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Pre-Order "Win The Game Of Googleopoly" Book & Unlock The Secret Strategy Of Search Engines

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Video is one of the most powerful tools a dealership can use to establish strong communication, captivation, clarity, rapport and build trust. Here is an example of a dealership using "Real Time" Video communication via Apple FaceTime with a Service Customer and the Service Writer! Forrester Research says that 1 Minute of video is equivalent to 1.8 Million written words! I am going to repeat that… 1 minute of video = 1.8 Million words! You can use real time video communication to enhance the experience a prospect or a client has with a dealership. This example is for the Fixed Ops department, but real time video communication with resources like Skype, Google Hangouts and Apple FaceTime also have massive potential with new and user car prospects as well as clients!
Is your dealership truly leveraging real time video communications? If not… Why Not? Senior Citizens are using Skype to communicate with their Grandkids… shouldn't you and your dealership use it to communicate with your prospects and clients? If you would like more information on real time video communication or if you would like me to assist you and your dealership, call me on my cell at 267-319-677 or email me at sean@dealersynergy.com

Help Customers Find You

Does your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer.

This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations.

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10 Things You Can Do To Double Your Car Dealership Sales - Automotive Sales Manager Training

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You Don't Need A Million Dollar Budget

When your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market.

On this episode of Think Tank Tuesday, I explain how to spend money wisely and beat the competition.

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General Manager of Dealer Synergy, Joe Cala helps you isolate objections. You can't work on monthly payments, go back and do something else etc. You need to specifically isolate what the customer needs when it comes to selling a car. You can do this by saying "other than that" is there anything else holding you back from getting this vehicle. Watch the video to learn exactly how this process works.

So I recently decided to make a website to help generate more leads. As I learn more and more each day I think of some new content that I can add. After training with Anthony a bit over the weekend he gave some great pointers! I changed a few things around and I'll be adding some new pages as well.

Feel free to take a look at it! I have posted it on a few sites and soon I'll be advertising it in the local paper once I figure out what I want my ad to say!

www.guillermocastellon.com

If you're running email marketing campaigns, chances are you rely on a number of metrics to determine the success of your campaigns. What if I told you that you're not tracking one of the most important metrics?

This week on Hard Facts, learn what metric you should be tracking to measure email success.

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Sean V. Bradley Is a Featured Speaker For The 2015 NADA / ATD Convention In San Francisco

My latest infographic gives useful tips how to become more than just a better driver, but also a better person on the road. Feel free to share it on your blog, but please include attribution to Bryant Surety Bonds with this graphic.

Do you want to know where your shoppers are in the buying cycle? Your CRM can only tell you so much about them. It's time to stop guessing -- learn exactly what your shoppers are looking for and when they're ready to make a purchase.

On this episode of Think Tank Tuesday, determine what your shoppers want based on specific actions they have taken on your website. 

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Make Money Mondays with Sean V. Bradley - "Increase Appointment Shows" - Video Confirmations

Don’t you feel like the Internet disrupted a perfectly good way of doing business?

If not, you’re one of the lucky ones. There are so many dealerships that are struggling to find the best approach to building their business online and dominating the market.

On top of that, the internet appears to have caused everyone to suffer from attention deficit. When online users want something, they want it fast and concise. They don’t want to search a million and one different sources to find the information that they’re looking for.

But amidst the clutter, there is a simple business principle that has stood the test of time and transferred online. In fact, the dealerships that utilize this business principle are enjoying incredible success doing business on the web.

The principle is perfectly described in the acronym B.R.T.

Any ideas?

BUILD RELATIONSHIPS OF TRUST

Doing things that will help facilitate the building of trusting relationships between you and your audience has always made the difference in any type of business. When you consider that marketing is about conveying the right message, to the right audience at the right time and in the right tone, the whole objective is to build a relationship of trust - a relationship that lasts.

Taking steps to BRT online will compel your online visitors to take action and visit you in person or pick up the phone and call you.

So what are some things you can do to BRT online?

1. You will never go wrong with content

Automotive consumers are thirsting for information. Everyday there are millions of them that go online to research your products and services. Google has indicated that 70% of people that research vehicles online involve heavy cross-shopping.

Alas, most dealer websites do not include enough content to help shape the consumers purchase decision. BUT taking the time to build a content strategy for you dealership including the topics that your consumers are interested in is a surefire way to earn their loyalty and trust.

2. Behind the scenes video

Video provides a massive opportunity to show your audience the aspects of your business that they wouldn’t normally get to see. Most of the time when we talk about video in the industry, it usually has to do with showing off the inventory, but imagine how powerful a virtual tour video of your dealership could be in helping your online visitors break the ice and feel comfortable with your dealership before they even come to visit in person.

Another great video to create would be on your staff page. Wouldn’t it be cool for your entire team to create a short 30 second to 1 minute video introducing themselves and inviting you to visit the dealership with a smile? When your visitors feel familiar with the faces that they will see inside the dealership, it helps alleviate any pressure that they may feel walking onto the lot.

3. Make sure your vehicle information is complete

It’s surprising just how many dealer websites I visit to this day that still have missing or incomplete vehicle information. If you want to build trust with your online visitors, provide them the information about your vehicles that they came to see. Make sure each vehicle has the right pricing and incentive information. Make sure there are enough photos and videos.

Certainly there are many more things that you can do to BRT online, but these three are simple solutions that you can start doing right now. If you checked out Subi’s last post, you’ll notice that she emphasizes the importance of application. You’re going to hear about this topic as well on an upcoming episode of The Dealer Playbook podcast, because it’s so true. Start BRT-ing online by applying the principles that I’ve mentioned in this article.

You’re turn. What are you doing online that has helped build relationships of trust? Chime in using the comments below.

Those in the automotive industry tend to live in a professional bubble. We love what we do for different reasons, but for many (such as me), it's a matter of working in an industry that is completely different and more challenging than others, particularly when it comes to digital marketing.

This is a competitive world. The competition level is draining and exhilarating at the same time.

Those of us who are passionate about learning and applying the latest and greatest in automotive digital marketing often visit networks like AIS, Dealer Refresh, and Dealer Bar because we know we can find high-level discussions and amazing best practices to try at our stores. In many ways, we've built a "cool kids' club" comprised of industry insiders and savvy dealership personnel who want nothing more than to make their companies prosper above the competition.

This is the mentality that has helped us form connections with the right people in the right ways. Those I meet online or at conferences are usually either amongst the people who are "in the know" about advanced digital marketing or those who want to absorb as much new material as possible. That's one of the reasons that I joined Dealer Authority and it's the reason I'm posting this article today.

We expect the best. That's why we're here. We want to discuss what is working for others, what new techniques are emerging, and why we should try this new strategy or that old strategy at our own stores.

It's a perfect reflection of the way that aggressive dealerships should market their own stores. You expect to read about the best things available right here, and you should expect to deliver the best marketing at your dealership. This is why I get very passionate when it comes to pushing clients to take advantage of the best opportunities available to them. You shouldn't settle. Not today. There are too many amazing ways to market your dealership. Settling for what's acceptable to most dealers is not the best course of action most of the time because the things that are universally accepted are rarely the best choice.

As we push through conference season and on to planning for the new year, it's important to keep the culture of networks such as this one in mind. We see good here. We also see bad. We have productive discussions. We also see some pointless ones. Sifting through the good and bad to find what's truly great - that's what will separate the wheat from the chaff in the coming months. When sales are down, we need to be active in our pursuits of greatness. When sales are up, we need to be even more diligent because abundance will lead to complacency for many of your competitors and you do not want to accept that as an option.

What we learn right here is important, but how we apply it is even more important. You're here because you want to find greatness and bring it to your dealership. That means not settling for anything short of the best.

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Happy Halloween From Dealer Synergy (2014)

Showcase Your Business

Google's new feature gives you more ad real estate and showcases different aspects of your business like never before. If you're looking to expand your ad performance on Google search networks and create more awareness for your brand, this tool will help.

This week on Hard Facts, find out about this new Google Feature and learn how to implement it for your business.

When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like Autotrader, Cars.com, CarGurus, and Edmunds.

After all, these are sites that make more money from dealers by essentially outmarketing them. What's worse is many of these sites use dealers' money to invest in ad campaigns that actually demonize dealers. The goal being to get customers to skip dealer websites and window shopping, in order to make even more money off of their dealer partners.

And because people are using the web more and more for research, more third-party listing sites are popping up to claim an even bigger piece of the pie from dealers.

From a business perspective, it doesn't sound so bad: You pay a highly-trafficked, tech-heavy site to list your inventory and receive leads in order to sell more cars. Unfortunately, customers that use third-party listing sites tend to be the most difficult to close. As someone who's used CarGurus and TrueCar to research prices and inventory in my area, I can speak from personal experience.

In fact, despite submitting information to dealerships, I ended up buying a completely different car than I was initially researching, and from a completely different dealership. And yet, I received countless emails and phone calls from BDC and sales representatives trying to get me to come in. I got the feeling they chased a lot of leads from third-party sites without much success.

Consistent, Quality Leads Come from Your Website

I'm sure you've all heard this before, but it's something I feel a lot of dealers are missing out on because the results can't be seen overnight. The highest quality leads always come from your website! So the goal of any dealership in 2015 and beyond should be to grow your own traffic by investing in things that get customers to your website.

When Wikimotive brings on an SEO client, we look for areas where a dealer can grow quickly and where the most value is. Whether you already employ an SEO company or have an internal team, those are the two most important focuses to have in order to drive more traffic to your website and increase organic leads.

Organic Traffic is Consistent and Grows with the Web

When you create content that drives traffic to your website and build links that helps your site rise through the ranks, you're not just buying time from your SEO company. By doing more for your dealership's site, you're investing in it and helping it grow. You need to have a consistent content strategy to maintain and develop new rankings, but they'll stay fairly consistent, and more often than not, traffic will grow naturally over time.

As Google and other search engines get more and more intelligent, dealerships and other businesses have an opportunity to claim rankings that may have otherwise been difficult to take from high-authority third-party listing sites.

So the big question is, do you want to continue chasing down customers or do you want them to come to you?