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I was onsite today at a Chevy Dealership in Chicago training them on Automotive Internet Sales and specifically "Phone Sales", Phone Process...
I go into detail explaining my philosophy and strategy.
If you have any questions about this video gotohttp://www.dealersynergy.com or email me. I would happy to answer any questions you may have.
Automotive Sales Training - Phone Sales - Internet Sales - Business Development - Sean V. Bradley
If you want to Sell MORE Cars…
Remember “Macro” Versus “Micro”
The goal is to sell more cars, more often and more profitable. The question is how can we do this? How can we stack the deck in our favor to ensure consistent success? The answer is to sell on a Macro level versus a micro level. First, let me explain the difference between the two. “Micro” selling is the way the typical sales consultant sells… one deal at a time, working off of “Ups” or referrals. “Macro” selling is when you are able to sell multiple units at a time or sell to multiple people at a time. For example “Fleet” sales is a form of macro selling, if you have a company that wants to buy several units in one deal. Sometimes this might be better than selling one unit at a time and sometimes it’s not. You might be thinking how can you even say something like that Sean…? Simple, with a lot of “Fleet” deals, there might be multiple units getting delivered however; they are discounted or heavily discounted because the client is buying multiple units in one transaction. So, is it better to sell one unit at a $2,200 (total) gross or sell four units in one fleet transaction for a TOTAL gross of $4,000? That is a good argument. On one hand you are making $4,000 on the other hand you are obviously NOT maximizing on gross. Before I give you my opinion, I want to share with you some statistics that might BLOW YOUR MIND!
- You have a six percent closing ratio off of OEM leads (Leads from your manufacturer)
- You have an eight percent closing ratio from 3rd party leads… but remember that over 70+ percent of the leads you get from 3rd parties originates from search engine optimization and or search engine marketing
- You have a 14-16 percent closing ratio from leads you generate through SEO and SEM initiatives and or from leads from your dealership website.
*** (Here is the MIND BLOWING PART)
- On average you have a 27 percent closing ratio from membership buying services like:
- Costco
- BJs
- Sam’s Club
- AAA
- Etc…
- As a matter of fact Costco had a 35 percent closing ratio!
People believe that if they are in a “Membership Buying Program” they will get a better deal. Numbers do not lie. Most dealerships and most sales people sell the hardest way “One at a time”. There is a better way… “Macro Selling”.
What you need to do is start a “Membership Buying Program” for your dealership. Here is a very serious example of how I did this myself when I was a manager at a dealership in New Jersey. I created a membership buying program through my dealership for law enforcement. I worked with a company called www.njcops.comit is both a FREE newspaper as well as a website. It goes to EVERY law enforcement division in the state of New Jersey. For example:
- Every Police Department in NJ
- Every Sheriff Department in NJ
- Every Correctional Facility in NJ
- Every State Trooper Barrack in NJ
- Every Federal Agency located in NJ
- EVEN Law Enforcement from outside NJ like NY, Maryland etc… views this publication.
I created a full page ad in the free publication as well as full digital marketing and branding on their website www.njcops.com . I came up with a complete value package proposition (An AWESOME, “Why Buy From Us”). Basically the ad said “Show me your badge and we will…” But it wasn’t JUST for the officers… it was for EVERYONE at the police department including dispatch etc… And their spouses and their kids and… Do you get it? It was for EVERYONE. Sound familiar…?? There is ALWAYS a sale going on EVERYDAY at your dealership at EVERY dealership. Same concept, Perception is REALITY! We wanted EVERY single person reading NJ COPs Magazine and website to think and know that if they or ANYONE they knew wanted or needed ANYTHING automotive… Sales, Service, Parts, Finance, Special Finance, Body Shop, Aftermarket. There was NO OTHER PLACE OTHER than Sean V. Bradley and my Dealership!
We literally signed up 22 different Police Departments in 1 week! And we sold a ton of cars! Let me explain further, when I say that we signed up 22 police departments in 1 week. That means that 22 different police departments as well as every one of their officers, employees, family and friends. Anytime anyone needed anything automotive they came to me and my dealership. We were our own Costco, BJs, Sam’s Club, AAA. We eventually moved beyond just law enforcement. We created a membership buying program for the military, teachers, firefighters and more.
What you need to do to start selling on a macro level versus a micro level is:
- Understand the difference
- Identify which “Macro” audience you want to target first. It might not be law enforcement or military. For example if you are highline and you are in Clear Lake Texas (Right next to NASA), you might want to target NASA…
- Create a POWERFUL “Value Package Proposition” for your targeted Macro Audience.
- Create a POWERFUL Marketing Campaign to fully engage your new audience
- Get ready to sell a lot more cars!
If you have ANY questions about this article or if you would like me to help you identify what “Macro” opportunities you have in your area, please feel free to email or call me
Google Enters New Car Lead Generation Business
Another prediction that I wrote about has come true. Change is in the air again at Google. Paid Search just took a big step forward or backwards, depending on how you think. It's called "Google Cars"
In November 2011, I wrote about a product called "Google Advisor" which will change the landscape of paid search marketing for new car sales. It has taken a very long time for this product to get off the ground. This type of product has been around in the mortgage lead generation business for years.
Well the Google Advisor product for automotive leads is here and it has a name: Google Cars.
I finally was able to see the product live today and so can you. Just change your browser location to Zip Code 94301 and conduct a search on Google with this phrase:
Palo Alto Toyota
What you will see might shock you, as Google has clearly entered into the new car lead generation business. I created a few screen shots to explain how the model works, and I am sure this will be evolving. I would love to get your opinion on this strategy and if you would be interested in testing this new service.
San Francisco Bay Beta Test of Google Cars
Currently, this product is only available in the San Francisco Bay area. We will find out when this will open up to other markets. This is only for new cars and it requires a dealer to provide and inventory feed of their new cars.
Google Cars Inventory Model Results Page
When you Click on the first photo of the Toyota Camry in the red box above, you will be shown this page
Google Cars Pricing Info
If you click on the "Google Price Info" link, you might get a chill down your spine, like TrueCar did for car dealers.
The Google Price popup box is shown on the right. If you click on the "Learn More" link, you can read about how these prices are determined.
The "regional price paid" data according to Google comes from data shared by dealers to the DMV in their state. Here is what Google says:
Regional price paid tells you how much the vehicle you want tends to sell for in your area. It is calculated from real new car sales in your area over the past 90 days, as reported by dealers to the DMV.
Regional price paid is specific to the make, model, trim, packages, and options shown. It includes destination charge; it excludes taxes and fees. It may include incentives and other promotions running at that time that may have impacted the average price paid."
Google Cars VDP
When you you click on a specific vehicle, you will be taken to a VDP page that looks like this:
Google Cars Email Contact Options
And when you click to contact the dealer, you have three options. Clicking on the "Email Dealer" choice reveals this screen.
Notice that the consumer can easily select other local dealers to quote on the same vehicle. Today, I have no details on how this advertising product works and the costs associated with it. Give me a few days.
Every morning before I start my day I take three minutes to reflect on my "3 minute book". It gives me a chance to look at the thing's I work so hard for and want to achieve in life. I reflect on the thing's I want the most in life which aren't so much riches or fortune yet more along the lines of romance and being a independent successful woman. Ever since I have been manifesting my wants (for about a month) in that time period I have found my romance,(whom is also in the car business and makes me smile like I haven't in years), I have been setting constant goals for myself, and spent a lot more time daily looking into what I really want for and need in life. Putting the law's of attraction into play has made my world a different place. And my 3 minute book just gives me a bit of time before I start my day to add to and manifest more than I could ever have imagined myself doing. Yet, "If you build it they will come." Thanks for everything Sean!!
Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom.
Research shows that when people open a letter, they often scan to the bottom and read the P.S. before they actually read the letter itself. A good writer will take advantage of this opportunity to maximize their message with a strong P.S.
Do your salespeople know that including a P.S. in their emails is also incredibly effective?
It is such an easy way to increase the impact of your emails. That simple sentence at the bottom of a two or three paragraph email can help you increase urgency, reinforce your main message and add value.
Here are a couple of ideas on what you might include in your P.S.:
1. Main Theme with a Twist
Restate your main benefit from a different perspective. Whether or not they read the whole email, this gives you another chance to deliver your most important information.
2. The Time is Now
Use the P.S. to add urgency. Are the incentives expiring in a few days? Do you only have two left of the particular model in the color they are looking for? Let them know.
3. Add Social Proof
This can be a great place to add a customer review, especially if the review reinforces your particular offer or deals with a common objection or concern people have.
4. Sweeten the Deal
Is there a bonus offer you can add? Here’s the place to do it. For instance, “P.S. – Since it’s raining today and the showroom is a little quiet, my sales manager is including floor mats with the next vehicle sold.”
The P.S. should appear right below your signature line and should only be a sentence or two. Make sure it includes a call to action at the end as well.
Are you using P.S. in your’re emails and if so, what are you using in your postscript?
P.S.
If you want to see exactly how adding a P.S. to your email makes a difference, include a unique tracking URL in the P.S. so you can measure the clicks.
Source - http://www.dealerrefresh.com/using-ps-dealership-email-follow-up-sales-letter/
Mr. Jason I am responding to your pathetic comments about Vehix going out of business. Recently I read a posting about Vehix.com going out ogf business. That's to bad. The posting was from a dealer complaining about the quality and number of leads he was receiviong. It's his belief that Vehix leads were no good. Let's break it down Mr. Dealer!
Vehix delivers 275 leads. Dealer set 36 (13%) appointments. I guess it Vehix's vault his stellar internet department could only set 13%. Weak argument Mr. Dealer. Of the 36 appointments only 22 (61%) actually showed up. That must be because they were Vehix leads and had nothing to do with the inability of the whoever set the appointments. Looks like there might be an opportunity for some training here! And when it's all said and done there were 2 sales. Wow 2 sales out of 275 leads. I believe a room full of monkeys could have done better than that.
In typical weak dealer fashion, it's always easier to blame someone else for your failures. These 275 leads were no different than 275 walk or call in's. The real problem is not Vehix ,I believe it's your sales people. We know they are lazy by nature and only want the low hanging fruit. And when they fail they blame someone else.
So Jason, instead of bad mouthing any 3rd party provider, take responsibility for doing such a dismal job on converting leads into sales. Weak ! Weak ! Weak !
TJ
June 20th -
I am in Ft. Lauderdale getting ready to go to Karry's memorial service (Thank God, they are not calling it a funeral). I feel like I am moving in slow motion. This is such cliche to say, but I feel like this is not real, this is not really happening. But, I know as soon as I step foot into the service and see everyone else, when I see his family... it will become all too real.
I brought my wife and kids to say goodbye. Lil Sean is too young to understand the finality and magnitude of the situation but my daughter understands completely. She is 11 and has known Karry for over 5 years now and she herself has some pretty cool memories of him herself.
I am very sad but I keep thinking to myself that no matter how sad I am, it pales in comparison to what his family is going through. His children (Zoe included) and Nora...
Here is the post I put on FaceBook on Father's Day when I found out Karry Passed away. (I used a picture of my wedding, because it was literally one of the happiest days in my life and Karry was a big part in it... he was a Groomsman!
In Memory of Karry Moore
I do not know where to begin... My heart is heavy and I am filled with such confusion and anger. Today is Father's day. Today is a day to honor Fathers and show our love, respect and appreciation for them. However, today a Father was taken from us... Karry Moore. Karry had become a good friend of mine over the last 5 years. And anyone that knows me, knows that it isn't easy being Sean V. Bradley's friend. God knows, at times, I drove him crazy but for whatever reason he saw something in me. He always told me that he had a lot of respect for me and admired me. He also knew that I had a lot of potential. Karry took the time to further develop me. I have to say that I learned so much from Karry directly about business, relationships, technology and more. I developed a strong trust and respect for him. I admired how much he enjoyed life, how much of a good friend he was to everyone, how patient… the man had a LOT of patience! And what really impressed me was his love for his family. How much he loved his kids and his fiancé Nora. He was so happy when he talked about his kids and Nora. I am very glad that they had the opportunity to fly up to Philly / NJ and stay with Karen and me. We took a Limo to NYC to go see the Rockets (front row) and lived it up ☺.
I was right there in the very beginning with Karry and AJ when they launched VSEO Inc...which turned into Car-Mercial. I am proud that I helped build that company with them. As much as I shared with Karry and AJ, they included me and shared with me. Car-Mercial has been good to me, to my family, to Dealer Synergy and to my clients. A lot of the subject matter knowledge on VSEO I learned came from Karry (And AJ).
When Karry first told me that he had Cancer, my heart dropped. He was so young, he was such a good person, he had a fiancé and kids. I was perplexed… How can this be??? But, none of that mattered. Cancer did not care about any of that. It got him. At first I was so scared for him but Karry sounded so positive and strong and so sure he was going to beat this thing. I believed he could fly… I would speak to him pretty often and whenever we spoke, he was positive and giving me updates of success. Then things started to go the wrong way… the cancer traveled to his brain and he was having seizures… Yet, when we spoke he was lucid, positive and CONVINCING!
Funny story… I asked him what he was going to do when it was all over and he beat Cancer…? He said that he was going to get a BIG tattoo on his back throwing up the finger to the Big “C”. We both laughed!
On May 29th, He called me to tell me that he and Nora set a Wedding date in November (the 18th). He wanted me and my family to come and be a part of it. We were all so happy and excited for him.
Less than 1 month later he is gone… On Father’s Day.
I just spent the last hour reading all of his texts and emails to me in the last couple of months…
Its such a damn shame. So random, so ferociously final and with no mercy.
All I can say is that he was a good man. He really was… not because he is no longer here but because he was a good man, a good father and a good fiancé. He was a great friend, Karry was always there for me. Whenever I needed to talk to him, whenever I needed help. Again, he was always patient. He was a good friend.
I am very glad that I not only got to know Karry Moore but I can say he was a friend to me and my family and because of our friendship I am a better person.
Please remember, that we NEVER know when it all comes to an end… but we all know it will end. Do not waste time with the stupid B.S. that life throws at you. In the end NONE OF IT MATTERS. What matters is family, friendship, relationships and love.
I do regret that I didn’t spend more time with him. We talked in the past of visiting each other more but I live in Philly and he lived in Florida and we both ran national companies and we both had families… we had great reasons. And when he got sick, I wanted to visit him but he said that he thought I should wait until he got a little better. Every time I asked, he said he wanted to get a little more healthy before I came and visited with him. I am upset that I didn’t book a flight and just go!
Sorry I missed you Sean, Maybe you can make the next trip.
I received an email from a friend…it reads…
--
Hey L.A. You always talk about how people should practice empathic listening? well here’s a story that supports your argument100%.
I stopped in the local Subway to grab a quick sandwich. Luckily there wasn't a line, but I was still left waiting as no one was there to handle my order. Two other employees were busy helping other customers, and one of them yelled,
"Michelle, counter!"
About 30 seconds later a 20-something customer service rep came out, didn't look me in the eye and blurted, "Ca’I help you?"
I was ready, since I had ample time to prepare my script.
"Yes, please. I'd like a six-inch turkey, on whole grain, not toasted."
She slapped on gloves, then looked at me a bit puzzled and said, "You said meatball, right?"
That was odd. "Turkey" sounds nothing like "meatball." "No, I said turkey. On whole grain."
She searched for the turkey, fumbled around a bit, then looked at me again and said, "White bread?"
I thought she was joking. I gave her a "You're kidding right?"-kind of smirk.
Realizing she actually didn't know, I replied, "Well, again, I'd like whole grain please."
A few seconds passed as she feverishly threw together the sandwich, looked up and said, "You said toasted, right?"
Now I'm laughing. I replied, "Actually, no, I didn't say that. And no thanks, not toasted."
Finally she asked, "What would you like on it?"
Given my experience up to this point, it took everything I had--trust me-- to not return with something like, "I'd answer, but I don't think it will do any good, so just ask me a second time right now."
Instead, I maintained my composure and very slowly told her what I'd like, item by item. I even pointed at them to help her visualize.
Crazy Ha’un!
--
No…not crazy at all.
I'd like to think this experience is the exception with service people, sales people, or even just people in general. You and I both know that unfortunately it is more the norm.
The typical attention span today is mere seconds--if that. People are addicted to distraction.
Young and old. We communicate in abbreviated phrases. We get news in headlines, scrawls and tweets. If a website doesn't grab our attention in seconds, click. Next.
And don't even get me going on the entire notion of "present but absent," which is using your mobile device to text, call, tweet, email or whatever-- when you are WITH another person. Any time someone does that they are indicating, "I've got a more important person on the other end of this."
Present but absent.
OK, let me get this rant back on the tracks. My point is the reality today is that we must operate in the environment where people in general have shorter attention spans than ever.
We are more distracted and inundated with stimuli than ever before. To be effective in the sales game, we need to proactively counteract that when we are sending, and receivingCommunication.
A couple of very rudimentary, but nevertheless important points.
Pay Attention
I believe that to truly be an effective communicator, you need to work hard at the art and science of simply paying attention.
Yes, that means actually listening to what the other person is saying, and not thinking of what you will say next. Or worse, interrupting them with what you want to say.
It means not checking your emails, texts, tweets, Facebook or any other site while you are speaking with a prospect or customer. I heard a speaker say that there is no such thing as multi-tasking, since a person can only do one thing at a time. If you are flitting from thing to thing, you are not doing any of them very well. Certainly you wouldn't have your A-game when you are talking on the phone and trying to perform several other activities.
Here's a test worth taking: on the remainder of your spoken communication today, on the phone and face-to-face, practice "Venus Fly Trap" listening. That means grabbing on to every word you hear as if you would be tested on it, with dire consequences if you failed. You might be surprised at how much you really hear.
Pre-empt their Distraction
What's harder to control, but certainly doable, is grabbing and keeping their attention. How? Talk about their favorite subject: them. This is not new. But then again, I don't know why more reps don't do it.
Sitting in my voice mail inbox right now is a message from a clueless caller who left a 90-second message about the service he provides to Fitness Facilities and how he wants to set up an appointment so he could show me how I should be using his service in my Fitness Facility. Uh, hello. It wouldn't take more than a few seconds to find out exactly what I do, which is not run a Gym.
What my business is is helping salespeople do what he didn’t. Create interest, engage prospects and customers, and move the sales process forward. That's what we talk about here every week, and my sites are full of free info, and much much more that you can invest in.
if you made it all the way to here, congrats. You either have a refined attention span, and/or I kept your interest. Follow these ideas and you will be way ahead of those who are busy being distracted.
*Another Successful Dealer synergy Client!
Congrats Mike!!!
Ryan has sent you a message on Automotive Internet Sales
Subject: Frustrations of a New Beginner
------------
Hey Sean,
I figured I would ask you mainly because I don't really have anyone else to turn to. I've been working at a dealership since February of this year. The dealership I work for is a smalltown dealership that holds an inventory under 200 pieces (used & new) in Western Kentucky. I currently work as a sales consultant while performing duties for our in-house internet department. Our internet department consists of three employees. One of these employees only takes a portion of the internet leads, the other may perform about 5% of the responsibilites of updating prices and changing information on vehicles through Vehicle Details. That leaves the rest to me. My job duties include:
Sales Consulting
Taking pictures of all newly added inventory on a day-to-day basis
Manually adding layovers through Photoshop to the first image of each vehicle
Individually loading each vehicles set of pictures onto Vehicle Details, who then dispurses to online website such as Cars.com, etc.
Stock tagging, key tagging, printing vehicle information stickers, and buyers guides for all new auction units and handing them off to service for PDI.
Maintaining all of our Social Media for the dealership
I'm the go to person when things need to be gathered, vehicles need to be pulled around, and checking vehicles for dealer trades.
I'm also the go to person to be the guide for county police officers when vehicles brought in from out of state need to be checked for possible thefts, mismatched VINs, etc. I'm sure you are familiar with this process.
I'm sure there are some other tasks, but I'm jsut trying to give you an idea of what all my job duties are. I'm not sure if these duties may fall on a sales consultant at other dealerships, but I feel like it's a lot on my plate. I do not mind the extra work, however I'm certain my sales have suffered and will continue to suffer as long as I have these other duties consuming some of my time. What I am mostly frustrated with is the fact that my sales are pitiful and I am not leaving myself completely blameless.
I have not received the least bit of training aside from the small training regiment that Chrysler puts together in order to remain "Certified". What I have learned about selling vehicles has been largely due to being on this website and some other research I have done to only find very little resources with actualy substance. This website has been the most informative, by the way.
Our dealership is family owned, it's not a large operation, and they are not going to spend out any kind of extra money to send me off to seminars or training of any sort. At this present time our 6 sales consultants and one sales manager is operating off two computers and one printer with partial access to a third computer and second printer. That gives you an idea as to how unwilling to spend money on things are here.
My frustration comes from the fact that I feel like I have no starting point and no direction, no compass with a true North. I know it's not my employers fault necessarily, because I suppose the information is out there somewhere that can get me on the right track from a good basic starting point, I just can't seem to find it. I love the concept of this job, I love the things I'm learning, and I enjoy the people I work with, but honestly, I am tired of going home day-after-day feeling like I've failed myself, my employer, and those who have high expectations of me because I didn't make a sale. It's to the point that I feel like I need to look for a different career path, because I'm not excelling, yet I hate to think I'm going to have to do that because I don't feel like I've had a fair shot, nor taken a real shot at this career.
My current sales record is:
February- 5 cars
March- 2 cars
April- 4 cars
May- 1 car
Maybe, right now, I'm not going to be able to sell a car every single day, but I feel like I could at least be selling one every other day even though some of our better and oldest sales consultants barely break 20 cars once or twice per year. I've seen very watered down explanations of the "Road to the Sale" due to my own findings, not having been taught or given a piece of paper with them in their. I just feel like I have no foundation and no direction. Whart do I need to do?
Example of Good Video Review / Testimonial From a New Client (Created and uploaded in 3 minutes) Client FLYS in to buy a car
Karen Bradley, President of Dealer Synergy is Certified in the NEW FranklinCovey Curriculum "5 Choices of Extraordinary Productivity"
AUDUBON, N.J., June 12, 2012 /PRNewswire/ -- Karen Bradley, President of Dealer Synergy has recently completed her certification program from FranklinCovey on the new curriculum "5 Choices of Extraordinary Productivity." Karen, who is already a certified FranklinCovey Trainer / Facilitator for the "7 Habits of Highly Effective People" is quoted as saying " I am very excited to add the '5 Choices of Extraordinary Productivity' certification to my resume both personally and professionally. On a personal note, being married with children, owning multiple companies with a national client base is very complex and sometimes stressful. It is imperative that I am focused and organized in order to maintain everything with the utmost professionalism and achieve success. On a professional level, Dealer Synergy is the only official partner with FranklinCovey in the Automotive Sales Industry and being able to provide Tens of Thousands of Automotive Dealerships training, information, education, motivation on time management, organization, leadership, work / life balance, technology solutions and more is an amazing privilege and an absolute necessity."
ABOUT the "5 Choices of Extraordinary Productivity".
1. Act on the Important, Don't React to the Urgent - In today's world, people are drowning in email, overwhelmed with demands, and trying to do more with less. 5 Choices participants filter the vitally important priorities from distractions so they can focus on making a real contribution.
2. Go For Extraordinary, Don't Settle for Ordinary -Everyone wants to make a difference, but competing priorities often prevent them from achieving extraordinary results. 5 Choices participants redefine their roles in terms of extraordinary results to achieve high-priority goals.
3. Schedule the Big Rocks, Don't Sort Gravel - The crushing increase in workday pressures can make people feel helpless and out of control. 5 Choices participants regain control of their work and lives through a cadence of planning and execution that produces extraordinary outcomes.
4. Rule Your Technology, Don't let it Rule You - An electronic avalanche of email, texts, and social-media alerts seriously threaten productivity as never before. 5 Choices participants leverage their technology and fend off distractions by optimizing platforms like Microsoft® Outlook® to boost productivity.
5. Fuel Your Fire, Don't Burn Out - Today's exhausting, high-pressure work environment burns people out at an alarming rate. Applying the 5 Energy DriversTM, participants benefit from the latest in brain science to consistently recharge their mental and physical energy.
Karen Bradley is the President of Dealer Synergy Inc. A National Training, Consulting and Digital Marketing Company for the Automotive Sales Industry. Karen is also a Certified Trainer and Facilitator for the FranklinCovey "7 Habits of Highly Effective People" and "5 Choices of Extraordinary Productivity" Curriculum. Karen has been in Automotive Sales Training, Consulting, Leadership and Management for 6+ years. She is a 20 Group Speaker and Co-Founder of www.AutomotiveInternetsales.com
You can see Karen Bradley speak at the upcoming Internet Sales 20 Group in Chicago in October. For more details call 267-319-6776
Contact – Amanda@DealerSyenrgy.com 267-319-6776
SOURCE Synergized Media
RELATED LINKS
http://www.AutomotiveInternetsales.com
Source: PR Newswire (http://s.tt/1ebBp)
At their annual World Wide Developers Conference, Apple CEO Tim Cook unveiled a plethora of new features, operating systems, and apps. Updates to IOS6. Apple Maps, wiping Google Maps from IO6. New Macbook Pro with Retina Display. It goes without saying that all of those are pretty cool upgrades. However, what really caught my attention was when Apple announced that it would be venturing into the automobile business. That's right. Apple is bringing the beloved (or hated) Siri to cars, starting next year. Here's what we know:
The automakers on board so far are: Land Rover/Jaguar, BMW, GM, Mercedes, Audi, Toyota, Chrysler, and Honda. The implementation of SIRI into your vehicle will go basically like this: there will be a button or feature on your dash that will automatically connect with Siri (as long as you have your iPhone with you, of course). Essentially, SIRI will be able to help you keep your eyes strictly on the road by controlling whatever particular infotainment is in your vehicle. For instance, Cadillac, which is under the umbrella of GM, has the CUE system, so SIRI will be able to control the different features like navigation, iPod integration. Same would apply to Toyota's Entune system!
The integration of SIRI into new models, reportedly starting next year, will have more than just "infotainment" benefits. With the announcement of Apple Maps, Siri will also be able to assist you with turn-by-turn navigation.
And, now for the elephant in the room: Ford, Hyundai & Kia are missing from the list of automakers that will have SIRI in their cars by next year. There's a reason for this: they already have a deal with Microsoft.
So, what do you think about Apple's foray into the automotive world? Are you a big fan of SIRI?
http://www.franklincoveydealersynergy.com
FranklinCovey "The 5 Choices to Extraordinary Productivity" - Dealer Synergy, Certified FC Training / Facilitator Partner
Inside an Automotive Internet Sales 20 Group - Pay Plans, Money, Bonuses, Commissions - Compensation -
Sean V. Bradley
