section of the flyer? You slam the thing shut or throw it away? Why do you think that is?
Vehicles are much like appliances. When you have appliances that are working, purchasing new ones are the last thing on the totem pole of priorities aren't they? So it is with vehicles. When people have a vehicle that is working, they aren't really in the market. All the best pricing and finance rates in the world won't do a hill of beans for your efforts in attracting new business.
Plenty of Fish in the Sea...Just Not Where You're Looking
Have you ever heard that saying before? It's absolutely true. There are plenty of fish in the sea. The problem is that by focusing primarily on price, you and all of your competitors are fighting over a very small portion of in-market consumers. Have you ever wondered why your print ads aren't getting you the results you want? Have you considered why your website isn't producing the leads that you want it to?
When you really take a look at it, Dealers that enter the arena prepared to battle over price may not realize that they are fighting over around 2-5% of the entire population. That's really the percentage of people that are in the market to buy a vehicle today. So much effort for so little potential! It's kind of depressing isn't it?
Let's use the odds in your favor. In order to start seeing immediate (measurable and duplicate-able) results for your marketing efforts, you may be required to change the way you think a little, and perhaps; change some of your current process to meet consumer expectation. All in the name of profitability.
What Drives Consumers to Buy?
If only 2-5% of consumers are in the market to purchase a vehicle today, have you considered how you could tap into the other 95-98% of the market that perhaps would be willing to purchase a vehicle but may not necessarily be in the smaller percentage that cares about price?
It's absolutely vital for every dealer that wants to start selling more vehicles, products and services to understand what drives consumer purchase decisions in order to offer something really unique and actually tap into a never ending pool of customers. Let's take a look at a couple of examples of what drive consumers to purchase.
1. Emotional needs / wants: We all have them and because of that,advertising how your products and services can fill an emotional need will actually help you penetrate a larger market and get your business in front of more interested people.
I'm a perfect example of this. A couple of years ago, when my wife and I received news that she was expecting our second son, one of the first things we discussed is how our small sedan would no longer fill our transportation needs (Emotional need #1 - necessity). Could you imagine two car seats, potentially two strollers not to mention half the house that you have to pack up when you have kids, all crammed into the back of a small sedan? We went from not being in the market to being in the market in a matter of days.
The more we thought about what we would need, other issues came up. Safety (emotional need #2), Comfort (emotional need #3), Room (emotional need #3), Vehicle features (emotional need #4) and so on. Price wasn't even on our mind yet because we were too busy formulating our list of needs.
Then came the emotional wants. Status (emotional want #1), luxury (emotional want #2), add-ons (emotional want #3)...you get the picture.
You see, not everyone is in the market to purchase another vehicle. Everyone however, is in the market of fulfilling their emotional needs and wants. While all of your competitors are engaged in the price battle over a small percentage of the market, you could be addressing the demand of a larger market and funneling those consumers into your dealership. You will never run into a short supply by focusing your energy on the things that everyone wants fulfilled – Their emotional needs.
When you have your approach set up correctly, you've strategically provided the right information and uncovered the emotions of your customers, the results will be like magic.
2. Reciprocity: Have you ever heard of the law of reciprocity? This is something that successful marketers have been using for decades and let me tell you, it works extremely well! Most cultures have this law hard-wired into the back of their minds. To simply define it, let me sum it up as I give you something and as a result, you give something in return.
Often I find dealers practicing this law, but in reverse. Customers often have to make a purchase before they can get the value added offer, when really it should be flipped the other way around. Give something of value to the customer first, build the relationship and they will reciprocate by making a purchase from you.
Conclusion:
Whether you want to believe it or not, it doesn't really matter. The definition of insanity is doing the same things over and over again and expecting a different result. If you truly want to increase the profitability of your dealership, stop focusing so much energy on pricing. Remove yourself from that never-ending uphill battle and re-target your efforts into fulfilling the emotional needs/wants of consumers. Provide value by offering the right information first and let the law of reciprocity take you all the way to the sale.
Your success starts here.
Are Buzz Bands Better than Business Cards?
Have you heard the Buzz? All convention attendees are getting a complimentary Buzz Band from Wizard Studios. This band allows you to share all your contact information and social media connections through your own QR Code on a wrist band. You can even create your profile prior to convention so it's ready to go as soon as you get your band! With your new Buzz Band you can wear and share your digital life with everyone you meet. To Get Started Before You Go: Go to www.skanz.com and click on the button "Get Started", then create a new account. Use an easy to remember email and password. Load your profile with, pics, social media, videos, links and contact info. Just scan the free Buzz Band you get at convention, enter your email and password - and it's all linked up! Share your scans with anyone you meet - take notes and save your contacts. Or Get Started When You Arrive: Pick up your free Buzz Band. Scan the QR Code. Enter your email to create a new profile. You can add your social media, videos and links on your phone. Start sharing scans, making notes and you'll have a database of everyone you meet.
( I am going to the http://www.nsaconvention.org this weekend with my wife Karen and the N.S.A. sent us this email about the Skanz product / service. I thought it was AWESOME and wanted to share with you all. Let me know what you think).
SVB-
Why is Your Showroom Sales Team Goofing Off...? Not being productive? Not Selling Cars? & Where is Management?
This is truly becoming an epidemic! It is almost the halfway mark at the dealership for the month of July and we have 4... 4!! Sales Consultants hanging out on the showroom floor just waiting for something Magical to happen. While they wait, they are joking around, running around, jumping up and down... high fiving each other. For what I do not know.
I watched with my own eyes this dealership that has a TOTAL of 9 sales consultants literally have 1/2 their showroom floor goofing off and nobody says one word. Not one word from the management team...
Last month they sold 67 units BETWEEN 9 people! And what is worse is that this dealership is HUGE and BEAUTIFUL. But it is filled with Mediocrity!
What is sad to me is that these 9 consultants come to work... work "Bell To Bell" some days for NOTHING! They have no idea how much money they are not making...
Is this happening at your store?
What are you doing about it...?
We have Sean V Bradley here at the Dick Edwards Auto Group in Manhattan, KS!!! We're in the process of building a brand new E-Commerce Dept and we're fortunate to be able to have Sean and his team at Dealer Synergy helping us with this mission!!!
